Welcome to Media Intelligence, the official podcast from GroupM, the world's leading media investment company. Dive into the heart of the media industry with us as we explore topics like strategy, technology, marketing, and the role of media in society. Featuring experts from our global agencies and divisions, we'll unpack how we're shaping a future where advertising works better for everyone. Whether you're a business leader or a media enthusiast, join us for insights that matter. Welcome t ...
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the brAIn - real AI intelligence for media & entertainment
Peter Csathy, media, entertainment, AI & tech expert (chairman of Creative Media)
All about how generative AI is transforming the world of media and entertainment - hosted by leading expert Peter Csathy of Creative Media (creativemedia.biz). "the brAIn" features Csathy's "insider" insights about the latest developments in generative AI and its impacts on media, entertainment, and the entire creative community. It also features interviews with leading artists, innovators, entrepreneurs, executives, and influencers. Each episode starts with Peter's humorous rundown of the l ...
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Interview with Will Kreth, CEO of HAND - The World's First "Talent ID" Database for AI
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In this episode, Peter features his exclusive interview with founder and CEO Will Kreth of HAND (Human and Digital), a company focused on developing the world's first standardized "talent ID" system for generative AI and more -- i.e., the first global B2B Talent ID registry platform for efficient discoverability, royalty collection, and revenue tra…
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Interview with ProRata.ai's Josh Freeman (About Its "Ethical AI" Approach to Search)
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In this episode, Peter Csathy interviews Josh Freeman, VP of Business Development of "must watch" company ProRata.ai, which sits at the center of the generative AI/content divide. The company has already raised $30 million at a valuation of $130 million. Its vision is to solve one of the most challenging and acrimonious issues at the center of gene…
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In this episode, Peter Csathy's co-hosts discuss his new article titled, "Raw Deal: The OpenAI Court Got It Wrong - Raw Story Media's Lawsuit Was Wrongly Dismissed on 'Standing' Grounds". In his article, Csathy discusses the recent dismissal by a federal judge of Raw Story Media's lawsuit against OpenAI on "standing" grounds. Raw Story had alleged …
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$1 Trillion for GenAI: So Where Are the Content Dollars?
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In this episode, Peter Csathy's co-hosts discuss his article of the same title - including the key AI-related content licensing deals to date, and where things to be heading in the epic copyright infringement/"fair use" battles that increasingly fill the courts between major rights-holders and big tech. Peter generated this episode using Google Not…
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My Open Letter Response to Perplexity: A Discussion
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Last week, host Peter Csathy wrote not once but twice about Perplexity in his companion newsletter. And for good reason. He first posted an analysis based on The New York Times’ recent “cease and desist” demand to Perplexity. And then News Corp actually filed formal litigation against Perplexity for similar reasons. Perplexity responded to News Cor…
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Perplexity Showcases 3 Paths to Generative AI Copyright Infringement
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This episode gives a comprehensive overview of host Peter Csathy's deep dive article with the same title (link below). The discussion uses The New York Times' recent "cease and desist" demand and News Corp's new lawsuit against generative AI search tool Perplexity to discuss the concept of RAG processing - and why it matters in the context of GenAI…
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Are Tech's Generative AI "Fair Use" Dominoes Starting to Fall?
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Excellent discussion of host Peter Csathy's deep dive article titled, "Are Tech's Generative AI 'Fair Use' Dominoes Starting to Fall?" Based on Csathy's article (simply dropped into NotebookLM), Csathy's AI co-hosts discuss: (1) the ongoing debate about whether AI training on copyrighted works (without consent/compensation) is "fair use"; (2) how d…
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Newsom's Hollywood/Silicon Valley GenAI Balancing Act: How California's 17 New GenAI Laws Impact Media & Entertainment
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In this episode, Peter Csathy hands over the podcast to his Google NotebookLM "synthetic" AI-generated co-hosts to discuss his latest article, "Newsom's Hollywood/Silicon Valley Balancing Act: California's 17 New GenAI Laws May Become the Nation's De Facto Standards." The discussion is both surprisingly smart and surprisingly engaging. Csathy liste…
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The Great AI Copyright Debate: "Fair Use" or Not? (As Voiced by Google's NotebookLM)
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In this part 3 of his Google NotebookLM podcast series, host Peter Csathy enables his "synthetic" AI-generated guest hosts to discuss "the great AI copyright debate: fair use, or not?" Csathy generated this episode by simply uploading the text of his recent article on the subject. The results are fascinating. The conversation smart. But very differ…
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Google's NotebookLM AI Hosts Discuss Themselves: The Results Are Fascinating (& Scary Good)
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In this Part 2 to host Peter Csathy's Google NotebookLM generated podcast series, NotebookLM's "synthetic" AI-generated co-hosts discuss themselves - i.e., what their AI-generated personas mean for creativity, art and society. The result is fascinating. So good - the convers-AI-tion, so smart. It's scary. Csathy generated the episode simply by past…
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Google's New NotebookLM: AI-Generated Podcast Demo Featuring Creative Media
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Google just launched NotebookLM, an amazing new content generating AI wunder-app that, in Google’s words, is designed to be “your personalized AI research assistant.” NotebookLM can do many things, but its audio podcast generating feature is what really stands out. In this episode, rather than host Peter Csathy telling you about it, he let's the ap…
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The Great AI Debate: Are We (Or Are We Not) In An AI Bubble? (Hosted by Streaming Media)
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This week's episode features Creative Media's Peter Csathy participating in Streaming Media's recent "Great AI Debate" hosted and moderated by expert and media cartographer Evan Shapiro - and also featuring AI experts and entrepreneurs H. Schuster of HUSSLUP and Chris Giliberti of Avail. The debate's central question was a simple one -- are we (or …
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Interview: Ben Gottdiener, CEO of Narrativ (& His New SAG-AFTRA Deal)
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Creative Media's Peter Csathy interviews CEO Ben Gottdiener, CEO of Narrativ - the generative AI company that enables users to create digital voice replicas (what some call "digital clones"). Narrativ's mission is to be the "marketplace for advertisers to license talent audio AI likenesses." And the big news is that the company just entered into a …
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Interview: Shara Senderoff, CEO Jen Music AI (& Why They Are "Ethically Sourced")
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Peter interviews Shara Senderoff, Founder and CEO of Jen Music AI. The two discuss how Jen Music's "ethically sourced" music ethos is fundamentally different than the ethos of Silicon Valley-backed generative AI music services Suno and Udio. Neither of those companies chose to seek consent from -- or give compensation to -- the artists, musicians a…
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Media Companies: To Litig-AI-te or License? How to Decide (& The State of GenAI Law)
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This episode features host Peter Csathy's recent roundtable discussion from Digital Hollywood's "AI Summer Summit" about the state and status of copyright law and litigation in the world of generative AI (and whether unlicensed scraping is infringement), the current status of the key cases, and how media companies and publishers should decide to li…
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EXCLUSIVE: Microsoft's CTO & Other Experts Discuss Where Generative AI Video Is Going
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This week's episode features host Peter Csathy's exclusive roundtable discussion with many of the leading players, experts and voices in the world of generative AI and video (including Microsoft CTO Andy Beach). The roundtable for Digital Hollywood's "AI Summer Summit" took place last week and focused on the state (and sophistication) of generative…
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25 Ways Media & Entertainment Use Generative AI Right Now
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In this week's episode, Creative Media's Peter Csathy first discusses 25 significant ways that the media and entertainment industry is already using generative AI right now -- but doing it "quietly" so that it doesn't rattle legal sabers or attract too much creative community blowback. It's kind of like "25 Things You Always Wanted to Know About Ge…
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Is Generative AI "Training" on Unlicensed Copyrighted Works Infringement (or Fair Use)? How the Supreme Court Will Decide
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In this special bonus episode, Creative Media's Peter Csathy tackles the fundamental issue now facing Big Tech and Big Media -- whether generative AI "training" on unlicensed copyrighted works is infringing (or is, instead, defensible fair use)? Peter gives a concise, non-legalese overview of the business and legal issues involved in the leading ca…
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Content as AI "Seeds" with Endless Creative Possibilities: Point/Counterpoint
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In this week's episode, Creative Media's Peter Csathy first discusses the concept -- promoted by Black Eyed Peas auteur will.i.am -- of the new generative AI era of artists as being "seeders." Gone are the days of "traditional artists" in will.i.am's view, and he uses himself as an example of what he has in mind. Peter discusses both the significan…
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Brands Using Sora: Lawsuits 'R' Us? Legal Uncertainty Slows GenAI Adoption
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Recently, Toys ‘R’ Us premiered a new 66-second ad at Cannes Lion in the hopes of signaling to the world, “we’re back!” The company was the first significant brand to produce a major spot using Sora. Reviews of the ad itself were decidedly mixed, but the ad’s real impact may have been in the halls of enterprising plaintiff’s law firms. In this epis…
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Apple's AI "Intelligence": Safe, Secure & "Ethically Sourced" ... Or Is It? Welcome to my "the brAIn" podcast!
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Welcome to episode 1 of "the brAIn" - the podcast doppelganger to my newsletter of the same name that you can find at themediabrain.substack.com. Many of you would rather listen than read, so this is for you! Special thanks to DEVO's Mark Mothersbaugh for creating the fantastic original theme music. It's the perfect match of man and machine. For th…
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Responsible Investment in the Supply Chain Evolution
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GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment group and the world’s leadi…
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Bringing Commerce Media to the Masses via Product Based Strategies
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Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment …
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Navigating the New Era of Commerce feat. Kellanova & Target
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The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day …
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Transformation of ad tech and supply in an AI-driven world feat. Microsoft
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Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading med…
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The Power of Representation in Entertainment feat. Audible, PlayStation, & Fandom
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Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded L…
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An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and…
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Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers
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Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…
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Shaping the Future of Responsible Media
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Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 See more content from GroupM_GroupM is WPP’s media investment group and the world’s lead…
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How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying
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GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…
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Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 See more content from GroupMGroupM …
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Advertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & Meta
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Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …
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Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia
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Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…
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The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive
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Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…
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Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer
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Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…
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The New Entertainment Economy & The New Social Economy feat. NBCUniversal
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Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024
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Platform Magic feat. Colgate-Palmolive & Perfetti
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Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…
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The Future of Content and Brand Engagement: A Conversation with Jon Steinberg
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Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024
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A New Era of Shopping and Performance
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We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …
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AI, Data, and Media Hyper-Personalization: The Marriage of Media and AI-Powered CRM feat. VML, NewtonX, & Salesforce
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Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Rebooting Investment in the News Ecosystem feat. The Washington Post & Outbrain
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In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Gaming with Purpose feat. L'Oreal's Global Head of Sustainability
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Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com
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How Marketing and Business Vision is Enabled by Organizational Change
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Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from…
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Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com…
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Microsoft Advertising, GroupM LATAM CEO, and GroupM Business Intelligence | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Four
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Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operation…
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Nextdoor, Bloomberg Media, EBONY, AXA, and more | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Three
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59:44
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Nextdoor, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, C…
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Smartly.io, Pinterest, BBBS | Live from the GroupM Rooftop at Cannes Lions 2023 - Day Two
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1:03:50
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Steven…
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The Goat Agency Live from the GroupM Rooftop at the Cannes Lions 2023 - Day One
57:45
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57:45
Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners.
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51/ January 27: Retiring to a Beach on Mars
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34:13
Brian says his final goodbye to the podcast with one last read-through of economic conditions and a breakdown of results from the worlds of television, CPG and luxury. And we invite James McDonald, Director of Data Intelligence and Forecasting at WARC, on the show for a wide-ranging discussion that includes a lesson on the importance of studying yo…
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50/ January 20: 50 Ways to Leave Your Podcast
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42:17
In our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers’ buying decisions years after first seeing that ad. And we take a deeper dive into th…
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