Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This is it, the final episode of Don't Get Us Started! After a nice seven month run Sadie and Lacie decide to wrap things up as the talk a little about everything.
This week Sadie and Lacie talk about weather in Southern California, and how their exercise routine has helped their respective pains. Then, they chat about how New York life must be and conclude as they examine is it better to buy in bulk. Come back next week to enjoy Don't Get Us Started's Series Finale!…
This week Sadie, Lacie and special guess David K. Montoya chat about exercise and how it's different for everyone, and then, they get into their favorite television shows.
This week Sadie and Lacie are all over the map with their conversation, from Love, Marriage, Sex and everything in between. And yes, Lacie's mic went out again.
Sadie and Lacie kick off the New Year as Sadie reflects back to her time spent in Liberia back in 1971. If you are interested for more of Sadie's adventure in that country check out RED HILLS, GREEN VINES AND DRIED MONKEY MEAT FOR DINNER.
The week we find Sadie and Lacie after Christmas and the two discuss the idea of winning half a billion dollars in the Lottery and what would they do with all that money.
On this Thanksgiving Day, Sadie and Lacie pick up where they left off last week talking about food, and then they get into a conversation about farm life as they both grew up on a farm. HAPPY THANKSGIVING TO ALL OUR LISTENERS!
With Thanksgiving right around the corner, Sadie and Lacie talk about holiday traditions, cooking and a lot about food. So don't listen to this episode on an empty stomach!
This week for Halloween, Sadie and Lacie bring back What We Think Co-Host, David K. Montoya as they continue to talk about ghost stories and creepy supernatural occurrences.
After taking care of some business, Sadie and Lacie get into the spirit of Halloween get into an uneasy conversation about death, ghosts and the afterlife. They are unexpectedly joined by David K. Montoya as they share ghost stories.
Continuing their theme for October as Breast Cancer Awareness Month, Sadie and Lacie discuss whether a man should get a mammogram. Then, they discuss Serial Killer's last meals and end with more about happy people hints.
In honor of October being Breast Cancer Awareness month, Sadie and Lacie talk about the importance of having a mammogram. Then they get into a loooong list of pet names people have given breasts.
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।