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Diary of a Sales Expert

James White

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The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/
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Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work. Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find ...
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Closing Time is a weekly podcast with insider tips and insights for go-to-market leaders. In each episode, you’ll meet a luminary in the sales, marketing, or customer success field and get actionable tips and tactics to elevate your game. Each 15-minute episode will go deep on skills to close deals, see the latest on marketing tech, or check out trends to elevate the customer experience.
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Finance Client Acquisition - Simple Sales Systems for WOC Money Experts

Ro Shah | Sales Coach & Lead Generation Expert For WOC Finance Experts

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The Finance Client Acquisition Podcast helps women of color money coaches, bookkeepers, and accountants book out and hit 5-figure months, 6-figure months, and build 7-figure empires by mastering lead gen and sales calls to create repeatable (and simple) sales systems.I’m your host, Ro Shah. I was tired of seeing “finance bros” representing the financial industry with their outdated takes, and knew it needed to change. That’s why my mission is to show you simple strategies you can use as a WO ...
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Wendy Lloyd Curley is a dynamic person who is passionate about everything she does. With creative energy, an engaging presentation style, humour, business savvy, and authenticity, Wendy brings a wealth of experience and sensibility to her audience.
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In this episode, James gives his views on what separates the best from the rest in sales, breaking this down into the 4 things that he believes the best salespeople do. These Points are: 1 - Being able to listen and show empathy. 2 - Being able to ask the right question, in the right way at the right time. 3 - Being able to probe beneath the surfac…
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We are known by the stories we tell. And yet many of us either fail to tell the story of our business at all or it emerges knee-jerk and semi conscious and goes off in directions which really don't serve our business or communicate the things which really matter. As solo or small businesses this is bad enough but my guest this week is Rob D Willis …
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Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers. On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is 'the year of the brand crisis.' Allyson shares data-b…
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In this episode with Soledad from @wealthparatodos, we go over Introduction to the Money Coaching Virality Series Meet Soledad: Founder of Wealth Para Todos Soledad's Financial Awakening The Journey to Financial Literacy Building Wealth Para Todos Overcoming Challenges and Building Community Turning Passion into a Business Developing Unique Financi…
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In this episode, James gives his insights on whether "old school" sales techniques work. This follows a conversation James has had with a salesperson who has an old-school style. James give his thoughts and the reasons why he thinks they do not work. If you have enjoyed this podcast be sure to subscribe for more weekly episodes, and if you are enjo…
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Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics. In …
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In this episode, James talks about what he calls the hidden 10%. When we show passion, calm, and empathy along with engaging in the right way with the buyer they will want to work with you. The hidden 10% is about building a strong relationship with buyers so they feel that you are the right choice even if that means making a slightly higher invest…
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Ready to take your business to new heights? One of the biggest roadblocks to growth can be outdated tools that can't keep up with your ambition. This is especially true for mission-critical systems like your CRM. You need a solution that scales alongside you, not hold you back. In this episode of Closing Time, Jerome Redmond, CEO of American Truck …
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Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise. This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' abou…
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In this podcast episode, James talks about the issue of people not responding to your e-mails. This is something that many salespeople struggle with, you've put in the time and effort but it has been wasted. there are a few key points to get a better success rate, they are: 1) Offer them VALUE. 2) Be Self Aware. 3) Understand the sales cycle, and b…
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Was a 20k Rebrand Worth It? In this episode, we dive into the details of a $20,000 rebranding journey. We discuss the cost breakdown, the impact of the rebrand on the business, and whether it was ultimately worth the investment. Tune in to find out about the challenges, successes, and lessons learned from this comprehensive rebranding effort. Intro…
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Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-sourcing pipeline. Sales leaders, if you want your AEs to get excited about outbound, it's up to you to explain the "why" and enable them with fresh tactics for success. In this episode of Closing Time,…
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Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing. In today's discussion titled …
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In this podcast episode, James talks about your 2024 goals now we are getting much further into the year. He asks how you are doing with them and gives some advice that he has found helpful when it comes to keeping consistent and achieving your goals. If you've enjoyed this podcast, be sure to subscribe on your podcast platform for more weekly epis…
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Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? In this episode of Closing Time, Sahil shares specific tactics to increase …
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Your Personal Brand dictates how you exist in the mind 🧠 of an audience. The degree to which you are intentional about the quality, frequency and intensity of how you show up for others online dictates the 💪 impact of your personal brand. This week on the Podcast I'm joined by Rubi Zetino. Rubi and I have clients in common and her approach to facil…
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In this podcast episode, James is joined by Bobby Sahota a Financial Planner & Business Development Director at Attivo (independent financial planners). Bobby works with Individuals and Business owners to Grow, Enhance & Protect what’s most important to them. Bobby was nominated for The Times Top Rated IFA from 2019 to 2024. As you can tell from he…
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In this episode, I talk with Queenie Wei, a personal wealth coach for middle class families looking to create generational wealth and level up their financial literacy game. Queenie discusses how she determined what she needed for personal and business growth. Hear what Queenie has learned and the advice she has for others. In this episode: Assessi…
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Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…
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In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid …
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In this episode, James talks about cold calling, do cold calls or as James likes to call them (if they are done right) Targeted Calls still work in 2024? James gives his opinions as well as some valuable tips on how you can engage with your target customers. If you have enjoyed this episode be sure to subscribe for more weekly sales-related episode…
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If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…
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My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun. Most people have never seen it. This makes Bob sad. In business this movie is never far from my thoughts. I meet a lot …
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I am sharing an episode of the Visionary Voices podcast where I was featured as a guest. Host Ida Azefor is the owner of Peerless Accounting and she brings accounting clarity to Canadian businesses. In our conversation, I share my story and the ways I empower Women of Color to take over the financial industry, one sale at a time. In this episode: H…
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In this episode, James covers a topic that many ask him about. That is “Why am I not closing deals”, James gives an honest account of why you might not be closing a deal, talking honesty about how a higher value deal could mean more work than closing in the early stages. James breaks this down into reasons why you might not be closing a deal, they …
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It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…
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Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'. Mike shares his perspective on the importance of building a personal brand that genuinely reflects your val…
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In this episode, James talks about the 3 key points as to how a business can fail. This follows the news of a big British business called Bodyshop going into administration. James talks about why he believes this happens, and talks about the experiences of his father (a sales director), and other CEOs. James breaks down and analyses some of the big…
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Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…
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I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need. Building a niche business around your personal brand is easy when you have a unique perspe…
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In this episode, James talks about Time Management a key area in sales. It doesn’t matter who we are, a multi-billionaire business person or someone running a small business, we all have 24 hours in a day but what the most successful people do is manage their time effectively. James gives some tips to help you manage your time effectively. This epi…
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In this episode, I am joined by Airtable expert Ashley Pendergraft of Systems Over Stress. With Systems Over Stress, Ashley specializes in setting up group programs, masterminds, and memberships in Airtable. Ashley shares how she got started with systems and what led her to use Airtable over other free and popular options. In this episode: The reas…
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How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…
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Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities. Video is hands down the best format for building high value personal brand authority and for moving people to work with you. But without a plan it just looks like a lot of work with no clear structure or outco…
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In this episode, James is joined by sales veteran Glenn Poulos, co-founder and Vice President of Gap Wireless Inc. Together, they explore Glenn's remarkable journey in the sales industry, beginning as a Technical Sales Rep in 1985 and progressing to founding successful companies. Tune in to gain actionable insights from two seasoned experts in the …
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Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…
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For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin. This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author…
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In this episode of "Diary of a Sales Expert," James White highlights the crucial skill of asking the right questions in sales—a skill that not only propels sales success but also enriches life skills. Mastering the art of timing, phrasing, and selecting the right questions is essential for becoming a sales expert. James provides insight into the ty…
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I am sharing an episode of the Keep What You Earn podcast where I was featured as a guest. Host Shannon Weinstein is a CPA who is on a mission to simplify money and empower others through knowledge. In our conversation, we unlock the secrets of sales as a wealth-building tool and why mastering it is non-negotiable for your business's growth. In thi…
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If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…
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