From Alloy.ai, Shelf Life gives leaders across the consumer goods industry a forum their expertise on the urgent topics facing companies today. Their insights will help you drive growth across your retail and ecommerce business, and grow your career — whether you're in Sales, Supply Chain, Marketing or Finance. Learn more at Alloy.ai/podcast
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Just two guys who quit their jobs to start a coffee roaster and instead ended up in the world of CPG (consumer packaged goods) trying to figure out the world of supermarkets.
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Why Data Normalization Costs Consumer Brands Millions in Sales
48:33
48:33
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48:33
In this episode, we dive deep into the complexities of data management within the consumer goods industry, focusing on how brands can achieve a comprehensive view of their business by connecting data across a multitude of retail, e-commerce, and supply chain partners. Hosted by Abby Carruthers, Product Manager at Alloy.ai, the discussion features i…
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Summer 2024: State of Retail and Consumer Demand
15:54
15:54
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15:54
Consumers are behaving weirdly. Retailers are responding. In this special bonus episode, our hosts, Joel Beal and Logan Ensign, dive deep into the latest earnings reports and economic trends. Joel, a recovering economist, brings his expertise to decode the complex relationship between consumer spending, inflation, and market reactions. Discover why…
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The Key to Retailer-Supplier Collaboration with Peter Smith
41:15
41:15
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41:15
What if all companies worked toward creating a transparent, efficient, and ethical supply chain landscape? In this episode, we welcome Peter Smith, a seasoned executive with a rich background working for major companies such as Carters, Party City, and VF Corporation. Joined by our hosts Logan Ensign and Joel Beal, we're diving deep into the evolvi…
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Easy Ways to Use POS Data to Sell More and Avoid Inventory Problems with Alloy.ai's Manfred Reiche
31:58
31:58
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31:58
What comes to mind when you hear the words ‘sales data’? Alloy.ai’s resident expert on all things related to retail data, Manfred Reiche, says there’s a whole realm of information you’re likely missing out on when it comes to the sales data bucket. In this episode, we delve into the intricacies of point-of-sale data and its transformative impact on…
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The Potential & Pitfalls of AI in the Consumer Goods Industry with Lasse Holmstedt
25:46
25:46
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25:46
AI in supply chains isn't just about crunching data—it's about creating bridges between complex info and everyday decision-making. In this episode, Lasse Holmstedt, VP of Engineering at Alloy.ai, joins us to discuss the dynamic role of generative AI and large language models within the consumer goods sector. Throughout the conversation, we delve no…
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The Mindset and Tactics that Drive Growth for Consumer Brand Startups with Ember's Zach Horton
34:46
34:46
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34:46
In this episode, we’re joined by Zach Horton, Senior Director of Logistics and Supply & Demand Planning at Ember Technologies, Inc. From handling Ember's exponential growth to integrating cutting-edge technology into the heart of their supply chain, Zach shares invaluable insights on the role of AI, the essence of culture, and the art of innovative…
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Why timing can make or break your brand's Easter sales
16:13
16:13
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16:13
Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss: How narrow buying windows impact consumer brands replenishment efforts…
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How to Grow Your Sales at Walmart with Bill Sinacore, VP of National Accounts at PlayMonster
22:44
22:44
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22:44
Unlock the secrets landing and growing coveted shelf space at Walmart. Bill Sinacore, VP of National Accounts at PlayMonster joins Shelf Life to share advice gleaned over his 30+ year career at industrys giants like LEGO and LeapFrog. In this episode you'll learn: What Walmart buyers really care about Tactics to get your product on the shelf and to…
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The State of Ecommerce Going into 2024 with Matt Bergum, Country Business Director for Canada at Bosch
28:01
28:01
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28:01
We sat down with Matt Bergum, the Country Business Director for Canada at Bosch Power Tools, to dive into the state of ecommerce in 2024. We shed light on the distinctions between ecommerce and brick-and-mortar product launches, the balancing act that comes with a hybrid retail approach, the complex task of managing expansive product portfolios acr…
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What Black Friday Sales Say About Consumer Spending This Holiday Season with Joel Beal, CEO of Alloy.ai
11:12
11:12
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11:12
This week's special bonus episode dives into the into Black Friday, consumer spending, and the state of the economy. Our guest, Joel Beal, CEO of Alloy.ai and economist, provides a unique perspective on the early numbers and what they mean for the larger economy. We delve into: The preliminary numbers that are emerging post-Black Friday, attempting…
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Using Data to Drive Sales, Supply Chain and Product Decisions with USAOpoly's Eric Richardson
41:40
41:40
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41:40
In this episode we get in-depth on the topic of data-driven decision making with Eric Richardson, Manager of Forecasting and Data Analytics at leading board game company USAopoly. As a data expert, Eric shares how consumer brands can harness data without extensive resources, how to bring and present data to retail buyers to influence replenishment …
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Modernizing Your Supply Chain is Faster and Less Expensive Than You Thought with Professor David Simchi-Levi from MIT
44:46
44:46
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44:46
We sit down with world-renowned supply chain guru, Professor David Simchi-Levi. This MIT professor and head of the MIT Data Science Lab, shares his insights on supply chain digitization and delivering on the promise of increased forecast accuracy while reducing risks. It's a transformative discussion on how you, with a moderate financial investment…
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Navigating Trends, Retail Partnerships and New Product Launches with Vitaliy Simonian, VP of Finance at Dr. Dennis Gross Skincare
28:41
28:41
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28:41
Peek behind the curtain of one of the beauty industry's most successful companies. Vitaly Simonian, the Vice President of Finance at Dr Dennis Gross Skincare, takes us on a journey through a business that's quadrupled in size and expanded into 16 markets. We talk about : Navigating shifting consumer trends The role education plays in marketing How …
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A Deep Dive into the Evolving Consumer Goods Industry with John Buckley from SAP
23:47
23:47
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23:47
How has the consumer goods industry changed over the last 30 years? Why are we dealing struggling with the same obstacles that have challenged us for decades. In the first episode of Shelf Life, our guest, John Buckley, Consumer Products Industry Advisor at SAP, uses his deep expertise and consumer products experience to answer some of these questi…
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From Idea To First Steps, How Superlost Coffee Came To Life!
30:09
30:09
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30:09
Craig Deahl and David Roa worked in advertising out of One World Trade. A passion for coffee and an idea led the two of them down a rabbit hole which ended up with the two of them starting a coffee business. With 0 experience in coffee let alone any food company period, they faced an uphill battle, but one that could be taken on by learning and exp…
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