Dr Simon Kelly द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dr Simon Kelly या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Dr Simon Kelly द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dr Simon Kelly या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This podcast series is all about helping you develop marketing and sales strategies that standout from competitors, and in the eyes of your customersDr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser the authors of: "Standout Marketing: How to Differentiate Your Organization in a Sea of Sameness" will talk about the first of five competencies marketing and sales leaders need to develop for Standout Marketing.They will also host discussions with collaborators and guests who are passionate about keying into what's relevant to the customer, ending B2b product spiel and internal organization.Listen in if you want to Stand out.
Dr Simon Kelly द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Dr Simon Kelly या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This podcast series is all about helping you develop marketing and sales strategies that standout from competitors, and in the eyes of your customersDr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser the authors of: "Standout Marketing: How to Differentiate Your Organization in a Sea of Sameness" will talk about the first of five competencies marketing and sales leaders need to develop for Standout Marketing.They will also host discussions with collaborators and guests who are passionate about keying into what's relevant to the customer, ending B2b product spiel and internal organization.Listen in if you want to Stand out.
Find out how you can Humanize your marketing to standout from competitors in the eyes of your customers. In this podcast James Trezona, Co-Author of "Humanizing B2B: The new truth in marketing that will transform your brand and sales" talks with Stacey Danheiser and Simon Kelly, Co-authors of "Standout Marketing: How to differentiate your organization in a Sea of Sameness". The discussion reveals strategies for developing standout marketing by: - Keying into human emotions through compelling storytelling - Developing competencies that will help your organization swim away from a Sea of Sameness Listen to this inspiring podcast to elevate your B2b marketing away from speeds, feeds. Stop talking about yourself and your products, learn how to tap into emotions and truly stand out.…
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Standout Marketing: How to differentiate your organization is a Sea of Sameness
In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out. In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will: Explain what visionary competency is and why it is important Discuss what “being visionary” looks like in B2B sales and marketing Give you tips and a checklist to help you be more visionary Good luck, we hope this helps on the path to Standout Marketing. Simon Kelly, Paul Johnston and Stacey Danheiser…
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प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।