👀 Attention. The foundation of humanity and the reason we exist. We exist because we were attentive. From ape to homo sapiens, from morning 'til night and from Facebook adverts to Super Bowl ads. Everywhere around us there are millions of things fighting for our attention — all at once, mind you. In this podcast, Iacob Pastina and Ch Daniel explore what attention means, where, why and how people pay attention. Iacob is a moving image director, while Daniel runs an experiences design agency that helps tech CEOs reduce user churn.