Law Firm Marketing Decoded podcast

Law Firm Marketing Decoded

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Business Marketing Lawfirmmarketing Legalmarketing LawLytics

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LawLytics द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री LawLytics या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

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Talkin‘ Politics & Religion Without Killin‘ Each Other

Talkin‘ Politics & Religion Without Killin‘ Each Other podcast artwork

Talkin‘ Politics & Religion Without Killin‘ Each Other podcast artwork

1
David French | Friends or Enemies? Overcoming Divides with Justice, Kindness, and Humility in a Polarized America 1:15:36

18 days ago1:15:36

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1:15:36

In this episode, we welcome back David French, columnist for The New York Times , former constitutional attorney, and author of Divided We Fall . We discuss the current state of American democracy, the challenges of political division, and how we can engage in civil discourse despite deep ideological differences. David also shares a personal update on his family and reflects on the profound trials and growth that come with adversity. 📌 What We Discuss: ✔️ How David and his family navigated the challenges of a serious health crisis. ✔️ The rise of political polarization and the factors driving it. ✔️ Why distinguishing between “unwise, unethical, and unlawful” is crucial in analyzing political actions. ✔️ How consuming different perspectives (even opposing ones) helps in understanding political dynamics. ✔️ The role of Christian values in politics and how they are being redefined. ⏳ Episode Highlights 📍 [00:01:00] – David French’s background and his journey from litigation to journalism. 📍 [00:02:30] – Personal update: David shares his wife Nancy’s battle with cancer and their journey as a family. 📍 [00:06:00] – How to navigate personal trials while maintaining faith and resilience. 📍 [00:10:00] – The danger of political paranoia and the pitfalls of extreme polarization. 📍 [00:18:00] – The "friend-enemy" paradigm in American politics and its influence in Christian fundamentalism. 📍 [00:24:00] – Revisiting Divided We Fall : How America’s divisions have devolved since 2020. 📍 [00:40:00] – The categories and differences of unwise, unethical, and unlawful political actions. 📍 [00:55:00] – The balance between justice, kindness, and humility in political engagement. 📍 [01:00:00] – The After Party initiative: A Christian approach to politics focused on values rather than policy. 💬 Featured Quotes 🔹 "You don't know who you truly are until your values are tested." – David French 🔹 "If we focus on the relational, we can have better conversations even across deep differences." – Corey Nathan 🔹 "Justice, kindness, and humility—if you're missing one, you're doing it wrong." – David French 🔹 "The United States has a history of shifting without repenting. We just move on." – David French 📚 Resources Mentioned David French’s Writing: New York Times David’s Book: Divided We Fall The After Party Initiative – More Info Advisory Opinions Podcast (with Sarah Isgur & David French) – Listen Here 📣 Call to Action If you found this conversation insightful, please: ✅ Subscribe to Talkin' Politics & Religion Without Killin' Each Other on your favorite podcast platform. ✅ Leave a review on Apple Podcasts, Spotify, or wherever you listen: ratethispodcast.com/goodfaithpolitics ✅ Support the show on Patreon: patreon.com/politicsandreligion ✅ Watch the full conversation and subscribe on YouTube: youtube.com/@politicsandreligion 🔗 Connect With Us on Social Media @coreysnathan: Bluesky LinkedIn Instagram Threads Facebook Substack David French: 🔗 Twitter | BlueSky | New York Times Our Sponsors Meza Wealth Management: www.mezawealth.com Prolux Autogroup: www.proluxautogroup.com or www.granadahillsairporttransportation.com Let’s keep talking politics and religion—with gentleness and respect. 🎙️💡…

Law Firm Marketing Decoded

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LawLytics द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री LawLytics या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Online legal marketing demystified for solos and small firm lawyers.

… continue reading

105 एपिसोडस

#Business #Marketing #Lawfirmmarketing #Legalmarketing #LawLytics

Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

Law Firm Marketing Decoded

16 subscribers

updated about a year ago

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LawLytics द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री LawLytics या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Online legal marketing demystified for solos and small firm lawyers.

… continue reading

105 एपिसोडस

#Business #Marketing #Lawfirmmarketing #Legalmarketing #LawLytics

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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6 Reasons You Should – And Shouldn't – Have More Than One Website 12:39

28 weeks ago12:39

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12:39

For most small law firms, a single website will satisfy your digital marketing needs. In some cases, however, it can be a strategic marketing decision to have multiple websites. Whether you’re looking to target specific clientele, gain traction for a particular legal service, or cater to multiple languages, a second (or third) website could help you reach your marketing goals. If you’re considering launching an additional website for your law firm, or haven’t yet considered this marketing strategy, it’s helpful to know all the facts so you can best maximize your time and resources. In this episode of the Law Firm Marketing Decoded podcast, we cover the reasons why you should – or shouldn’t – have multiple law firm websites and discuss other considerations for managing multiple sites.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Core Elements of Effective Law Firm Websites: Mobile-Friendly Design 7:51

32 weeks ago7:51

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बाद में चलाएं

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7:51

For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the endless number of self-help digital marketing resources for attorneys. In reality, there are three main pillars that make up an effective online presence: Good user experience, clear messaging, and mobile-friendly design. In this podcast series, we take you through an in-depth exploration of each of these three pillars so that you can feel confident in your ability to achieve the success you wish to see from your website. To listen to episode one, User Experience, click here. To listen to episode two, Branding and Messaging, click here. For our final pillar of powerful law firm websites, this episode of the Law Firm Marketing Decoded podcast discusses Mobile-Friendly Design.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Core Elements of Effective Law Firm Websites: Branding and Messaging 12:11

33 weeks ago12:11

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बाद में चलाएं

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12:11

In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website management in order to sell you on pricey and unnecessary services. Oftentimes, their goal is to make your firm dependent on their services rather than to educate you on how you can achieve a powerful online presence easily and affordably. As a result, many attorneys find themselves stuck with agencies who don’t have their firm’s growth as their #1 priority. Fortunately, digital marketing for attorneys doesn’t have to be complicated, secretive, or time-consuming. At LawLytics, we take pride in educating our members on how you can reach your growth goals using your law firm’s website and without having to stretch your budget. In this blog series, we cover the three pillars of powerful law firm websites so that you can get a better understanding of what your website needs – and what it doesn’t. To listen to our first episode of this three-part podcast series where we discuss User Experience, click here. In this episode of the Law Firm Marketing Decoded podcast, we discuss pillar two of our three pillars of powerful law firm websites: Clear Branding and Messaging.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Core Elements of Effective Law Firm Websites: User Experience 11:41

35 weeks ago11:41

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11:41

In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your firm’s website. What’s more, your clients expect a landing place for answers to their questions and other helpful resources they may need while working with you. There seems to be no shortage of advice, tips, and best practices for attorneys to follow when it comes to managing their online presence, but in reality, there are three key things that every successful website has in common: Good user experience, clear messaging, and mobile-friendly design. In this three-part Law Firm Marketing Decoded podcast series, we will be taking an in-depth look at each of the three pillars of powerful law firm websites individually. Listen here to learn about our first pillar of powerful law firm websites: User Experience.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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GA4 Data Essentials for Law Firms 18:51

36 weeks ago18:51

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18:51

Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) configuring. In this episode of the Law Firm Marketing Decoded podcast, we share with you the right type of data to track including user acquisition, user attributes, demographic details, user engagement, and user devices. We also provide a smart solution to solo attorneys and small law firms who lack the time or technical capabilities to set up all the many reports in Google Analytics, which can be a daunting and confusing task for anyone without specialized training. Tip: Refer to our blog to learn how to access the various reports we discuss throughout the podcast.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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4 Steps to Better Leads for Your Practice 9:58

42 weeks ago9:58

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9:58

Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn't fit the standard digital marketing strategies. Focusing on localized, targeted marketing while maintaining a modest budget is usually the most effective strategy for small law firms. In this episode of the Law Firm Marketing Decoded podcast, we will be discussing the importance of quality leads for legal marketing and the four steps to better quality leads for your law firm.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Should My Law Firm Buy Google Advertising? 18:00

43 weeks ago18:00

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18:00

Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid advertising services. For many, it can be advantageous to pursue paid advertising tactics to get a leg up on the local competition and makes for effective pairing with their law firm website. However, for solo attorneys and small law firms, it’s crucial to their marketing strategy to ensure that every advertising dollar is used efficiently or else it should be reconsidered. In this episode of the Law Firm Marketing Decoded podcast, we will be discussing the risks and consequences of paid advertising, an analysis of Google Ads versus Local Services Ads (LSAs), and an argument for ad-free, content-based SEO legal marketing.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Generative AI Can't Do This for Legal Marketing 11:11

43 weeks ago11:11

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बाद में चलाएं

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11:11

OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace. However, generative AI is not perfect. In fact, one critical thing it can’t do for us is something critical to law firm marketing: Creating connections with potential clients. Legal services – whether you advise startup businesses, represent criminal defendants, or negotiate divorce settlements – are all about serving individuals, businesses, and other entities. To serve most effectively and obtain favorable outcomes, lawyers need to connect with their clients by putting themselves in their clients’ shoes. In doing so, you can come to understand what they are experiencing and, subsequently, provide what they need. When this connection is conveyed in your website content, it has the power to convert leads. To connect in this way, however, requires an emotional element. Generative AI lacks empathy – it is not yet capable of expressing or inciting emotion. In this episode of the Law Firm Marketing Decoded podcast, we explore why empathic and emotional-based law firm website content is important and provide tips on how to create and benefit from it.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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5 Steps to Better Work-Life Balance for Attorneys 15:12

47 weeks ago15:12

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15:12

Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier. Regardless of the industry, it’s a common goal among business owners to find a harmonious balance between their work life and their personal life, and attorneys are no exception. Legal professionals have also begun evaluating the way they work in favor of leaving outdated, inefficient practices in the past. Remote work was once perceived as a solution to this life-work balance, but now it is on the decline overall. But here is where an exception may apply to the legal field. Solo and small law firms have a growing opportunity to take advantage of resources that can transition their practice from an expensive office-only model to a remote or hybrid model. Armed with the right tools and tech, attorneys across practice areas can improve their operations, dedicate more focus to delivering high-quality service to their clients, and scale their business – all while working less. In this episode of the Law Firm Marketing Decoded podcast, we’ll explore the benefits of adapting a remote or hybrid model for your business, how your law firm’s website can work harder for you by becoming the epicenter of your business, and finding the best tech to complement your law firm website.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Optimizing Your Law Firm Website for AI Searches 13:34

49 weeks ago13:34

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13:34

As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and strategically, the benefits are many for your law practice. It can help you save time producing high-quality work and in turn reduce your work-related stress. For one, attorneys are already using artificial intelligence to write blogs, a popular marketing technique. You can also go one step further to get ahead of the competition: You can optimize your blogs and other law firm website content for AI searches. By doing so, your content will be ready for GEO, which may be soon taking over SEO. In this episode of the Law Firm Marketing Decoded podcast, we’ll be discussing what the latter means and how to accomplish optimization for AI-generated searches.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Four Must-Have Legal Website Features 11:44

50 weeks ago11:44

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11:44

New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. In this episode of the Law Firm Marketing Decoded podcast, we discuss tips on choosing the right tools and tech for your business, how you can balance empathy with automation in a digital world, and four website features you should consider for your firm’s website.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Scrollers versus Multi-Page Law Firm Websites 16:58

1 year ago16:58

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16:58

What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: Does this "free" law firm website perform? Or, are they just a ploy to attract new clients to the agency but, in the end, cost you more resources than anticipated (or budgeted)? In this episode of the Law Firm Marketing Decoded podcast, we explore the pros and cons of single- versus multi-page websites, what they do, and how they perform on search. Then, we identify and discuss two factors that really matter about your law firm website’s role in bringing in new clients and growing your law practice, and how single- versus multi-page websites impact or interact with these two factors.…

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Law Firm Marketing Decoded

Law Firm Marketing Decoded podcast artwork

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Do I Need Digital Badges for My Law Firm Website? 6:40

1 year ago6:40

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6:40

What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members. Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the Law Firm Marketing Decoded podcast, we discuss digital badges, how you can quickly and easily display your firm’s badges on your LawLytics website, and how to focus on what matters when it comes to displaying your expertise on your website.…

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Law Firm Marketing Decoded

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3 Types of Legal Blog Prompts to Try with ChatGPT 11:03

1 year ago11:03

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11:03

Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more. In this episode of the Law Firm Marketing Decoded podcast, we cover three different types of legal blog prompts that you can try with ChatGPT for your law firm website today.…

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Law Firm Marketing Decoded

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What Google Wants from Your Website in 2024 19:56

1 year ago19:56

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19:56

For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort. In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into what the impact of a high-quality user experience is for your potential clients, three website design elements to avoid, and what your website really needs to succeed on Google in 2024.…

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