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Kevin Rogers द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kevin Rogers या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

12 days ago27:29

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27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Copy Chief Radio

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Kevin Rogers द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kevin Rogers या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

… continue reading

128 एपिसोडस

#Business #Marketing #Kevin Rogers #Entrepreneur #New Breed

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Copy Chief Radio

updated 11 days ago

साझा करें

शृंखला होम•Feed

Kevin Rogers द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Kevin Rogers या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

… continue reading

128 एपिसोडस

#Business #Marketing #Kevin Rogers #Entrepreneur #New Breed

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CCR326: Introvert’s Guide To Rich Relationships with Selena Soo 40:37

11 days ago40:37

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40:37

Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun ? That’s exactly what Selena Soo teaches in this episode. She’s built a thriving business by helping experts, authors, and entrepreneurs get in front of the right people—without faking it, forcing it, or feeling like a sleazy networker. We dig into Selena’s “Six Circles of Connection” framework and how freelance copywriters can use it to land more dream clients, grow their influence, and build credibility in their niche—without changing who they are. (When you hear the six circles, you’ll immediately start dropping people you know into the circles!) If you’ve ever thought, “I hate networking” —this episode is for you.…

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CCR325: New Rules For Digital Marketing 2025 with Peter Hoppenfeld 38:39

8 weeks ago38:39

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38:39

Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We’re talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it’s going to take to connect with a younger, savvier audience. We also explore the importance of innovation, staying compliant, and creating marketing that’s as ethical as it is effective. Peter has been reading a ton of copy lately (as always), and he’s got some big insights into where the industry is headed. Trust me, this one’s not just for note-taking—it’s for action-taking!…

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CCR324: Crushing Imposter Syndrome for Freelance Copywriters with Brian McCarthy 38:56

10 weeks ago38:56

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38:56

Brian McCarthy is a brilliant mindset coach who has transitioned from a career in direct response copywriting to helping creative professionals break free from imposter syndrome. In this episode, Brian shares his unique perspective on overcoming the mental and emotional blocks that keep many copywriters stuck. We dive into the origins of imposter syndrome, its impact on freelance copywriters, and practical steps to build self-confidence while staying aligned with your values. What You’ll Learn in This Episode: Why imposter syndrome hits copywriters harder than most professionals How Brian helps people dismantle self-doubt with personalized coaching The transformative power of aligning with your core beliefs Simple steps to ease self-imposed pressure and achieve more peace…

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CCR323: Fifty Copywriters Competed for a House Gig with Jeff Walker - What We Learned w/ guest Dan Walker 26:19

11 weeks ago26:19

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26:19

In this episode, I sat down with Dan Walker, son of Jeff Walker (product Launch Formula) and a seasoned leader at Internet Alchemy, to explore the intricacies of hiring top-tier copywriters through the innovative "Goods" process. We dove deep into the strategies behind finding copywriting talent that balances creativity, adaptability, and strategic thinking—essential skills for freelance copywriters and direct response marketers alike. In This Episode: The step-by-step breakdown of "The Goods" hiring process (the "American Idol" of copywriting)... How Dan Walker and his team evaluated over 50 candidates to find writers who excel in both creativity and execution... The importance of congruence and strategy in copywriting, beyond just strong writing skills… Insights into balancing AI tools like GPT for efficiency while maintaining the human touch in direct response copy... Tips for freelance copywriters looking to stand out in competitive hiring processes like this one...…

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CCR322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner 48:05

17 weeks ago48:05

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48:05

In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends far beyond selling products—it's a way of seeing and engaging with the world. Kevin and Eddie delve deep into the emotional and intellectual toll of writing for a living, how to live a "writer's life," and why copywriting is about empathy, clarity, and being invisible in the work. Eddie reveals his process for choosing clients, the unexpected challenges of publishing a book, and the discipline required to balance work, family, and creativity. Whether you're a seasoned copywriter or just starting out, this episode will inspire you to think differently about your role as a writer and how you approach both your craft and your life.…

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CCR321: "If It’s Hard, You’re Doing It Wrong: The Path to Mastery with Jeremy Bellotti" 51:49

18 weeks ago51:49

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51:49

In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable growth, both as a freelancer and as a human being. The two discuss the importance of rewriting your "internal code," the concept of mastery as an infinite game, and the critical role of relationships in success. Kevin and Jeremy share personal stories and insights from their journeys, exploring concepts like the courage required to be a freelancer, how to recognize the roles people play in your life, and the critical nature of embracing curiosity and truth as guiding principles for growth. If you're ready to break free from old patterns, create real transformation, and step into your full potential as a copywriter, entrepreneur, or human being, this episode will leave you fired up to take action.…

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CCR320: W.R.I.T.E N.O.W. framework with Kevin Rogers 24:47

19 weeks ago24:47

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24:47

Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. I’ve been pondering this more than ever since large language models came into the craft. Where exactly does the writer belong in this evolving process? Of course, for established writers, its use will vary greatly. They know what they need from it and when it’s in the way. Soon, though, there will be a new generation of writers who never knew life without it. For them, I believe, just like today, their advantage will come from how they live and experience life. So, I offer this framework: W.R.I.T.E N.O.W. I lay out (almost) every step in this episode.…

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CCR318: Lizzie Mills builds a copywriting family business 33:31

30 weeks ago33:31

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33:31

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the ropes. Today, Lizzie, along with her husband, Steve, lead their family business and have achieved more success than “she ever dreamed.” All this, while growing their family of three to six, and homeschooling their four children. During our conversation, Lizzie shares… Her two biggest pieces of advice for new copywriters… How she and Steve survived (and actually grew!) their business through the harsh Australian lockdowns (with only two clients)... Why going “in-house” was the best decision of her career… And… What her “empire” would look like if she decides to build one!…

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CCR316: How Tom became Rich Schefren’s new copywriter 37:12

40 weeks ago37:12

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37:12

Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and clearly Tom has them. In this episode you’ll hear directly from Tom how he approached “The Goods,” his strategy for the final copy test, and what it’s like to work with one of the best marketing teams in the world, led by a bonafide legend of Direct Response.…

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CCR315: The Evocative Power of Scent and Story with Helida Dodd 37:24

43 weeks ago37:24

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37:24

In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative.

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CCR314: Coffee w/ Kev - Landing six-figure copy gigs 32:19

47 weeks ago32:19

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32:19

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. Here’s what we learned, and what you need to know if you want to land the best gigs in copywriting.…

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CCR313: The Minimum Is Everything with Aaron Winter 1:05:21

49 weeks ago1:05:21

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1:05:21

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand mentor behind Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, Mike Abramov, Austin Lee, Sam Woods (and even... David Deutsch?!?).…

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CCR312: Creating Unforgettable Customer Journeys with Jason Friedman 41:17

51 weeks ago41:17

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41:17

In this episode, we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.

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CCR311: Getting clients to say “Yes!” w/Sara Estes 32:26

1 year ago32:26

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32:26

In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.

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CCR310: Profit Partnerships w/ Chris Mason 24:22

1 year ago24:22

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24:22

Today, we're discussing how freelance copywriters can forge profit partnerships with their clients, as emphasized by Chris Mason, to attain financial stability and success in their work.

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