सर्वश्रेष्ठ Call To Action पॉडकास्टस (2024)

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138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention. 44:20

8d ago44:20

44:20

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide…

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137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad. 1:12:26

22d ago1:12:26

1:12:26

This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon. Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressi…

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136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry. 1:22:43

1M ago1:22:43

1:22:43

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite ep…

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135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute. 1:03:24

2M ago1:03:24

1:03:24

This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first…

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The Power Grab | CONTROLIGARCHS #4 w/ Seamus Bruner | ACAS#68 47:31

2M ago47:31

47:31

This podcast episode is called "The Power Grab": The title of the fourth chapter of Mr. Bruner's book, CONTROLIGARCHS. The attemps by billionaires ––such as Bill Gates, J.P. Morgan, the Rockefellers and Elon Musk–– to dominate our lives using deceptive and manipulative tactics is greater now than in recorded history. Vice President of Government Ac…

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134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1 56:28

2M ago56:28

56:28

This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads o…

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The Great Reset: Exposed | CONTROLIGARCHS Pt. 3 w/ Seamus Bruner | ACAS#67 1:06:04

3M ago1:06:04

1:06:04

What is the "Great Reset" and its connection with lockdowns? Who really is Klaus Schwab, the World Economic Forum (WEF), founder? The concept known as The Great Reset may have had beta tests performed during the covid-19 quarantines. The Vice President of Government Accountability Institute, and author of the new book, CONTROLIGARCHS, Seamus Bruner…

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133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better. 58:15

3M ago58:15

58:15

Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton. In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years,…

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The Bill Gates of Hell | CONTROLIGARCHS - Pt. 2 w/ Seamus Bruner 1:12:01

3M ago1:12:01

1:12:01

Vice President of Government Accountability Institute (GAI), and Author of the new book, Controligarchs, Seamus Bruner, fills in all the answers to the mysterious questions regarding Bill Gates. What is Gates' agenda? Who was he before we knew about him? What are his current and future secret projects? Listen in, as we dig in, to Chapter 2 of Contr…

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Od self-care’u do collective care’u – zaangażowana praktyka jogi 41:57

3M ago41:57

41:57

Wielu z nas praktykuje jogę, ale niewiele z niej rozumiemy. Skupiając się tylko na fizyczności, często ignorujemy bogatą tradycję i filozofię, która jest nieodłączną częścią zaangażowanej praktyki. O holistycznym podejściu do jogi rozmawiam z Justyną Traczyk (@practicewithjustyna), założycielką szkoły Meru Shala na warszawskim Żoliborzu i współtwór…

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132: Feel better about marketing™ with Call to Action® [TRAILER] 1:24

3M ago1:24

1:24

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term…

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131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations. 1:15:45

3M ago1:15:45

1:15:45

This year marks 5 years since our maiden episode with Richard Shotton in February 2019. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, bu…

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Cena komfortocenu 59:44

4M ago59:44

59:44

Czy jesteśmy uzależnieni od komfortu? Czy to, jak zorganizowaliśmy sobie świat, sprawiło, że staliśmy się mniej odporni na przeciwności? Jaką cenę jesteśmy w stanie zapłacić, żeby zawsze było miło, ciepło i przytulnie? O zarządzaniu chaosem w późnym kapitalizmie rozmawiam z Andrzejem Tucholskim, psychologiem biznesu i twórcą koncepcji wysokosprawcz…

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130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade. 51:37

4M ago51:37

51:37

This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putt…

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Babie Góry. O kobietach, które niczego nie zdobyły 49:22

4M ago49:22

49:22

Czy kobiety inaczej doświadczają natury? Czy faktycznie mamy gorszą orientację w terenie, czy może to wyuczona bezradność? W kontrze do męskiej opowieści o zdobywaniu, pokonywaniu i podporządkowaniu sobie natury, powstał Cosy Outdoor Festival – pierwszy w Polsce festiwal kobiecego outdooru. Joanna Długowska, jego pomysłodawczyni, zawodowo związana …

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Controligarchs: Pt. 1) EXPOSING The Controligarchs! Who are they? 58:37

4M ago58:37

58:37

Seamus Bruner, the Director of Research at Government Accountability Institute, and author of the new investigative book, Controligarchs: Exposing the Billionaire Class, Their Secret Deals, and the Globalist Plot to Dominate Your Life, gives us a heavy peek into their transhumanism agenda. Elon Musk, Bill Gates, Mark Zuckerberg, Klaus Schwab, Jeff …

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129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School 58:24

4M ago58:24

58:24

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrom…

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O czym szepczą wiedźmy 34:05

5M ago34:05

34:05

Czy współczesne feministki to duchowe wnuczki czarownic? W jaki sposób kobiety są dzisiaj uciszane i dyscyplinowane? Jakie strategie oporu możemy przejąć od naszych prababek? Temat magii, który Zofia Krawiec – krytyczka sztuki i badaczka patriarchatu – porusza w swojej ostatniej książce „Szepczące w ciemnościach” jest pretekstem do wielowątkowej op…

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The Bio-Digital Convergence EXPOSED | James Scott MacKillop || ACAS#64 59:53

5M ago59:53

59:53

Investigative Researcher, James Scott MacKillop, joins me as we investigate the global cyborg program known as 'The Bio-Digital Convergence', according to their own documents. Who are the key players and agencies? Save yourself from their manipulation by learning some clues provided in this discussion. > Links to two documents referenced in this In…

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128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks 49:18

5M ago49:18

49:18

This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests th…

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Dwie „Zet-Ki” o spokojnej młodości 37:59

5M ago37:59

37:59

Czego możemy nauczyć się od pokolenia zmiany? Obciążeni wszechobecnymi kryzysami młodzi ludzie poszukują spowolnienia i spokoju. Czy wizje świata i potrzeby starszych i młodszych tak bardzo się od siebie różnią? A może ten podział pokoleniowy narzucił nam marketing? O przyszłości debatują dwie dziewczyny o tych samych inicjałach – Zuzia Krzątała, p…

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127: The current state of creativity in advertising with Alex Jenkins, Contagious 54:14

5M ago54:14

54:14

This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins. As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one…

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Którędy po sprawczość – od bezradności do nadziei 52:04

5M ago52:04

52:04

Bezradność to nie jest złe uczucie. Prowokuje do tego, by zastanowić się, co zrobić. To skonfrontowanie się z własną bezradnością, zamiast zakrzykiwania jej, czy podejmowania pozorowanych działań, refleksja nad tym, co ja mogę zrobić, żeby to mnie przestało dławić, żebym poczuła, że moja aktywność ma sens. Moimi gośćmi są koledzy z boiska, radia, t…

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126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin 1:08:45

6M ago1:08:45

1:08:45

This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara’s been on the frontline of the applied B.S. revolution for over a decade. More recently she’s turned ‘psychedelic evangelist’, lobbying to change the UK's approach to…

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Sylwia Gregorczyk-Abram o praworządności 33:09

6M ago33:09

33:09

Czy 16 października obudziłyśmy się w wolnej Polsce? Sylwia Gregorczyk-Abram – adwokatka, obrończyni praw człowieka i współzałożycielka inicjatywy Wolne Sądy – mówi wprost, że to społeczeństwo obywatelskie wygrało te wybory. Nasza rola się tutaj nie kończy. Jak naprawić szkody wyrządzone demokracji przez ostatnie osiem lat i zapobiec sytuacji, w kt…

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Pranking a Fake Apple Support Scammer | ACTA#63 8:28

6M ago8:28

8:28

Received a voicemail message from a fake Apple Support Technician trying to bait me into their scam. I call him back and turn the table by pranking him with my 'Arrogant American Man' voice. NOTE: Actual call. No script. Scammer was completely unaware of the prank. This was intended to slow down the scammer, and as a way for listeners to catch a co…

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125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand 1:08:52

6M ago1:08:52

1:08:52

This week we led Lucky Saint’s Head of Brand, Emily Laws, not into temptation but into Call To Action's recording studio. With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK’s Number 1 Dedicated Alcohol-Free Beer. We get in a round of …

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Na tropie Hydrozagadki z Janem Mencwelem 41:12

6M ago41:12

41:12

Ujarzmianie dzikiej natury to nasza narodowa obsesja. Regulowanie rzek, wycinanie lasów, zatruwanie jezior, osuszanie bagien to próby zaprowadzenia porządku, dążenie do dominacji. Zmiany klimatu postępują, ale znikanie wody nie jest naturalnym zjawiskiem, tylko konsekwencją szkodliwej działalności człowieka. O tym, kto stoi za kryzysem wodnym w Pol…

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124: Mind Your Business: Startle [Episode 3 of 3] 32:20

7M ago32:20

32:20

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…

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124: Mind Your Business: Startle [Episode 2 of 3] 30:38

7M ago30:38

30:38

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…

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124: Mind Your Business: Startle [Episode 1 of 3] 32:17

7M ago32:17

32:17

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…

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123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill 56:46

7M ago56:46

56:46

This week we travelled home and away to catch Tourism Australia’s Chief Marketing Officer, Susan Coghill. Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie. And we were lucky, lucky, lucky enough to talk to her on a ton of top…

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122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls 1:43:11

7M ago1:43:11

1:43:11

This week, we followed the HERDmeister to find and catch behavioural science buff, Mark Earls. Dubbed by DO Lectures as “Britain’s answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer. We shoot the breeze on the intimidatingly smart Paul Feldwick, being public enemy no. 1 in th…

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121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold 48:07

8M ago48:07

48:07

This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold. A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return …

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Czy bycie offline to nowy luksus? - Beauty Roast & Toast 1:01:53

8M ago1:01:53

1:01:53

Fantazję o tym, by „rzucić wszystko i wyjechać w Bieszczady” w 2023 roku odczytujemy dosłownie: jako marzenie o znalezieniu się w miejscu bez zasięgu i internetu. Czy bycie całkowicie offline, gdy większość naszych życiowych potrzeb (w tym tworzenie związków na całe życie) realizujemy z poziomu aplikacji w telefonie, stało się nowym luksusem? Czy e…

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120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson 1:02:18

8M ago1:02:18

1:02:18

This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson. A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better…

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119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny 41:40

9M ago41:40

41:40

This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land’s how-to guide, Junior, to teach them to fly. Long overdue, it’s Thomas Kemeny. Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs it with proper, practical advice on navigating hallwa…

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118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray 1:01:13

9M ago1:01:13

1:01:13

This week, we cast a spell of double double toil and trouble and caught the pair from Burst Your Bubble; it’s Andrew Tenzer and Ian Murray. The duo behind a treasure trove of award-winning research on the culture of marketing, Andrew and Ian have recently launched a radical new consultancy powered by the art and science of perspective-taking. There…

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117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers 55:16

10M ago55:16

55:16

This week, we opened spoof copywriting dojo Cobra K-AI to sweep the leg of the scammer-scammer, Dave Harland. Copywriter and messabouter with massive fingers. Dave helps businesses and brands speak to people with more personality, via the medium of the alphabet. His favourite part of it all is “getting paid to be silly”. Tune in for an exclusive on…

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Jak trwoga to do sióstr 1:04:17

10M ago1:04:17

1:04:17

O siostrzeniu się, radykalnej trosce i wzajemnym wsparciu niespokrewnionych ze sobą kobiet rozmawiam z drą Sandrą Frydrysiak i Martą Majchrzak, autorkami raportu „Siostrzeństwo – od idei do praktyki”. Tożsame z solidarnością i sojusznictwem, siostrzeństwo oparte na trosce pozwala nam zrzeszać się z osobami, które różnią się od nas. A co robi nam ro…

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Pt.3] Ethics Review | Biological research and self-driving labs in deep space supported by artificial intelligence 42:08

10M ago42:08

42:08

Lifelong best friend and Investigator, "Breem", joins me on part three of our Ethics Review of the offically released Machine Intelligence project document: Biological research and self-driving labs in deep space supported by artificial intelligenceद्वारा A Call to Actions

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116: How you can create more effective work with Rosie & Faris Yakob 1:14:12

10M ago1:14:12

1:14:12

Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob. Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of t…

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Z ulicy do urny, dziewczyny do polityki! 51:15

10M ago51:15

51:15

Dlaczego tak wiele kobiet deklaruje, że nie weźmie udziału w nadchodzących wyborach? Jak to możliwe, że w kraju, w którym obowiązuje opresyjne prawo, skazujące kobiety na tortury, a nawet śmierć, kobiety dobrowolnie rezygnują z możliwości, by to prawo zmienić? Gdzie jest gniew, który wylał się na ulice jesienią 2020 roku, gdy zakazano w Polsce abor…

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Episode 64: Finding Your Groove in Business with Sarah from Generation UCAN 39:08

10M ago39:08

39:08

On this episode we talk with Sarah about her experience running both a branding and ecommerce business on multiple locations around the globe, internationally.Gain insight on the experience of pursuing a startup, growing a team and being open to new ventures & possibilities in life. Your Call To Action is sponsored by KeepSpace, a 3PL devoted to fu…

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115: Why you SHOULD be a pain in the aris (with compassion) with Charity and Business Leader, Chris Paouros 1:05:04

11M ago1:05:04

1:05:04

We had to drag Giles away from Chick King to catch Spurs royalty and exceptionally talented business brain Chris Paouros this week. Broadcasting from the bench to the boardroom, Chris spends her time solving hugely complex, often highly emotive problems that are rooted in everything from corporations to communities. She talks to us on her first job…

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Vera - prawdziwa Ania Kuczyńska 33:34

11M ago33:34

33:34

Kolekcje Ani Kuczyńskiej opowiadają historie, a jej ubrania niosą energię. Poczułam ją rok temu kiedy Ania zaprosiła mnie do współpracy przy projekcie Vera, który po włosku oznacza „prawda". Projektowanie w duchu zrównoważonym to jej sposób na życie, a nie model biznesowy. Wolna od narzuconej sezonowości i pogoni za trendami marka Ani Kuczyńskiej p…

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114: "Why aren't ad agencies advertising themselves?" with Copywriter & Creative Director, David Moore 56:37

11M ago56:37

56:37

This week we’re leading the frontline charge against agencies not advertising themselves by catching and conscribing long-serving ad man, David Moore. A creative director and copywriter living in the land of beef and corn, he’s written ads for dog wormers, mainframe computer channel extenders, and $1000 dollar steaks. He even named the tallest, fas…

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„Dajcie żyć!” - protest OzN i ich opiekunek_ów 44:45

11M ago44:45

44:45

“Czy mam Cię wychowywać na więźnia, przygotować na śmierć społeczną, która Cię czeka w instytucjach zamknięcia?” pyta mama swojego syna z niepełnosprawnością intelektualną na symbolicznym pogrzebie odrzuconej ustawy o asystencji osobistej. O widoczności i podmiotowości osób z niepełnosprawnością (OzN), największej mniejszości na świecie, rozmawiam …

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113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu 57:36

11M ago57:36

57:36

Wi-re-du doo doo push pineapple shake the tree as we catch the messaging expert helping brands sing with a hula melody. This week, it’s Diane Wiredu (doo doo*). Founder of Lion Words, Diane is laser focused on customer research and brand strategy. She’s a top writer getting SaaS and B2B companies to simplify their message, attract more perfect-fit …

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Jak nie robić fundraisingu i zebrać 25 milionów 55:20

12M ago55:20

55:20

O kulisach zrzutki na supernowoczesnego drona Bayraktar rozmawiam ze Sławomirem Sierakowskim, publicystą i założycielem „Krytyki Politycznej”. – Pomocą humanitarną nie powstrzymamy agresora – mówi mój rozmówca, dla którego prawdziwy pacyfizm oznacza próbę zakończenia wojny. Masowa mobilizacja ma krótki termin ważności, ale zrzutka zjednoczyła Polak…

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