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Changing the Sales Game

Connie Whitman

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Beyond the bottom line. Creating true success in sales is creating real solutions for your clients. Product knowledge is great but relationships, and understanding your client’s goals will help you stand out from the crowd. You’ll be able to anticipate their future needs and troubleshoot a potential problem. This means listening and focusing on the person you are working with, even if it’s on zoom. Connie Whitman knows sales. Heart-Centered Sales Leader will help you tighten the gap between ...
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Mastering the sales game can be hard when you don’t know the rules. Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales. Want to sell with more ease without the sleaze, this is the show that will teach you how!
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The Sales Game

The Sales Game

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Tu veux t'améliorer dans la vente ? Écoute The Sales Game, un podcast hébergé par Elric Legloire. Il rencontre les meilleurs des meilleurs de la vente entre entreprises (B2B) et du développement commercial, donne des conseils sur la vente, parle de livres qui ont changé sa vision professionnelle et personnelle, et plus. Pour que tu puisses apprendre de ses expériences pour t'assurer de ne pas juste atteindre tes objectifs, mais de les exploser, tous les jours.
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The Bigger Game - A Podcast For Sales Leaders By Sales Leaders.

Hosted By: Steve Claydon & Darcy J Smyth (Cofounders of The Outbound Game)

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Join Steve Claydon & Darcy J Smyth (Cofounders of The Outbound Game) on "The Bigger Game" - the podcast that takes a deep dive into the untold side of sales leadership. Discover the psychology and strategy behind top-performing sales leaders, and learn how to apply these insights to your own sales organization. Expert guests share their best practices, insider tips, and stories of success, providing you with actionable takeaways to boost your sales leadership influence and results. Whether y ...
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show series
 
The purpose of business is to create customers who create customers. - Shiv Singh. When I search for the perfect quote for each show, I often reflect on my own sales career. I love it when a quote hits home because I have proven that the idea behind it works. Today, this quote landed for me because I have lived off referrals and generated so much p…
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“It’s no longer about interrupting, pitching, and closing. It is about listening, diagnosing, and prescribing.” - Mark Roberge. Lately, I feel like many sales trainers and consultants speak about building deep-rooted, transparent relationships as if this is a new concept in sales. I remember 40 years ago, when I started my sales career in the finan…
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“Ambition is the path to success. Persistence is the vehicle you arrive in.” – Bill Bradley. Being ambitious and persistent in sales is a critical piece of the puzzle. Today, my guest and I will discuss a process that is easy to understand and, with practice, can become your go-to strategy for meeting and exceeding your goals year after year. YouTu…
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“Business decision-makers love online video because it gives them the most amount of information in the shortest amount of time.”– Robert Weiss. I think many of you have heard my story about starting my podcast using audio only. Then, one day, my producer shared that she felt I should use video, too. My response was not pretty…lol! I said to her, “…
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“Don’t be afraid to give up the good for the great.” — John D. Rockefeller. The most significant areas where I see salespeople and sales teams drop the ball are at the beginning and end of the sales process. Step 1 is preparation at the beginning of the sales process. To put this in perspective, when we are doing our external business development e…
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“Work the LONG GAME. You don’t want your relationship to last 6-8 months, you want it to last for years.” – Mike Allton. This is a quote called My Name! We must play the long game, be patient, have the right marketing and sales approach, and truly care about our clients. If we do it right, the results are incredible. Building deep, trusting relatio…
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"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." – Maya Angelou. Whenever I hear this quote, I am reminded that marketing is step 1 in making a sale but will not make the dales for you. To be relevant and top of mind to prospects and clients alike, we must ha…
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“It’s about making connections through the data that you might not have made as a human being. AI has the uncanny ability to tease out things about the consumer you might never think about.” – Ryan Bezenek. I have been intrigued by ChatGPT since I heard about it years ago. I want to continue to grow my understanding of AI and how to use it to devel…
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“As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy. Recently, I have been working with several banks across the US. In Step 2 of my sales process, I teach how to authentically and organically build rapport with clients and prospects and at networking events…
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“Don’t be afraid to give up the good for the great.” — John D. Rockefeller. The most significant areas where I see salespeople and sales teams drop the ball are at the beginning and end of the sales process. Step 1 is preparation at the beginning of the sales process. To put this in perspective, when we are doing our external business development e…
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Connie's motivational quote today is by – Ben Bernanke, "The ultimate purpose of economics, of course, is to understand and promote the enhancement of well-being." When I was in college many years ago, I double majored in Economics and Finance. Yes, you can call me a dork! Even though I was unsure of what I wanted to be when I grew up and I knew th…
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My motivational quote for today is by – R. Roosevelt Thomas, Jr. “Let's stop believing that our differences make us superior or inferior to one another. A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” - R. Roosevelt Thomas, Jr. I love this quote and find its relevance extremely timely in today’s divided w…
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“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg. I have shared the Gallup Global Workplace Surveys about employee engagement at work over the years. Well, a new study just came out, and it’s not good! The study shows that 33 percent of American workers descr…
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“People buy from people they know, like and trust. At the start of building a relationship with your buyer the only thing you can shoot for is ’Trust’. Building trust has to be very obvious from the very first contact you make with your buyer or you kill any chance of starting a dialogue.”- Michael deGroot YouTube: https://youtu.be/7VLfEVq5ifA Chec…
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“The sale most often goes to the most interested party.” – Steve Chandler. Being interested and curious about what our clients need today and in the future is critical to our sales success. So, how do we show that we care, are curious, and are interested in helping our ideal client? One way is to use resources available to us to spotlight our geniu…
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“The confidence you have going into the sales call will determine the level of profit you have coming out.” – Mark Hunter. Being in sales for many decades, I have had my share of prospecting wows. Sometimes, I didn’t feel like prospecting. Getting motivated to make cold calls, follow-up COI calls, and warm prospect calls to meet my revenue goals ha…
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“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates. To make your email marketing efforts successful, one of the major components is building your list. Essentially, we are always doing two things: fueling our email marketing “machine” with leads and working to improve the conversion r…
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“When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.” – Rob Garf. This quote is essential for sales teams to understand that sales have always been about building relationships and the human touch or experience. At least, that has been the source of my success. Early in my…
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"Your customers are the judge, jury, and executioner for your value proposition. They will be merciless if you don't find the fit!" - Alexander Osterwalder. The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their customers value, so they miss the mark wi…
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"To say my fate is not tied to your fate is like saying, 'Your end of the boat is sinking.'" - Hugh Downs. I have always been part of a team, even as a business owner. I have learned, probably the hard way, that I can’t achieve success alone. Both while raising my kids and starting my business, I needed experts to help me understand business, techn…
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“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. Publicity is one form of media exposure that helps us market our prod…
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“This is not hard sell-it’s heart sell. Good questions get to the heart of the problem or the need very quickly, and the buyer doesn’t feel like he or she is being pushed” – Jeffrey Gitomer. Selling from the heart and building long-term relationships were intuitive for me and helped me quickly stand out from my peers in the financial industry. By c…
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“In sales, a referral is the key to the door of resistance.” – Bo Bennett. For over 35 years, I have been blessed to live off referrals. It’s all about building relationships so deeply that your ideal clients know you and know who to refer to you. I have learned that the key is harnessing the power of magnetic marketing with LinkedIn and PR, which …
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“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley. I always say this: Sales and Marketing are different. They support each other; they are like a marriage. Marketing gets people to agree to speak with you, while sales get the client or prospect to…
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“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” - Roger C. Schank. I use stories in my sales conversations with prospects and when teaching. Years later, people approached me and said, “Do you remember when you taught us XYZ? I still think about that and remember how to use that concept with my cl…
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“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill. Boy, this quote hit home for me. I know I have failed many times in my life. We see quotes like this when we are in a crisis or facing failure and think, BS, I failed, I’m not good enough, or I don’t deserve the success. And there lies the issue—our mind…
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“The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela. I love this quote. If we didn’t continue to rise after we fail or fall, we wouldn’t have innovation, growth, new opportunities, and potentially a better life. Most people think it’s only about having the ability to achieve X, Y, or Z. The r…
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“If you don’t have a defined process that moves your people forward so they can achieve greater results, then what is it you are managing? You’re managing the status quo.” – Keith Rosen. I often see managers managing numbers or metrics versus coaching someone to grow and build new and improved skills. Those who know me have heard me often say, “We …
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“Great things are done by a series of small things done together.” – Vincent van Gogh. After COVID, I was forced to pivot and create an entire digital library of training and new business outreach. Understanding this new world of online automation, branding, and client outreach required a huge learning curve. So what did I do? I buckled down, took …
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“A bad habit appearing at many companies is to put reps in the unenviable position of trying to hit their quota by feverishly working through as many opportunities as they can. But this isn’t necessarily the ideal solution. Data-driven sales teams are finding that it is usually more effective to spend more time on qualification earlier in a sales c…
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"Let tech do all the heavy lifting. Let it do all the research. Let it even write all the emails. But right before you engage with the human, that’s where you have to put that human factor in.” – John Barrow. Unless you have been living under a rock, AI is everywhere. So, how do we use AI effectively without watering down our brand and, more import…
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Monday Mindset: People are buying WHO you are just as much as WHAT you’re selling Question Deep Dive: More about relationships with thecustomer. Gaining the clients confidence quickly so you’re not just another sales rep. Standing out from the other suppliers? Monday Model: The key to truly being unique is by findingtwo complimentary skill sets and…
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Monday Mindset: Humans are always moving away from pain andmoving towards their vision, the key is to know both. Question Deep Dive: A list of great questions to ask on theO (outcome) segment of BCOP to get the client thinking seriously about the possibilitiesavailable, get them thinking both emotionally and logically. Monday Model: It’s one thing …
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“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar . Trust is such an interesting and important word. We think we know what it means but don’t always know how to earn it. Becoming a trusted partner isn’t about discounting the fees you charge; it’s about the relationship you continue to bui…
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Monday Mindset: Effor is the hack. It is the ultimate lead measure to everything else. You can only 'work smart' after first 'working hard'. Rapid Fire Q1: How do I deal with i'll get back to you - then the freeze that comes after that never knowing when we should follow up again? Rapid Fire Q2: How do I gain momentum in closing sales with a full q…
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Monday Mindset: Instead of focusing on the competition and what you can do to 'beat them', imagine the 'ultimate competitor' and make that your focus to beat. Monday Model: Never guess what your value proposition is nor imagine what makes you different from the rest. Instead take a scientific approach to finding this out. Monday Time Saver: The job…
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Monday Mindset: If you ask, you've always got the opportunity for a 'yes'. If you don't ask the answer will almost always be 'no'. Rapid Fire Q1: I hate the position where the client says, I will get back to you. can you help with strategies to prevent me getting into this position. Rapid Fire Q2: B2B Content & SM marketing - finding the balance be…
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“Your attitude, not your aptitude, will determine your altitude.”- Zig Ziglar. I had a huge paper to write for one of my business classes in college. As part of my research, I read a Zig Ziglar book (yes, a real book, not online references), and my life was changed forever! His brilliant approach to business and life was all I needed to know I had …
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“When you say ROI, do you mean return on investment or risk of inaction?” – Paul Gillin, I love this quote. Having been in sales for many decades, I know the importance of measuring ROI. However, many leaders try to measure ROI by managing their sales teams solely through numbers. I believe using numbers as your only metric may be dangerous. If we …
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“The confidence you have going into the sales call will determine the level of profit you have coming out.” - Mark Hunter. Being in sales for many decades, I have had my share of prospecting wows. Sometimes, I didn’t feel like prospecting. Getting motivated to make cold calls, follow-up COI calls, and warm prospect calls to meet my revenue goals ha…
  continue reading
 
Monday Mindset: The 3 key ingredients that are often missing when you're stuck trying to book meetings. Monday Modal: Involve more team members early, brag about their specialisation and watch a 'team sales approach' come to life. Time Hack: Use Calendly to make booking time on your calendar a simple and frictionless one. QOTW (Question of the week…
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“Knowing is not enough; we must apply. Wishing is not enough; we must do.” – Johann Wolfgang. I love this quote because it is about taking action. Everything was analog when I started my business, so there was no internet or social media. Wow, how times have changed! Looking back, the learning curve for using social media, email campaigns, and othe…
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Monday Motivation Meeting Hosts: Steve Claydon and Darcy J Smyth (Co-founder of Outbound.Game) Time: LIVE Every Monday at 8AM (AEST) for 30 minutes. Overview: Start your week on a high note with the 'Monday Motivation Meeting,' a dynamic and engaging podcast designed specifically for sales professionals and entrepreneurs. Hosted by the charismatic …
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Monday Motivation Meeting Hosts: Steve Claydon and Darcy J Smyth (Co-founder of Outbound.Game) Time: LIVE Every Monday at 8AM (AEST) for 30 minutes. Overview: Start your week on a high note with the 'Monday Motivation Meeting,' a dynamic and engaging podcast designed specifically for sales professionals and entrepreneurs. Hosted by the charismatic …
  continue reading
 
Monday Motivation Meeting Hosts: Steve Claydon and Darcy J Smyth (Co-founder of Outbound.Game) Time: LIVE Every Monday at 8AM (AEST) for 30 minutes. Overview: Start your week on a high note with the 'Monday Motivation Meeting,' a dynamic and engaging podcast designed specifically for sales professionals and entrepreneurs. Hosted by the charismatic …
  continue reading
 
Connie's motivational quote for today is by – Andrea Mignolo, “I want to do business with a company that treats e-mailing me as a privilege, not a transaction.” When COVID hit, and many business activities stopped, the one thing that continued was email campaigns. Now that things are kind of back on track, are email campaigns still relevant? This i…
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"Taking the Leap: From High Paid Employee to Entrepreneur with Jordan Stupar" In this episode of 'The Bigger Game' podcast, we're joined by the seasoned sales veteran and visionary leader in Jordan Stupar, founder of Stupar Enterprises. Jordan shares his inspiring journey, detailing the bold transition from being a high-paid employee to embracing t…
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Connie's motivational quote for today is by – John D. Rockefeller, “Don’t be afraid to give up the good to go for the great.” Good is the enemy of great, yet sales leaders hire the wrong team members or hire correctly but don’t provide long-term support. I have more stories than I’d like to admit here where I’ve had the worst of the worst sales lea…
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Connie's motivational quote for today is by – Nick Haase, “You only have so many hours in a day; let others make the money for you!" I always felt like no one could deliver or duplicate my deliverables in my career and business. Well, our working life teaches us differently. This quote nails today’s topic. We can’t do it alone, and if we do it righ…
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Connie's motivational quote for today is by – Napoleon Hill, “If you can't do great things, do small things in a great way." Okay, I am a Napoleon Hill geek and love his quotes. The one I’ve chosen for today’s show is no different. For the past 40 years, I have lived my personal and professional life working on or creating micro habits that I could…
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