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Alex Gluz द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Alex Gluz या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…
Revenue Engine Podcast explicit
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Alex Gluz द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Alex Gluz या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.
…
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84 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 2876291
Alex Gluz द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Alex Gluz या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
The Revenue Engine Podcast features top leaders in business, marketing, technology, and more and share their amazing stories.
…
continue reading
84 एपिसोडस
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Revenue Engine Podcast

1 The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana 29:15
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पसंद29:15
Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Partnerships and Marketing Strategy at Bottomline Technologies, managing relationships with seven banks and developing targeted marketing campaigns. In this episode… Understanding the motivations behind complex B2B purchasing decisions can be the key to building a high-performing demand generation engine. So how can businesses apply psychological principles to optimize marketing and drive better results? According to Kerry Rana, a seasoned B2B marketing leader, the key lies in deeply understanding buyer behavior. She highlights that decision-making in B2B is driven by risk aversion, trust, and influence, making it crucial for marketers to create messaging that emotionally connects with their audience. By leveraging psychology, businesses can craft campaigns that trigger engagement and build credibility — critical factors in long sales cycles. She also emphasizes the power of A/B testing and real-time analytics to refine marketing efforts and enhance customer experiences. In this episode of the Revenue Engine Podcast, host Alex Gluz and Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop, discuss how psychology influences B2B buyer behavior and demand generation. Kerry shares insights on creating emotionally compelling messaging, structuring effective go-to-market strategies, and using data-driven decision-making to optimize engagement. She also talks about emerging trends in AI-driven personalization and what’s next for B2B marketing leaders in 2025.…
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Revenue Engine Podcast

1 Purpose vs. Mission: Building Brands That Inspire With Dave Minifie 26:30
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Dave Minifie is the Chief Marketing Officer at Terakeet, a company that specializes in connecting brands with their audiences throughout their online journey. With a diverse background in healthcare, consumer goods, and marketing tech, Dave's journey from the US Marine Corps to corporate America showcases his adaptability and leadership skills across a multitude of industries. In his current role, Dave focuses on helping brands articulate their purpose and navigate the evolving landscape of digital marketing — including the impact of AI on consumer behavior and search engine dynamics. In this episode… Building a brand that truly connects with customers and employees isn’t just about what a company does — it’s about why it exists. Some brands focus on their mission, while others lead with their purpose — but what’s the difference, and why does it matter? More importantly, how can businesses craft a clear, inspiring purpose that fuels long-term growth? According to Dave Minifie, a seasoned marketing executive and leadership expert, a company’s mission is what it does, while its purpose is why it does it. He highlights how brands like Walmart and Target have distinct purposes that shape their customer experience — Walmart focuses on improving standards of living, while Target aims to bring joy through design. When a company clearly defines its purpose, it creates stronger brand affinity, lowers acquisition costs, and fosters deeper customer trust. In a rapidly evolving digital world, brands that fail to establish their purpose risk becoming irrelevant as consumer behavior shifts. In this episode of the Revenue Engine Podcast , Alex Gluz sits down with Dave Minifie, Chief Marketing Officer at Terakeet, to discuss how companies can build purpose-driven brands. Dave breaks down the difference between mission and purpose, explains how a clear purpose fuels customer engagement and growth, and explores the impact of AI and search engines on brand visibility. He also shares insights on navigating leadership transitions and staying ahead in a changing marketing landscape.…
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Revenue Engine Podcast

1 The Biggest Challenges in B2B SaaS Marketing and How To Approach Them 22:22
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Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast , a show highlighting the top leaders in technology and marketing. In this episode… The landscape of B2B SaaS marketing is more complex than ever, with shifting buyer behavior, economic pressures, and AI disruption creating unprecedented challenges for marketers. How can companies adapt to these changes, stand out in a crowded market, and build trust with cautious buyers? According to Alex Gluz, success starts with a focus on delivering measurable value. He highlights that today’s buyers demand more than promises — they expect tangible ROI before making decisions. From showcasing clear cost savings to tailoring marketing efforts through account-based strategies, marketers must adapt quickly to stay competitive. By aligning campaigns with buyer-specific pain points and offering risk-free entry points, companies can build trust and accelerate the sales process. This approach, paired with fresh strategies to combat AI-driven content saturation and SEO challenges, ensures marketers can cut through the noise and capture attention effectively. In this episode of the Revenue Engine Podcast , Dr. Jeremy Weisz of Rise25 interviews Alex Gluz to discuss the biggest challenges in B2B SaaS marketing and actionable strategies to address them. Together, they explore how marketers can navigate prolonged sales cycles, optimize acquisition costs, and differentiate their offerings in a saturated market. Alex also shares how personalization, thought leadership, and customer retention can be game changers for driving growth.…
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Revenue Engine Podcast

1 Building Growth Engines: Data, Compliance, and Customer Success Highlights 9:22
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Alex Gluz is the Founder and CEO of Digital Marketing at T.A. Monroe Digital, an agency that specializes in helping B2B and SaaS companies perfect every step of their sales funnel. With years of experience in the industry, Alex has created systems and frameworks for scalable, profit-driving B2B digital marketing strategy, framework, and execution that ensures a return on every dollar spent. Alex is also the host of the Revenue Engine Podcast , a show highlighting the top leaders in technology and marketing. In this episode… Businesses often struggle to balance growth with the increasing demands for data-driven strategies, compliance, and customer-centric approaches. Missteps in these areas can hinder scalability, but when executed effectively, they can transform how companies drive revenue and foster long-term success. What lessons can we learn from experts at the forefront of these critical strategies? From leveraging customer success teams to creating personalized marketing campaigns, leaders in this episode share transformative insights. Kathleen Booth explains how data transparency and ROI-focused marketing can strengthen stakeholder relationships and secure buy-in for strategic initiatives. Rich Liu talks about the importance of identifying significant market challenges and fostering leadership to develop differentiated solutions. Sam Li discusses the growing complexity of regulatory compliance, offering solutions like AI-based automation to ensure businesses remain aligned with evolving standards. Meanwhile, Hunter Montgomery highlights how upselling through micro-targeted campaigns can deepen client relationships and increase revenue, and Usman Sheikh explains how personalization in marketing significantly boosts engagement in both B2B and B2C landscapes. In this episode of the Revenue Engine Podcast , Alex Gluz reflects on his impactful conversations with Kathleen Booth, Rich Liu, Sam Li, Hunter Montgomery, and Usman Sheikh. These industry leaders unpack the power of data-driven decisions, the evolving compliance landscape, and the role of customer success in building growth engines that thrive in today’s dynamic market.…
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Revenue Engine Podcast

1 The Power of Long-Term Strategy in B2B Marketing With Katrine Rasmussen 34:59
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Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a leading provider of professional image editing and retouching services for fashion brands and retailers. With over a decade of experience in digital marketing, Katrine has navigated roles in B2C and B2B environments, specializing in enterprise marketing strategies, account-based marketing, and community building. In this episode… Building a winning strategy in enterprise B2B marketing takes more than just quick wins or short-term gains — it demands patience, precision, and a deep understanding of your audience. How do successful marketers overcome the challenges of long sales cycles, complex decision-making processes, and competitive pressures to drive sustained growth? According to Katrine Rasmussen, a seasoned expert in enterprise marketing, the key lies in embracing a long-term mindset and focusing on building genuine relationships. She highlights the importance of balancing digital strategies with in-person connections to foster trust and credibility. By combining targeted account-based marketing with face-to-face interactions, Katrine has successfully navigated the complexities of lengthy sales cycles, creating impactful touchpoints that move prospects closer to conversion. In this episode of the Revenue Engine Podcast , Alex Gluz is joined by Katrine Rasmussen, Chief Marketing Officer at Pixelz, to discuss how long-term strategy shapes success in B2B marketing. They explore the nuances of managing extended sales cycles, the role of digital and in-person engagement in enterprise marketing, and the importance of differentiating your brand in a crowded market. Katrine also gives advice on scaling community building and thought leadership efforts to drive meaningful impact.…
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Revenue Engine Podcast

1 Building Resilient Teams and Driving Data-Driven Growth With Russ Hawkins 37:46
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Russ Hawkins is the President and CEO of Agilence, a data analytics company specializing in serving large retailers, grocers, and restaurant chains. With over 35 years of experience in tech, Russ has a track record of leading successful strategy transformations and scaling companies — he helped increase revenue at a prior company from $700,000 to $22 million in nine quarters. A Boston native, Russ holds dual degrees in Chemistry and English from Boston College and has a rich history of growing businesses in various states. In this episode… Success in scaling a business depends on building a resilient team and harnessing data effectively. But what does it take to lead a company through transformation while creating a culture that prioritizes both growth and innovation? How can leaders develop a data-driven approach that fosters long-term success? According to Russ Hawkins, a seasoned CEO with a track record of scaling startups, building resilience starts with a focus on people. He highlights that fostering a team culture where each member is aligned with the company’s goals is essential for navigating growth challenges. To drive sustainable success, Russ believes in leveraging data analytics to not only enhance performance, but to create value across the organization. He emphasizes that with the right data-driven approach, companies can transition away from one-off sales models and build recurring revenue streams that support a more stable, scalable business model. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Russ Hawkins, President and CEO of Agilence, to discuss how he’s built resilient teams and driven data-powered growth throughout his career. Russ shares his insights on fostering a collaborative company culture, making strategic shifts to adapt to market demands, and the critical role of data in driving revenue growth. He also gives advice on avoiding common pitfalls in scaling.…
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Revenue Engine Podcast

1 RevOps Made Simple With Michael Tucker 34:34
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Michael Tucker is the Founder and Head Systems Architect at Rocky Mountain RevOps, a consultancy specializing in optimizing revenue operations systems for businesses. With over a decade of experience across marketing, sales enablement, and customer success, Michael has held roles from sales representative to Director of Marketing Operations, giving him a comprehensive top-to-bottom perspective of RevOps. His expertise lies in building streamlined, cross-functional systems that align marketing, sales, and customer success to drive growth and efficiency across the entire revenue engine. In this episode… Many companies fall into the trap of overcomplicating their revenue systems, which can backfire on efficiency and alignment. But what if the key to success is finding simplicity in complexity? According to Michael Tucker, a RevOps expert with a decade of experience, the key to effective revenue operations lies in simplicity and strategic alignment. He highlights the importance of connecting marketing, sales, and customer success through a structured, triangular model that puts systems at the center. This approach ensures that each function supports the other, creating a seamless customer journey from lead generation through retention. By focusing on core processes and avoiding unnecessary tech complexity, companies can drive better data accuracy, improve system adoption, and ultimately enhance revenue growth. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Michael Tucker, Founder and Head Systems Architect at Rocky Mountain RevOps, to discuss simplifying RevOps strategies for maximum impact. Michael breaks down his holistic RevOps model, explains the dangers of overengineering systems, and shares how to build a data architecture that aligns teams. He also offers practical advice for smaller organizations looking to maintain efficiency without losing critical functionality.…
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Revenue Engine Podcast

1 Agility in B2B Marketing With Ashley Widener 29:43
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Ashley Widener is the Director of Marketing at GoCo, a company that specializes in HRIS solutions encompassing employee onboarding, document management, payroll, and benefits administration. Under her leadership, the marketing team has significantly contributed to GoCo's growth, building the marketing function from scratch and enhancing brand recognition despite fierce competition in the HR tech space. Ashley’s unique background in cultural anthropology and her experience in diverse marketing roles, including event planning and customer marketing, fuel her passion for experiential marketing. In this episode… With the constant rise of new technologies and ever-changing customer expectations, marketing leaders are under immense pressure to adapt quickly and make an impact. What’s the key to navigating this complex landscape while ensuring long-term success? According to Ashley Widener, a marketing leader with years of experience in the tech space, the answer lies in agility. She highlights that staying responsive to market trends and customer feedback is critical to maintaining relevance and driving results. By continuously testing strategies and aligning closely with sales and customer success teams, companies can pivot quickly and seize opportunities before their competitors. The impact is clear: brands that embrace adaptability can thrive in even the most crowded industries. In this episode of the Revenue Engine Podcast , host Alex Gluz speaks with Ashley Widener, Director of Marketing at GoCo, to discuss how agility fuels success in B2B marketing. Ashley explains how building a marketing team from scratch allowed her to create a nimble, responsive approach. She shares how creative event marketing and balancing content value with conversion drive GoCo's growth. Ashley also gives advice on leveraging internal culture to enhance both employee engagement and brand image.…
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Revenue Engine Podcast

1 Mastering Customer-Centric Marketing Strategies With Samantha Bergin 28:14
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Samantha Bergin is the Chief Marketing Officer at Center, a fintech company specializing in employee expenses management software. She is an accomplished technology marketing leader with over 25 years of experience, particularly in the Pacific Northwest tech scene. Her career spans from product management at big tech corporations to spearheading marketing in the startup space. Holding a MBA with a concentration in marketing, Samantha excels in building brands and technology businesses, utilizing her expertise in understanding customer needs and delivering precise value propositions. In this episode… In today’s fast-paced business landscape, companies are constantly challenged to keep customers at the heart of their marketing strategies. How can businesses balance personalization, messaging clarity, and long-term scalability in such a competitive environment? According to Samantha Bergin, a marketing expert with over 25 years in the technology space, the key is deeply understanding your customer’s needs. She highlights that a customer-centric approach involves crafting clear value propositions and delivering relevant content that directly addresses customer pain points. Businesses can drive long-term success by aligning messaging with customer use cases and providing highly personalized solutions. Samantha also emphasizes the importance of fostering cross-functional collaboration, ensuring that marketing, sales, and product teams are aligned to improve customer experiences continuously. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Samantha Bergin, Chief Marketing Officer at Center, to discuss mastering customer-centric marketing strategies. They talk about how customer understanding shapes marketing efforts, the transition from outbound to inbound lead generation, and how businesses can sustain long-term growth through strategic messaging. Samantha also shares advice on building a sustainable revenue engine through collaboration and adaptability.…
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Revenue Engine Podcast

1 Balancing Innovation and Resource Management in Startup Marketing With Caroline Ang Wright 29:07
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Caroline Ang Wright is the Head of Marketing at Exodigo, a company transforming infrastructure projects with an AI-powered underground mapping platform. With a non-traditional background spanning English literature and health policy, Caroline found her niche in marketing through diverse roles in hedge funds, large companies, and startups. She's known for her passion for storytelling with data and increasing opportunities for underserved communities. Caroline thrives in early-stage startup environments, eagerly tackling the challenge of constructing marketing departments from the ground up. In this episode… Balancing the need for innovative marketing strategies while managing limited resources can be one of the biggest challenges for startups. How can marketing leaders drive success when budgets are tight and teams are small? What strategies can help achieve meaningful impact in a resource-constrained environment? According to Caroline Ang Wright, a marketing expert with extensive experience in both startups and large companies, success comes from focusing on initial strategy and goal clarity. She highlights the importance of balancing rapid experimentation with quality standards, emphasizing that aligning with stakeholders early on is crucial for long-term effectiveness. Caroline shares that startups must adopt a bias toward action, launching initiatives at 85-90% completion to learn and iterate quickly while maintaining a certain quality level to build credibility and trust. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Caroline Ang Wright, Head of Marketing at Exodigo, to discuss building and leading marketing strategies in a startup landscape. They explore the challenges of working with limited resources, the importance of aligning marketing efforts with company goals, and the role of rapid prototyping in driving success. Caroline also shares her insights on using AI tools to empower creativity and adaptability in marketing.…
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Revenue Engine Podcast

1 Simplifying Complex Customer Journeys Through CXM With Sherri Schwartz 37:07
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Sherri Schwartz is the Head of Marketing at OvationCXM, a customer experience management platform that leverages AI for unique insights. She graduated amidst a financial crisis and pivoted from broadcast journalism to a successful career in sales and marketing, working across government contracts, financial services, and SaaS technology, gaining deep expertise in product and strategic marketing. Sherri is passionate about effective communication, relationship building, and fostering a strong bridge between sales and marketing teams. In this episode… Complex customer journeys can make or break a company's success in today's fast-paced business world. How do companies, especially in industries like finance and SaaS, simplify these intricate processes to deliver a seamless customer experience? More importantly, how can technology and strategy be combined to overcome these challenges and create a unified customer journey? According to Sherri Schwartz, a seasoned marketing expert in customer experience management (CXM), the key to simplifying complex customer journeys lies in connecting all the players involved. She highlights the importance of real-time collaboration between companies and their third-party partners to eliminate the frustrating "ping-pong" effect many customers face. By leveraging CXM platforms, companies can maintain visibility over every step of the customer journey, ensuring smoother interactions and brand consistency. This approach improves customer satisfaction and reduces inefficiencies, making it a critical strategy for businesses in complex industries like finance and SaaS. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Sherri Schwartz, Head of Marketing at OvationCXM, to discuss how to simplify complex customer journeys through CXM. They explore how real-time collaboration can reduce friction in customer interactions, the role of AI in enhancing customer experience, and the challenges of maintaining brand consistency in a fragmented ecosystem.…
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Revenue Engine Podcast

1 Cultivating Top-Tier Sales and Marketing Alignment in Real Estate Tech With Amanda Sullivan 35:44
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Amanda Sullivan is the Vice President of Growth at Sierra Interactive, a company specializing in residential real estate technology. She boasts over a decade of experience scaling marketing programs globally within the SaaS space. Amanda is renowned for fostering sales and marketing alignment and excels in developing brand narratives and activating high-performance sales teams. In this episode… Sales and marketing alignment is often touted as the secret sauce behind high-performing companies — but how do you achieve it, especially in a competitive and ever-evolving industry like real estate tech? What strategies can bridge the gap between these two critical functions and drive sustainable growth? According to Amanda Sullivan, a seasoned expert in sales and marketing alignment within the real estate tech industry, the key lies in over-communication and clear goal-setting. She highlights the importance of ensuring that every team member, from marketing to customer success, understands the "what" and the "why" behind company goals. This approach fosters a unified vision and prevents silos, allowing teams to work in harmony toward shared objectives. By consistently reiterating goals and maintaining open communication channels, companies can create a seamless revenue journey that enhances customer experience and business outcomes. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Amanda Sullivan, the Vice President of Growth at Sierra Interactive, to discuss the art of cultivating top-tier sales and marketing alignment in real estate tech. They explore the strategic importance of industry-specific events, the role of segmentation in targeting high-value clients, and the necessity of clear communication in aligning diverse teams toward a common goal.…
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Revenue Engine Podcast

1 The Power of Modern Market Intelligence With Greg Munves 26:21
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Greg Munves is the CEO of OpenBrand, a cutting-edge market intelligence firm built for the modern age. His journey began at the University of Rochester, where he immersed himself in economics and finance, foreseeing a career on Wall Street that took a pivot into the dynamic world of tech startups. As an early member of 1010data, Greg rose from a jack-of-all-trades employee to President and CEO, eventually leading the company through a successful sale. With a passion for big data and market trends, Greg is now steering OpenBrand to transform how consumer brands understand their market share and consumer behaviors by leveraging real-time AI-driven insights. In this episode… In today's rapidly evolving business landscape, staying ahead of the competition requires more than just traditional marketing strategies. How can brands leverage modern market intelligence to gain a competitive edge and understand consumer behavior in real time? According to Greg Munves, a leading expert in market intelligence, the key lies in harnessing the power of AI-driven insights and diverse data sources. He highlights that integrating alternative data with traditional methods can yield deeper and more actionable insights. This approach not only helps brands understand why they are winning or losing market share, but also enables them to respond swiftly to market changes. By tracking brand exposure across various media channels and analyzing consumer interactions, companies can better measure the true ROI of their marketing efforts. In this episode of the Revenue Engine Podcast, host Alex Gluz sits down with Greg Munves, CEO of OpenBrand, to discuss the power of modern market intelligence. They talk about the importance of AI in driving insights, the evolution of big data, and effective hiring strategies. Tune in to learn how leading with a strong product and fostering a culture of passion and resilience can propel your business forward.…
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Revenue Engine Podcast

1 Optimizing Customer Marketing With Data-Driven Techniques With Hunter Montgomery 29:29
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Hunter Montgomery is the Chief Marketing Officer at ChurnZero, a leading customer success platform designed to help businesses prevent customer churn. With over 15 years of b2b SaaS marketing experience and 25 years in b2b marketing, Hunter has a rich history in the industry, working as the Vice President of Marketing at Cision and Chief Marketing Officer at Higher Logic, among others. Hunter has been integral in developing marketing strategies that leverage data analytics and customer insights, leading to impactful growth in numerous tech companies. In this episode… In a world where retaining customers is just as crucial as acquiring new ones, understanding how to leverage data can be a game-changer. How can businesses effectively use data to enhance their customer marketing efforts and drive long-term success? According to Hunter Montgomery, a seasoned expert in b2b SaaS marketing with over 25 years of experience, the key lies in harnessing detailed customer data to proactively address their needs and opportunities. He highlights the importance of creating targeted campaigns based on customer usage patterns and engagement levels. By integrating AI to process vast amounts of data, companies can generate actionable insights that inform personalized strategies, resulting in improved customer satisfaction and retention. This approach not only streamlines operations, but also aligns marketing, sales, and customer success teams toward common goals. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Hunter Montgomery, Chief Marketing Officer at ChurnZero, to discuss optimizing customer marketing with data-driven techniques. They talk about how proactive customer success strategies can significantly reduce churn, the role of AI in enhancing customer relationships, and the importance of cross-functional alignment.…
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Revenue Engine Podcast

1 The Future of Digital Advertising: Mark McEachran on Privacy, Context, and Performance 33:07
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पसंद33:07
Mark McEachran is the Senior Vice President of Product Management at Yieldmo. With a degree in computer science and a career that began in 1997, Mark has grown alongside the evolving digital advertising landscape. Starting at a small company that quickly became the third most-trafficked website at the time, Mark has developed a distinct perspective and expertise in ad tech. His experiences include pioneering work at the Rubicon Project, where he contributed to building the first supply-side platform exchange. In this episode… The digital advertising landscape is undergoing significant transformation, driven by the decline of third-party cookies and the rise of privacy concerns. How will these changes shape the future of advertising, and what strategies should businesses adopt to stay ahead? According to Mark McEachran, a seasoned expert in ad tech and product management, the future lies in leveraging first-party data and contextual targeting to deliver personalized and effective advertising. He highlights that as cookies become obsolete, companies must innovate to maintain user privacy while still achieving performance goals. This shift not only demands new technologies, but also a fundamental change in how advertisers interact with consumers, ensuring engagements are both privacy-compliant and meaningful. In this episode of the Revenue Engine Podcast , host Alex Gluz sits down with Mark McEachran, Senior Vice President of Product Management at Yieldmo, to discuss the evolving landscape of digital advertising. They explore the importance of first-party data, the role of contextual targeting in a post-cookie world, and future opportunities for privacy-focused startups.…
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