Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The broadcast trio of the Empire Strykers (formerly the Ontario Fury) Christian “Filly” Filimon, Amanda “The Panda” Filimon feat. “The Dr.” Jonathan Reimer talk all things Empire Strykers, a professional indoor soccer team playing in Major Arena Soccer League (MASL). Hear original content, player, personnel, and fan interviews, team news, game breakdowns and so much more.
The broadcast trio of the Empire Strykers (formerly the Ontario Fury) Christian “Filly” Filimon, Amanda “The Panda” Filimon feat. “The Dr.” Jonathan Reimer talk all things Empire Strykers, a professional indoor soccer team playing in Major Arena Soccer League (MASL). Hear original content, player, personnel, and fan interviews, team news, game breakdowns and so much more.
We are back folks!! Yes, it has been far too long and we apologize but Filly, Panda and The Dr. are back to get you up to speed with all things Empire Strykers. We quickly recap last season, introduce you to the new team, and recap the Strykers first 4 games of the 24/25 season. From now on we will be live every Tuesday night at 8:15 pm pst. Come along and join us on another fantastic voyage.…
The gang is back after their Valentine's Day hiatus last week. We know and we are sorry. We recap the Strykers road trip to Baltimore and Kansas City. More importantly we all get to relive that amazing game vs San Diego in front of a raucous crowd of 4200 at Toyota Arena. All that and the usual banter and hi jinx on Episode 60.…
Happy Girls and Women in Sports Day. Listen along as we celebrate the wonderful ladies in this sport, recap the latest matchup, and preview whats up ahead.
The boys are left unsupervised this week with Panda off training for the LA Marathon. Have no fear! Filly and the Doc are in to make sure you’re up to date on all things Empire heading into the upcoming collision with the Flash!
Empire has a big weekend ahead as they head to Kent, WA to take on the Stars tomorrow before welcoming the St Louis Ambush at Toyota Arena this Sunday. Get geared up with the gang on this week’s episode!
The Strykers are once again making headlines with new signings! Join us as we recap the additions to the squad and get you ready for a new year will all things Empire!
On this episode of Stryking Fury we cover the last few games as well as go over the recent roster news. Tune in to hear our thoughts on the team's latest peformances, we'll talk about Fabian, and of course there will plenty of nonsense in between.
Filly, Panda and The Dr. are back with another season of Stryking Fury. The trio quickly go over the personnel changes that have occurred in the Empire. Afterwards we recap the two game outing in Mexico and give our thoughts on the team and the direction of the franchise. Enjoy episode 53 and join us every Tuesday night at 8pm pst for a live pod!…
Yea yea we know. It’s been too long since we last podded. But we are back. On episode 51, we get you up to date with everything that has happened since our last podcast recorded on Feb 21st. we go over some news and notes and then get into the re-cap of the victory at home against the Savage, and every game after that. All that and a lot of opinions on Episode 51. This podcast is audio only.…
Come for the Wallascora interview, stay for the Flash recap! For our 50th episode, we had to go big! Not only will you get a recap of the 5-3 win over the Monterrey Flash, but we start the episode off interviewing the infamous Wallascora, Brian Colmo. We get the scoop on how it all began, what makes a 10/10 Wallascora, and learn what the future may hold for the man behind the name. Stick around after the interview for a recap of Superhero night, we talk about the current standings and the schedules impact, & we have a few fun little surprises sprinkled in between. All this and more for our 50th episode!…
The Empire dealt a commanding blow to the hubris of our bitter rivals as the boys put out a statement victory in front of the home crowd. A 10-4 shellacking of the Sockers! Join us as we dissect each glorious moment of a win that sent shockwaves across the league. We also look ahead to rematch vs Monterrey on Super Hero night this coming Sunday, do a quick flyover with The Jets and of course the usual nonsensical tangents you’ve all come to love. Check it out!…
The gang went south of the border to visit the beautiful cities of Monterrey and Chihuahua where the boys faced some of the fiercest adversity a team could have. A thrilling shootout game in Arena Monterrey lead to the first points and win ever collected in mainland Mexico! Franck was the star and Noe got his first MASL goal. The Savage put a brutal beating on the team an eventful 48 hours later in the deafening confines of petite Corner Sports Arena. We take you through all the drama and look to the games ahead on this weeks episode. Check it out…
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।
अपने पसंदीदा शो को ऑनलाइन प्रबंधित करने के लिए दुनिया के सर्वश्रेष्ठ पॉडकास्ट एप्प से जुड़ें और उन्हें हमारे Android और iOS एप्प पर ऑफ़लाइन चलाएं। यह मुफ़्त और आसान है!