Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India? Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse. This is an HT Smartcast Original.