Ecommerce On Tap podcast

#Entrepreneur #Business #Nathan Resnick

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

Ecommerce On Tap

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Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of successful businesses. Brought to you by Sourcify and Izba Consulting!

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Ecommerce On Tap

updated 2 days ago

साझा करें

शृंखला होम•Feed

105 एपिसोडस

#Entrepreneur #Business #Nathan Resnick

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Ecommerce On Tap

1
Alo Yoga's Strategy: From Screen Printing to a Billion-Dollar Athleisure Brand 54:31

2 days ago54:31

54:31

Journey through the dynamic world of athleisure as we deep dive into the story of Alo Yoga, a brand that's reshaped how we think about activewear. Here are 3 key takeaways: Resilient Growth : Alo Yoga experienced a staggering 200% growth during the pandemic, exemplifying the power of adaptation and meeting market demands. Their pivot to digital platforms with Alo Moves was a strategic win that engaged their community in innovative ways. Bold Branding : From proprietary fabrics to fashion-focused initiatives like New York Fashion Week partnerships and a luxury skiwear collection, Alo isn't just selling clothes; they're crafting a lifestyle. Their strategy of combining athleisure with high fashion demonstrates the importance of brand differentiation. Supply Chain Savvy : Leveraging a vertically integrated supply chain, Alo benefits from extensive manufacturing networks in Asia, ensuring they meet the technical demands of their products. Meanwhile, Bella + Canvas's U.S.-based operations showcase a strategic mix of onshore and offshore production capabilities. Catch the full episode for deeper insights into Alo's remarkable journey and learn how they're positioning themselves against giants like Lululemon.…

Ecommerce On Tap

1
Tariff Turmoil: How E-commerce Brands Can Strategize in Uncertain Times 50:52

7 days ago50:52

50:52

t’s Nathan and Aaron, hosts of E-commerce on Tap, here to talk tariffs and their rollercoaster impact on businesses. In this emergency pod, we dive into the whirlwind of recent tariff changes and how they shook the market. We break down why moving production isn't as easy as throwing a switch, what strategies can shield you from trade uncertainties, and why staying nimble is key during volatile times. If tariffs are on your mind, this episode is your compass through the chaos.…

Ecommerce On Tap

1
The Athleisure Boom: Understanding Trends and Market Potential 44:50

16 days ago44:50

44:50

Whether you're deep into the world of athleisure or just curious about its explosive growth, this episode is a must-listen. Check out these key takeaways: 🔹 Athleisure's Market Growth : The athleisure industry could become a trillion-dollar market by the early 2030s, driven by a compound annual growth rate of nearly 10%. It's a booming sector with vast potential! 🔹 Sustainability Challenges & Innovations : While athleisure is popular, it faces scrutiny for synthetic materials' environmental impact. Brands like Patagonia and Girlfriend Collective are leading the charge in sustainability with recycled materials and eco-friendly initiatives. 🔹 Opportunities for Aspiring Entrepreneurs : The sector's growth presents a golden opportunity for new brands. By honing in on a niche and embracing innovative, sustainable practices, startups can carve out their space and thrive.…

Ecommerce On Tap

1
From Earscaping to Earrings: The Untold Story Behind Studs' Success 43:49

4 weeks ago43:49

43:49

Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap , we dive into: 💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand 🚀 How early funding & a premium domain name fueled their launch 😷 Pivoting during COVID—from boutique closures to an e-commerce boom 📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement 📦 Supply chain challenges & how they manage inventory for a dual-channel business 💰 Potential exit strategies—who might acquire Studs?…

Ecommerce On Tap

1
Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success 52:48

6 weeks ago52:48

52:48

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿 In this episode of eCommerce on Tap , we break down: ✅ Pura Vida’s origin story and early growth strategy ✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise ✅ The power of ambassador networks in scaling an eCommerce brand ✅ Transitioning from bracelets to a full jewelry and apparel line ✅ The challenges of adapting to new platforms like TikTok ✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida…

Ecommerce On Tap

1
The Anti-Jewelry Jewelry Company: How QALO Created a New Category 41:55

8 weeks ago41:55

41:55

What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry.In this episode, we break down:✅ How QALO disrupted the wedding ring market with silicone bands✅ The challenges of competing against cheap alternatives✅ Their viral Hard Knocks moment with Andy Dalton✅ The launch of their health-tracking ring, QRNT✅ The strategic acquisition by Win Brands GroupWhether you’re an entrepreneur, eCommerce operator, or just love a great business story, this episode is packed with insights on product innovation, category creation, and scaling a brand.…

Ecommerce On Tap

1
How Aurate is Redefining Fine Jewelry with Innovation and Sustainability 43:18

10 weeks ago43:18

43:18

We dive into the incredible story of Aurate, a jewelry brand redefining the industry. From their innovative pop-up store beginnings in Soho to their pioneering retail-first strategy, Aurate’s journey is nothing short of inspiring. We discussed their unique partnerships, sustainability focus, and their impressive financial milestones including a recent $25 million Series B.…

Ecommerce On Tap

1
Shinola: Crafting Luxury Watches and Revitalizing Detroit 44:03

12 weeks ago44:03

44:03

From resurrecting an old shoe polish brand to transforming it into a luxury watch and lifestyle powerhouse built in Detroit, Shinola is a testament to the power of American-made ethos. We discussed their dramatic growth, challenges in maintaining a U.S. assembly line, and their ambitious goal of becoming the LVMH of America.…

Ecommerce On Tap

1
How Jewelry is the Perfect DTC Product for Breaking into the Ecommerce Market 40:48

14 weeks ago40:48

40:48

On today's episode of Ecommerce On Tap, Nathan and I dive deep into the fascinating world of jewelry e-commerce. We unpack the differences between luxury and custom pieces, explore key manufacturing processes like lost wax casting and CNC milling, and discuss the growing demand for ethical sourcing and sustainability. Plus, we highlight successful DTC brands like Mejuri and Jaxxon, sharing how innovative marketing and supply chain strategies lead to high margins and growth. Whether you're a budding jewelry entrepreneur or a seasoned pro, this episode is packed with insights you can't miss.…

Ecommerce On Tap

1
Back by Popular Demand: The Explosive Growth of Liquid Death 1:10:51

17 weeks ago1:10:51

1:10:51

In This Episode: 🚀 The Rise from DTC to a $1.4 Billion Valuation: We'll chug down the incredible journey of Liquid Death, from pushing water cans on Amazon to sliding onto the shelves of 60,000 retail locations. Discover how a DTC brand stirs the retail pot! 🛠️ Growth Pains & Supply Chains: Explore the challenges of late moves to domestic production, and how supply chain snags can bottleneck even the most popular products. 🎨 Marketing Masterstroke: Is there a line between entertainment and product? Liquid Death doesn't think so. Learn how a punk rock, skater ethos blended with marketing genius to create an unbeatable brand aura. 👀 Big Moves in M&A: Pouring out predictions, we discuss Liquid Death's potential attractiveness to major players in the alcohol industry, IPO aspirations, and the gritty side of entrepreneurship and acquisitions. 🌍 Making Sustainability Cool: Listen in as we highlight Liquid Death's commitment to eco-friendliness and their crusade against plastic by making water 'cool'. Prepare to be inspired, educated, and maybe a little entertained as we unpack what makes Liquid Death a case study in defying norms and creating a ripple effect in the e-commerce space. 🏴‍☠️ Links: Save the Bros - https://www.youtube.com/watch?v=ewBG_jmMI40 Liquid Death commercial - https://www.youtube.com/watch?v=EeRADNpdKD4 Spotify platlist: https://open.spotify.com/album/35MCONvg1s2g8KqgxEEnAw?si=m0Oc7I3NTCiS_SKr1Y_O4w&nd=1&dlsi=e0e801ba8ed34595 Killer Baby Namer - https://www.humanaut.is/projects/liquid-death/ Elf -https://liquiddeath.com/pages/corpse-paint-liquid-death-x-e-l-f-cosmetics Country club - https://liquiddeath.com/pages/sell-your-soul Tony Hawk - https://www.youtube.com/watch?v=gl7MRPWSw_M Ebay ad auction - https://liquiddeath.com/pages/biggest-ad-ever…

Ecommerce On Tap

1
How Huckberry Built a Thriving DTC Brand Without Venture Capital 42:21

20 weeks ago42:21

42:21

Dive into the fascinating journey of Huckberry , the adventure-driven men’s apparel brand that transformed from a small startup into a powerhouse in the direct-to-consumer space. In this episode, we unravel Huckberry’s growth strategy and the secrets behind their success, from content marketing to community engagement. We also explore the history of outerwear , tracing its evolution from practical pieces like military coats, trench coats, and bomber jackets to today’s blend of functionality and style seen in brands like North Face and Patagonia . Aaron shares his thoughts on picking up a ski jacket from Costco , while Nathan dives into the cultural and utilitarian roots of timeless styles like peacoats, denim jackets, and faux fur. Discover how Huckberry, founded by Andrew Forch and Richard Greiner , combined a love for adventure and content-driven storytelling to curate iconic pieces like the Wax Trucker Jacket and build a loyal community of outdoor enthusiasts. Learn about their direct-to-consumer sales model , pop-up stores , and how they carved out their niche in the crowded world of men's outerwear . Plus, we touch on trends like synthetic materials , outsourced production , and product differentiation that have shaped the outerwear market. Stay tuned for bonus discussions on topics like Oura Ring’s recent valuation , the strategy behind Pokemon Go’s data collection , and what’s next for Huckberry’s retail expansion.…

Ecommerce On Tap

1
How Aether Diamonds Turns Air Pollution into Beautiful Jewelry 35:42

21 weeks ago35:42

35:42

Welcome to another exciting episode of "Ecommerce On Tap," the podcast where we dive deep into the world of D2C brands and supply chain innovations. I'm your host Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're exploring the incredible journey of Aether Diamonds—a company transforming the diamond industry with pioneering technology that captures CO2 from the atmosphere to create beautiful, sustainable diamonds. We'll discuss their unique business model, the environmental impacts of traditional diamond mining, and how Aether's founders are paving the way for low-carbon ventures. Plus, we'll highlight industry trends, sustainability challenges, and what the future holds for lab-grown diamonds.…

Ecommerce On Tap

1
How Bombas Built a Billion-Dollar Brand on Giving Back 42:43

22 weeks ago42:43

42:43

We'll explore Bombas' remarkable journey—from its founding story and rapid growth to its significant contributions to social causes. We'll discuss how Bombas donates a pair of socks for every pair purchased and how they have partnered with over 3,500 giving partners across the US, donating over 100 million pairs of socks to those in need. Nathan and I also tackle the complexities of incorporating social missions into business models, the potential conflicts with shareholder interests, and the scalability challenges faced by mission-driven companies like Bombas. We'll also touch on Bombas' impressive financial milestones, supply chain insights, and expansion into new product lines.…

Ecommerce On Tap

1
How Beautycounter’s MLM Strategy Led to Billion-Dollar Success—and a Bankruptcy 51:47

23 weeks ago51:47

51:47

Welcome to another episode of Ecommerce On Tap , where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand. In today’s episode titled "Beauty Counter," we examine the turbulence that followed a major leadership change at the company, leading to a mass resignation of key staff and a strategic overhaul that shook its foundation. We'll discuss how a significant distribution deal with Ulta affected Beauty Counter's unique MLM consultant network, sparking a lawsuit and contributing to a dramatic sales decline. Aaron and I will explore the implications of leveraged buyouts and the hurdles faced by Greg, who returned as CEO to confront massive layoffs and high debt. We'll also delve into the potential for reviving the MLM network, leveraging passionate individuals, and the possibility of certifying clean beauty standards to regain trust and market position. Join us as we explore the highs and lows of Beauty Counter’s journey, the strategic pivots discussed by experts, and the future potential of this mission-driven brand. Plus, we invite you to share your thoughts on the challenges and opportunities ahead for Beauty Counter. So grab a seat, and let's get started on this captivating episode of Ecommerce On Tap .…

Ecommerce On Tap

1
How Knot Standard Blends Technology and Tailoring for the Perfect Fit 42:54

24 weeks ago42:54