सर्वश्रेष्ठ Exposure Podcast पॉडकास्टस (2025)

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Dustin's J-Horror Journal Episode 06: Death Forest 5 (2016) 54:10

7d ago54:10

54:10

In this special bonus episode of Genre Exposure, a Christmas miracle descends upon the podcast as Dustin wraps up his coverage of the Death Forest franchise. At four films in with mostly diminishing returns from an already low high, join our intrepid host as he discovers that the final entry actually packs the biggest punch of all. We've got new di…

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Digital Marketing Predictions for 2025 (HISTORIC Changes Coming) 43:55

12d ago43:55

43:55

Join Charlie Marchant, CEO of Exposure Ninja, and Dale Davies for a deep dive into some bold marketing predictions for 2025. From the meteoric rise of AI search platforms to personalised search results and evolving consumer behaviours, they explore how these shifts will fundamentally change digital marketing strategies. With 45% of US and 29% of UK…

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Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44) 24:51

19d ago24:51

24:51

In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical…

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Dustin's J-Horror Journal Episode 05: Death Forest 4 (2016) 36:46

20d ago36:46

36:46

In this special bonus episode of Genre Exposure, Jason is on vacation and Dustin cracks open the J-Horror Journal once more. We pick back up right where we left off with Death Forest 4 directed by Yasutake Torii. We're chugging right along and that means more of what you can expect from this franchise by now: more Kazuki trying and failing to unrav…

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Copy This NEXT-LEVEL GEO Strategy in 2025 1:04:00

21d ago1:04:00

1:04:00

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visib…

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Google's WORST NIGHTMARE Just Happened 12:50

23d ago12:50

12:50

For the first time ever, Google lost search users.This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality.The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving.Think a…

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Could Google’s First YoY Drop in Users Spell the End? (Dojo #43) 38:24

28d ago38:24

38:24

Google has experienced its first recorded decline in UK users, dropping from 86% to 83% market share, while AI search queries have increased tenfold between January and September 2024. Simultaneously, Google’s AI Overviews are now starting to include YouTube video summaries, marking a significant evolution in search result presentation. For markete…

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The Best SEO Strategies for 2025 24:52

30d ago24:52

24:52

AI tools like ChatGPT and Google’s AI Overviews are reshaping how users find information, making Generative Engine Optimisation (GEO) essential for any 2025 SEO strategy. This shift means your strategy must go beyond traditional Google rankings. GEO focuses on optimising content for AI-generated summaries, ensuring your business, products, or servi…

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Are You Falling Into The Sunk Cost Trap? (Dojo #42) 45:48

1M ago45:48

45:48

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors. We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those…

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Episode 100: 2024 Wrap Up Special 1:33:28

1M ago1:33:28

1:33:28

In this remarkable 100th episode of Genre Exposure, we do our usual just a bit early and usher 2024 to a close with a final look back over the year. First, we reflect a bit on the podcast itself and go over some things we learned and struggled with during the year and highlight some of our favorite moments and share just a few regrets. After that, …

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8 Common PPC Mistakes (and How To Avoid Them) 41:16

1M ago41:16

41:16

Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether. Timestamps 00:00 — Intro01:37 — Not Bidding On Your Own Brand07:01 — Ignoring Quality Score13:47 — Spelling Errors16:36 — Sending People to 404 Errors19:58 — Offers That Expir…

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Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41) 56:15

1M ago56:15

56:15

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: Perplexity wants AI to do your shopping for you. What does this mean for retailers? Wicked’s Massive Marketing Campaign Ads in AI Overviews Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:31 - Perplexity wants AI to do yo…

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ChatGPT Search — The Ranking Factors We Know So Far 16:17

1M ago16:17

16:17

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for.In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit.So, your next questio…

1
LISTEN UP - Best of October 2024 [Chats w/ FADING SIGNAL] 3:21:59

2M ago3:21:59

3:21:59

As we're heading towards the close of the year, there's still TONS of releases dropping that deserve your attention. Here's our picks for Best of October 2024. This episode we're listening to... ACCELERATOR (Norway) AGENCY (West Virginia) CLOSETALKERS (Calgary, AB) ENEMY WITHIN (Ontario) ENKASED (Los Angeles) FADING SIGNAL (Raleigh, NC) GEAR (Budap…

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Meet me in London at the B2B Marketing Expo 2024 1:04

2M ago1:04

1:04

Join me in London at this year's B2B Marketing Expo. I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results". If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't a…

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Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40) 50:06

2M ago50:06

50:06

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about: How to tap into emotions that increase your content’s viral potential The best times to post on social media to maximise engagement How to create compelling headlines that make people say, “Oh wow, that’s interesting!” What to do if …

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Episode 099: The Green Inferno (2013) 1:26:02

2M ago1:26:02

1:26:02

In this episode, a listener suggestion brings us back to the Cannibal subgenre as we set our sights on the works of Eli Roth. So join us as we check out his love letter to the greats of the Cannibal film and dig into The Green Inferno from 2013. Along the way we debate Eli Roth's place in the pantheon of horror directors and recount some of our fav…

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The Best Digital Marketing Strategies for 2025 35:11

2M ago35:11

35:11

Today I’ve got 5 different types of digital marketing strategies to share with you.These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of variety here, meaning there’s something for every type of business. In today’s video I talk about: Cross-pollination AI Drive…

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ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39) 49:35

2M ago49:35

49:35

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies Timestamps 00:00 - The Impact of ChatGPT Search on Marketers 32:38 - The Viral Power of Crumbl Cookies What to Listen to Next Why GEO is the New SEO (and How It…

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The Best Local SEO Strategies for 2025 24:13

2M ago24:13

24:13

This podcast episode is sponsored by Semrush. Check out Semrush Local here — exposure.ninja/local Whether you're a large multinational brand with tons of locations or you're a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team at Exposure Ninja has won tons of SEO awards, including i…

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Google's AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38) 40:27

2M ago40:27

40:27

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: A big week for AI… but also some data that puts it all in context IKEA’s new face of gaming Stop calling it SEO Timestamps 00:00 - A big week for AI… but also some data that puts it all in context 16:14 - IKEA’s new face of gaming 27:43…

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Dustin's J-Horror Journal Episode 04: Exploring Japanese Urban Legends 57:43

2M ago57:43

57:43

In this special bonus episode of Genre Exposure, continuing our tradition of having an extra episode drop on Halloween, Dustin cracks open the J-Horror Journal one last time this month to share with you three of his favorite urban legends from Japan and discuss some of the many films that have spawned from them. From a bathroom haunting ghost to a …

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Episode 098: Drafting The New Masters of Horror 1:28:58

2M ago1:28:58

1:28:58

In this episode, we tackle one more discussion topic to keep the October Halloween celebrations going. In an era where reboots and revivals are running wild, we posed a simple question: What if beloved anthology horror series Masters of Horror returned for a third season? Our parameters were simple. Assume 13 episodes because the other two seasons …

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Why GEO is the New SEO (and How It Works) 13:27

2M ago13:27

13:27

GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?” That’s what I’m going to cover in today’s podcast. Watch …

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AI Overviews Hit 70%+ Coverage - What's Your Strategy? (Dojo #37) 47:24

2M ago47:24

47:24

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Legal topics have the most AI Overviews - and you're next Google’s AI Overviews fail to answer 43% of financial queries The FTC’s rules on fake reviews Tesco's stripped back ads Timestamps 00:00 - Legal topics have the most AI Overviews…

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Dustin's J-Horror Journal Episode 03: Death Forest 3 (2015) 39:05

2M ago39:05

39:05

In this special bonus episode of Genre Exposure, picking up right where we left off, join us as we check out Yasutake Torii's Death Forest 3 from 2015, the next entry in the franchise based on an indie video game that itself was based on another prominent indie video game. Dustin eagerly dives into discovering if the third entry can continue upping…

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FINALLY... ChatGPT content that RANKS (ChatGPT with Canvas) 21:18

2M ago21:18

21:18

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage.In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a …

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LISTEN UP - Best of September 2024 [Chats w/ POSICIÓN UNIDA & STRANGLE YOU] 4:15:28

2M ago4:15:28

4:15:28

It's time to fall in love with your new favourite hardcore band. These are our picks for best of September 2024. Check it. This episode we're listening to... CHOPPING BLOCK (Seattle, WA) CONTAIN (Edmonton, AB) DISMISSED (East Coast) FROST KOFFIN (Dallas, TX) HINDSIGHT (NJ, PA, DE) JUSTIFY (Detroit x Toronto) KUBLAKI KHAN (Shermon, TX) LETHAL METHOD…

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Are You Ready for Generative Engine Optimisation (GEO)? (Dojo #36) 55:10

3M ago55:10

55:10

In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awarenessTimestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimis…

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Episode 097: The Movies That Scare Us 1:55:32

3M ago1:55:32

1:55:32

In this episode, we sit aside the movie deep dives to tackle a discussion topic in honor of the spooky season. And what better topic to discuss than the things that actually scare us. So join us as we get deep and share it all, highlighting five films that have really and truly scared us in our lives. The criteria were simple: the film had to legit…

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The Best B2B Marketing Strategies for 2025 33:18

3M ago33:18

33:18

Over the last decade or so, the team here at Exposure Ninja and I have generated over 100, 000 B2B leads for ourselves and our clients. And in today's podcast, we're going to be breaking down three B2B marketing strategies that you can use if B2B is your vibe. We're going to talk about:- Being really, really helpful via content. - Repurposing like …

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ChatGPT-4o with Canvas Will Change Content Writing Forever (Dojo #35) 38:01

3M ago38:01

38:01

In This Episode…Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.This week we talk about:- ChatGPT dropped a new update for content writers - Cheap conversation starters- Position one is position noneTimestamps00:00 — Intro00:11 — ChatGPT dropped a new update for content writers 17:46 — Cheap conversation starters30:54 — Posit…

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Dustin's J-Horror Journal Episode 02: Death Forest 2 (2015) 33:11

3M ago33:11

33:11

In this special bonus episode of Genre Exposure, it's the return of Dustin's J-Horror Journal! In an effort to ensure we continue having content every week in October, Dustin has taken to the mic solo to make up for the lost time of his recent illness and do what he does best: unhinged ranting about how cool J-Horror flicks are. Picking up right wh…

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Episode 096: Milk & Serial (2024) 1:11:56

3M ago1:11:56

1:11:56

In this episode, we return to our much beloved Found Footage subgenre to check out a recent indie darling that's been gaining a lot of attention online. So join us as we check out Milk & Serial (2024) from the mind of Curry Barker. Dustin eagerly embraces the film, drawing thematic parallels to some of his favorites in the subgenre. Jason offers a …

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Digital Marketing Lessons from Disruptive Insurance Companies 22:37

3M ago22:37

22:37

Let’s be honest — it’s much easier to market a fun, trendy business.D2C subscription service for BBQ charcoal? I could do that in my sleep.But only the world’s best marketers can sell something that people know they need, but they don’t really want to buy it, like insurance.So today, I’m going to be teaching you some brilliant marketing lessons fro…

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Listen To This Before Hiring a Marketing Agency 19:52

3M ago19:52

19:52

I've seen from personal experience that the right marketing can absolutely transform a business and produce growth that completely changes lives. And agencies are one way to deliver that marketing. But there are also alternatives. Today we're going to talk about three main things: How to know whether or not you should choose a marketing agency, fre…

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Why You Shouldn't Be Afraid of AI PPC Tools (Dojo #34) 39:26

3M ago39:26

39:26

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: OpenAI’s new model o1 is released Key PPC Takeaways from The Meta Summit 363% Increase In Google Ads Leads using AI Assets Timestamps 00:00 — Intro 00:31 — OpenAI’s new model o1 is released 11:00 — Key PPC Takeaways from The Meta Summ…

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What Happened to Google's Search Generative Experience? (SGE) 5:09

4M ago5:09

5:09

In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have conversations with the search results all powered by generative AI. Well, here we are more than a year later.What…

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LISTEN UP - Best of August 2024 [Chats w/ COLD HARD STEEL & RETAIN] 5:11:15

4M ago5:11:15

5:11:15

Brat Summer is over, and we are into Hardcore Fall. Got carried away and unintentionally did our longest Listen Up recording to date. Whoops. This episode we're listening to... COLD HARD STEEL (Birmingham, AL) CONTRABAND (Rochester, NY) DESTINED TO BURN (Toronto, ON) DIMENSION SIX (Virginia) FRACTURA (Spain) FUNERAL MESS (Tbilisi, Georgia) GEL (New…

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Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33) 54:36

4M ago54:36

54:36

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about: More hints from Google about what it wants to re…

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Episode 095: Of Unknown Origin (1983) 1:07:50

4M ago1:07:50

1:07:50

In this episode, our interests clash as Jason subjects Dustin to a film from one of his least favorite horror subgenres: Natural Horror. So join us for a thrilling tale of man versus rat as we check out George P. Cosmatos' Of Unknown Origin from 1983. Jason celebrates the varying techniques used to realize the furry invader on screen. Dustin recoun…

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How To Create the Perfect Marketing Strategy for 2025 22:48

4M ago22:48

22:48

Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. There’s 4 steps in this process, and we’r…

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How Many Outbound Links is TOO Many? (And What Google Really Thinks) 32:11

4M ago32:11

32:11

In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Timestamps 00:00 — Intro 00:55 — Perplexity AI plans to start running ads! 16:34 — How many outbound links should you be includi…

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534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry 21:00

4M ago21:00

21:00

We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% - helping them open 5 new locations. How? Through the power of digital marketing. Using a solid website, landing pages and PPC to be exact. There are lessons here for any business: Understanding your target audience Not being afraid to choose a…

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AI Overviews Are Here To Stay. Buckle Up (Dojo #31) 37:26

4M ago37:26

37:26

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates with Emily in Paris Timestamps 00:00 - Intro 00:23 - What you need to do as Google AI Overviews continue to roll out and change 23:23 - Google Lens colla…

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Episode 094: Nekromantik (1988) 1:16:19

4M ago1:16:19

1:16:19

In this episode, a listener suggestion leads us to tackle another legend of the Extreme Horror subgenre. So steel yourself and join us as we check out Jorg Buttgereit's Nekromantik from 1988. As we do for many of these episodes, fair warning that the film being discussed has some pretty heavy topics and themes including violence to animals. As we a…

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Google Is Artificially Inflating Your PPC Costs 25:42

4M ago25:42

25:42

A recent report has revealed Google's manipulative tactics for squeezing more money out of PPC advertisers. We've long suspected it, but now we have concrete evidence. It's time to ditch the illusion of partnership and recognise Google for what they are: a competitor vying for your marketing budget. Watch the video instead: https://exposure.ninja/i…

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NEW Google Algorithm Update + AI Overviews Hits the UK 44:43

4M ago44:43

44:43

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your w…

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Listen to This Podcast If Your Website Converts at Less than 2% 29:37

5M ago29:37

29:37

Over the last 10 years, the team at Exposure Ninja has analysed over 35,000 websites. Meaning, we understand the main reasons why websites struggle to convert at more than 2%. If you want to go above and beyond this 2% then today’s podcast is for you. Watch the video instead: https://exposure.ninja/two-percent Get the show notes: ⁠⁠https://exposure…

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End of Days for Google's Search Dominance? | Ft. Sam Hollis 50:40

5M ago50:40

50:40

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.This week we’re joined by Sam Hollis, Content Producer at Agency Hackers and we talk about: Polly Pocket’s ‘90s-era compact is now life-sized A really bad week for Google Marketing lessons from Disney’s D23 event Timestamps 00:00 – Intro 04:52 – Story 1 – Polly Pocke…

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