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Aliza Licht द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Aliza Licht या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht explicit
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Aliza Licht द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Aliza Licht या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.
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238 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 2590330
Aliza Licht द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Aliza Licht या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.
…
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238 एपिसोडस
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1 Communicating to Lead: Tactical Advice and Powerhouse Insights from Sally Susman 51:54
51:54
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पसंद51:54
Have you ever wondered how great communicators drive real change? In this episode of Leave Your Mark, I have the pleasure of interviewing Sally Susman , a powerhouse in the world of communications and leadership whose career journey has taken her through C-level roles at Estee Lauder, American Express, and now as Executive Vice President and Chief Corporate Affairs Officer at Pfizer. We dive deep into her extensive experience and bestselling book 'Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World.' Sally shares invaluable insights into effective communication, leadership, and nurturing a strong organizational culture. We discuss her crisis communications strategies in navigating through the pandemic, the significance of intentionality and kindness, tackling misinformation, transitioning between industries, and practical ways to tackle these issues while staying true to one's purpose. This episode is an inspiring conversation for those at any career stage, with actionable advice from a renowned leader on personal and professional growth.…

1 Standing Out and Stepping Up: Personal Branding, Strategic Networking, and Effective Delegation with Dave Kerpen 37:28
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पसंद37:28
There are certain people who progress at a feverish pace. My friend Dave Kerpen is a serial entrepreneur, New York Times bestselling author, visionary, and man of many, many traits. You could also say he’s a hustler that never stops learning. Fun fact: Dave was one of the only “Twitter friends” that I met in real life early on as my former social media personality, DKNY PR GIRL. I trusted him with my secret, and he was the one that convinced me I should come out from behind the curtain. A friendship began that expanded to include his wife Carrie Kerpen, also a stellar Leave Your Mark guest! I was honored to have Dave write the forward to Leave Your Mark’s paperback edition. This episode is long overdue, but its timing assures that you will get the most out of his long, illustrious career and knowledge! We dive into his signature orange as a unique personal branding trait, how to overcome emotional barriers like fear and control, and so much more. Dave shares his favorite efficiency tools and introduces Apprentice, a platform connecting college students with entrepreneurial opportunities, and his approach to delegation. We also explore his new venture into public service. This episode is brimming with actionable advice on career growth, personal branding, and balancing work and personal life.…

1 Digital Marketing Maverick: How Dina Fierro Challenges the Norm 32:43
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पसंद32:43
In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. She has a knack for seeing what’s next and is fearless in making those leaps. That’s something many are too cautious to embrace, especially in today's corporate America, where playing it safe often feels like the more reinforced path. In this episode, Dina shares her career journey and insights on embracing curiosity and risk. One of the things Dina is particularly adept at is building influence within an organization before pitching innovative ideas. She values relationships and understands the importance of having those connections when leading significant change. By spending time with colleagues and stakeholders, she shapes her pitches, making them more aligned with the broader business goals and grounded in real data and consumer insights. The discussion delves into the importance of personal branding, the evolution of consumer engagement through emerging technologies, and the shift towards more immersive and personalized marketing strategies. Tune in to learn from Dina's fearless and forward-thinking career path.…

1 Mastering Media in the Freelance Age with Keyaira Boone 45:29
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पसंद45:29
In this episode of Leave Your Mark, I interview Keyaira Boone, an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. She discusses the stigmas and challenges associated with freelance work, practical tips on managing time and finances, and how to navigate the complex dynamics between freelancers and editors. Keyaira also emphasizes the importance of personal branding, staying connected with true friends for mental well-being, and understanding media literacy. This episode provides actionable advice for anyone considering a freelancing career and highlights the resilience and strategic thinking required to succeed in the media industry.…

1 Caught in the Act: Task Masking in the Age of Office Surveillance 9:49
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पसंद9:49
In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? I explore how companies can create more meaningful, engaging work environments to counteract these trends.…

1 Expert Strategies for Navigating Workplace Power Dynamics and Managing Up with Melody Wilding 40:21
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पसंद40:21
In this episode of Leave Your Mark, I chat with Melody Wilding, an award-winning executive coach and author of Managing Up: How to Get What You Need from the People in Charge and Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work. Melody dives into her journey of coaching highly sensitive professionals and shares actionable advice on navigating relationships with higher-ups, managing workplace emotions, and strategically advancing your career. We discuss the nuances of 'managing up' for both introverts and extroverts and highlight the importance of proactive career management. Melody also introduces the concept of 'sensitive strivers,' explaining how to turn sensitivity into a workplace strength.…

1 Poppi Soda's Influencer Marketing Controversy: Bold Move or Misstep? 15:38
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पसंद15:38
In this episode of Leave Your Mark, I break down the recent controversy surrounding Poppi, the prebiotic soda brand, following a bold marketing stunt gone wrong. The campaign, which involved sending 32 custom Poppi branded vending machines to top influencers, sparked backlash over elitism, wastefulness, and detachment from loyal customers. I delve into the two main areas of criticism: alienating a core customer base and concerns over sustainability and execution. Tune in to hear my strong take on influencer marketing, the founder apology, and why I believe Poppi will ultimately be just fine. Plus, get my insights on the importance of brands being bold and creative in their marketing efforts. 00:26 The Poppi Soda Brand Controversy 00:49 Backstory and Marketing Stunt Breakdown 02:01 Backlash and Core Customer Alienation 03:07 Environmental Concerns and Execution Issues 03:51 Founder and Company Response 05:05 Broader Implications of Influencer Marketing 05:37 Host's Perspective on the Controversy 09:10 Final Thoughts and Marketing Insights 11:27 Conclusion and Call to Action…

1 New Evidence Sheds Light on 'It Ends With Us' Marketing Fail 14:01
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पसंद14:01
Who is really to blame? In this episode of 'Leave Your Mark,' I discuss the controversial marketing strategy of the film 'It Ends With Us,' directed by Justin Baldoni and starring Blake Lively. The promotional campaign faced criticism for being tone-deaf, especially considering the movie's sensitive themes of domestic violence. I reveal new evidence that shifts the focus of responsibility away from Sony. I also share actionable marketing tips to avoid such pitfalls in the future, emphasizing sensitivity and stakeholder inclusion. Tune in to learn valuable lessons on responsible and effective marketing.…

1 The Office Elite: The Unspoken Rules of Hybrid Hierarchy 7:46
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पसंद7:46
In this episode of Leave Your Mark, I review an article from Quartz on the emerging concept of a 'hybrid hierarchy' in the workplace. I discuss how some companies offer flexible schedules to high-performing employees while others are required to adhere to strict in-office attendance. I debate the challenges and implications of this approach, touching on issues of fairness, transparency, and potential workplace tension.…

1 Perform Like a Pro: Mental Health Hacks for High Achievers 13:05
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पसंद13:05
In this episode of Leave Your Mark, I focus on navigating mental health challenges in high-performing workplaces. Drawing from my background in public relations, I share valuable insights on maintaining productivity while safeguarding mental well-being. I discuss real-world examples like Simone Biles prioritizing her mental health and tech leaders addressing burnout. I provide essential tips for high performers, such as prioritizing tasks with the 80/20 rule. I also offer actionable advice for employers and leaders on modeling healthy behaviors, promoting work-life balance, spotting burnout, and fostering a culture of psychological safety.…

1 What Stops Women Leaders from Stepping into the Spotlight with Anjli Raval 28:45
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पसंद28:45
In this episode of Leave Your Mark podcast, I engage in a compelling conversation with Anjli Raval , the management editor at the Financial Times . We discuss Anjli's article ' Women shouldn't face a penalty for promoting themselves ', her experiences interviewing female CEOs, and the challenges women face in self-promotion. Our discussion highlights the importance of personal branding, cultural differences in perceptions of success, and actionable advice for professionals to effectively amplify their voices. Anjli also shares her journalistic approach and how thoughtful engagement can lead to greater professional opportunities. 00:00 Introduction to Leave Your Mark 00:26 Meet Anjli Raval: Management Editor at Financial Times 01:36 The LinkedIn Post That Sparked a Conversation 02:07 Challenges Faced by Female CEOs 03:09 The Importance of Personal Branding 12:52 Cultural Differences in Personal Branding 21:33 Advice for CEOs and Professionals 24:38 Conclusion and Final Thoughts…

1 How Carrie Kerpen is Closing the Exit Gap for Female Entrepreneurs 32:00
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पसंद32:00
In this episode of Leave Your Mark, I'm thrilled to welcome back Carrie Kerpen , a transformative leader in the business world. Carrie, the founder and CEO of The Whisper Group —an exit readiness advisory practice for women-owned businesses—shares her incredible journey. Previously, she started, scaled, and sold Likable Media, a pioneering social media agency. We dive into her strategic approach to building and selling a profitable business, her development of The Whisper Group, and her mission to close the exit gap for female entrepreneurs. Carrie also discusses her upcoming book, ' The Whisper Way ,' and offers a unique perspective on optimizing businesses for exit. You'll gain actionable insights on career growth, business optimization, and personal branding from this insightful discussion.…

1 Crafting Memorable Speeches: Lessons from the Golden Globes 13:15
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पसंद13:15
This year's Golden Globes reminded us of the importance of intentional and clear communication in public speaking. Today's episode on Leave Your Mark delves into powerful takeaways from several of the speeches at the Golden Globes, emphasizing the value of authenticity and the consequences of ignoring impactful narratives – lessons that extend beyond the awards stage to everyday communication and storytelling. In this episode of Leave Your Mark, I'm thrilled to welcome back my friend and personal media trainer, Jillian Straus, CEO and founder of Straus Strategic Communications , to break down some standout speeches from the Golden Globes. In contrast, I break them down from a personal branding and PR standpoint. We dive into Demi's powerful and relatable speech that captured vulnerability and empathy and contrast it with Adrian Brody's speech, which notably avoided key elements of his film's Holocaust narrative. Throughout our discussion, we emphasize the importance of intention, authenticity, and conveying a clear message in public speaking.…

1 The Ultimate Year-End Review Playbook for Your Next Promotion 14:32
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पसंद14:32
As we wrap up another year, I find myself reflecting on my journey and eagerly preparing for the opportunities ahead. This time of year, evaluations are in full swing, and I'm here to share how to tackle your year-end review to ensure you’re on the path to success and a well-deserved promotion. In this episode, I provide a comprehensive, step-by-step guide on how to effectively tackle your year-end review to position yourself for a promotion. Learn the importance of documenting your accomplishments, making your results measurable, and using the STAR format to clearly articulate your contributions. Discover how personal branding, soliciting feedback, and setting personal development goals can enhance your review process. Understand the value of being proactive, handling constructive criticism, and preparing for compensation discussions. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…

1 Dream big, plan bigger! How to Turn ChatGPT into Your Career Coach 12:45
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पसंद12:45
In this episode, I challenge you to identify your 'North Star Goal' and utilize ChatGPT 4.0 as a personalized career coach. I emphasize the importance of setting lofty goals and provide a detailed step-by-step guide on how to prompt ChatGPT to create a strategic plan tailored to your career aspirations. By feeding ChatGPT comprehensive information about your achievements, strengths, and areas for improvement, you can get a customized roadmap that breaks down high-level goals into manageable daily tasks. I underscore the value of AI in professional development and encourage viewers to adopt this innovative approach to advance their careers. Use my link https://porkbun.com/LeaveYourMark24 to get a .bio domain for less than $2 now at Porkbun!…
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