Brian Pasch covers online marketing topics that can help automotive dealership managers and owners maximize their sales and marketing investments.
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Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market.द्वारा Brian Pasch
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1
fullthrottle.ai Powers Advanced Marketing Automation With Their Patented Identity Framework
31:31
31:31
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बाद में चलाएं
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पसंद
पसंद
31:31
Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes.द्वारा Brian Pasch
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1
Dealers Partner with Foureyes to Improve Their Sales Processes
33:25
33:25
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बाद में चलाएं
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पसंद
पसंद
33:25
Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers.द्वारा Brian Pasch
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1
Penny Perfect Payments Everywhere: Build Trust and Increase Engagement
23:44
23:44
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बाद में चलाएं
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पसंद
पसंद
23:44
Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit.द्वारा Brian Pasch
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1
Speed Layer from Auto Genius increases website conversions by 30%
44:27
44:27
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बाद में चलाएं
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पसंद
पसंद
44:27
Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.द्वारा Brian Pasch
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1
Fullpath Unlocks The Full Potential Of Dealership First Party Data with Their Open Ecosystem
40:13
40:13
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बाद में चलाएं
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पसंद
पसंद
40:13
Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activationद्वारा Brian Pasch
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1
Audience Management Starts With Transparency which Yields Greater Performance and ROI
30:05
30:05
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बाद में चलाएं
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पसंद
पसंद
30:05
Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?द्वारा Brian Pasch
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1
Orbee Leads The Way: Greater Interoperability Improves Dealership Marketing and Customer Experience
41:23
41:23
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बाद में चलाएं
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पसंद
पसंद
41:23
द्वारा Brian Pasch
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1
AIM is DriveCentric’s Latest Product Innovation: Learn How AI Fills Gaps in Retention Marketing
35:31
35:31
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बाद में चलाएं
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पसंद
35:31
Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).द्वारा Brian Pasch
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1
CarNow and Kia Deliver the Future Architecture of Modern Retailing
27:43
27:43
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बाद में चलाएं
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पसंद
पसंद
27:43
Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.द्वारा Brian Pasch
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Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.द्वारा Brian Pasch
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1
Understanding The Benefits of a Connected Retail Platform
37:46
37:46
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बाद में चलाएं
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पसंद
पसंद
37:46
Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).द्वारा Brian Pasch
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1
2024 Will be The Year of Audiences
27:29
27:29
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बाद में चलाएं
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पसंद
पसंद
27:29
Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.द्वारा Brian Pasch
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1
Urban Science Leverages AI to Deliver New Products for Franchise Dealers
31:48
31:48
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बाद में चलाएं
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पसंद
पसंद
31:48
Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place.द्वारा Brian Pasch
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1
Reynolds Retail Management System Powers Modern Retailing
25:22
25:22
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बाद में चलाएं
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पसंद
पसंद
25:22
Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)द्वारा Brian Pasch
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1
Learn The Perfect Recipe For Lead Management Using AI and DR tools
35:41
35:41
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बाद में चलाएं
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पसंद
पसंद
35:41
Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.द्वारा Brian Pasch
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1
Outsell Delivers The Sales and Retention Results That Dealers Have Been Waiting For
36:44
36:44
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बाद में चलाएं
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पसंद
पसंद
36:44
Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.द्वारा Brian Pasch
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1
Effective Marketing Still Depends on Creativity and Great Account Management
27:08
27:08
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बाद में चलाएं
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पसंद
पसंद
27:08
Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.द्वारा Brian Pasch
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1
Equifax is the Perfect Partner For Dealers and Agencies Who Want to Leverage Their First Party Data
36:19
36:19
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बाद में चलाएं
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पसंद
पसंद
36:19
Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.द्वारा Brian Pasch
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1
Client Command Gives Dealers Insights Into All Shoppers In Their Local Market
31:59
31:59
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बाद में चलाएं
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पसंद
पसंद
31:59
Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.द्वारा Brian Pasch
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1
Trusted Call Solutions Will Redefine BDC Performance Metrics
35:24
35:24
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बाद में चलाएं
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पसंद
पसंद
35:24
Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).द्वारा Brian
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1
Podium AI BDC Platform Will Change How Dealers Respond To Website Shoppers
29:15
29:15
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बाद में चलाएं
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पसंद
पसंद
29:15
Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.द्वारा Brian Pasch
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1
Dealers Can Increase Engagement Rates By Rethinking Their Video Strategy
31:11
31:11
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बाद में चलाएं
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पसंद
पसंद
31:11
Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.द्वारा Brian Pasch
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1
Fullpath Makes First-Party Data Management and Activation Easy
32:09
32:09
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बाद में चलाएं
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पसंद
पसंद
32:09
Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.द्वारा Brian Pasch
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1
Accelerate Used Car Aqusition From Consumers using AXLE
37:31
37:31
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बाद में चलाएं
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पसंद
पसंद
37:31
AXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.द्वारा Brian Pasch
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1
New Tools For Building Trust and Transparency For Used Car Sales
25:15
25:15
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बाद में चलाएं
सूचियाँ
पसंद
पसंद
25:15
Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyersद्वारा Brian Pasch
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1
2024 Media Buying Strategies For Car Dealers
40:57
40:57
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बाद में चलाएं
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पसंद
पसंद
40:57
Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital ageद्वारा Brian Pasch
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1
Elevate Your Customer Experience with a Data Driven Phone Strategy
26:59
26:59
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बाद में चलाएं
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पसंद
पसंद
26:59
द्वारा Brian Pasch
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1
CarNow is Fully Charged To Meet The Needs of Dealers
33:49
33:49
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बाद में चलाएं
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पसंद
पसंद
33:49
Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenueद्वारा Brian Pasch
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1
Consumers Need Accurate Online Payments to Transact
28:50
28:50
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बाद में चलाएं
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पसंद
पसंद
28:50
Join me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make …
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1
fullthrottle.ai Makes First Party Data Management and Activation a Breeze
32:53
32:53
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बाद में चलाएं
सूचियाँ
पसंद
पसंद
32:53
Join me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.द्वारा Brian Pasch
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1
Digital Deal Transforms Shoppers into Buyers Increasing ROAS
26:17
26:17
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बाद में चलाएं
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पसंद
पसंद
26:17
Join me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com.द्वारा Brian Pasch
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1
AI Will Fill the Gaps in Dealership Sales and Service Processes
31:49
31:49
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बाद में चलाएं
सूचियाँ
पसंद
पसंद
31:49
Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness.…
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1
Re-Prioritize: Technical SEO Must Come Before Content Investments
25:38
25:38
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बाद में चलाएं
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पसंद
25:38
Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see.द्वारा Brian Pasch
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1
Connected Retail Platforms Deliver A Better Customer Experience for Dealer Groups
26:02
26:02
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बाद में चलाएं
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पसंद
पसंद
26:02
Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this!द्वारा Brian Pasch
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1
Transforming Call Data into Actionable Insights Which Generates New Revenue Streams
29:33
29:33
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बाद में चलाएं
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पसंद
पसंद
29:33
Join me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platfo…
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1
TransUnion Is Powering CDPs To Create Bespoke Customer Experiences
35:18
35:18
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बाद में चलाएं
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पसंद
पसंद
35:18
Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve o…
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1
What Does a Modern Retailing Experience Look Like?
39:52
39:52
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बाद में चलाएं
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पसंद
पसंद
39:52
Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues. Additional information can be foudn at: https://www2.cdkglo…
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1
Turning Data into Dollars: Business Intelligence Tools Deliver New Revenue Streams
27:08
27:08
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बाद में चलाएं
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पसंद
पसंद
27:08
Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party dat…
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1
Fullpath Expands Their Technology To Create Better Customer Experiences
29:13
29:13
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बाद में चलाएं
सूचियाँ
पसंद
पसंद
29:13
Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?…
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Join me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright!द्वारा Brian Pasch
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1
SalesAlert is the secret weapon of Efficient Dealership Sales Processes.
35:05
35:05
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बाद में चलाएं
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पसंद
पसंद
35:05
Join me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process.…
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1
Dealers Should Lead With a Credit First Sales Strategy
31:46
31:46
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बाद में चलाएं
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पसंद
पसंद
31:46
Join me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.द्वारा Brian Pasch
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1
Offerlogix Partnerships Expand Touchpoints To Deliver The Ultimate Customer Experience
28:35
28:35
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बाद में चलाएं
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पसंद
पसंद
28:35
Join me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth.…
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1
Axle Delivers a Turn Key Car Buying Center Experience Which Dealers Love
21:36
21:36
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बाद में चलाएं
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पसंद
पसंद
21:36
Join me and Derek White, Founder and CEO of E-Drive Automotive as we discuss his new consumer buying center platform called AXLE. Dealers who want to increase consumer direct trades and generate new revenue streams for their dealership should listen into this conversation. AXLE's stellar conversion rates are adding a steady stream of profitable use…
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1
AI Comes to Age in Automotive Retail
28:58
28:58
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बाद में चलाएं
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पसंद
पसंद
28:58
Join me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day. With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselli…
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1
Experian is the Perfect Partner for First Party Data Management
34:20
34:20
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बाद में चलाएं
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पसंद
34:20
Join me and Erik Hjermstad, VP of Product Management at Experian as we discuss their support for automotive retail with advanced data and marketing services. As CDPs accelerate in automotive retail, selecting the best data partners will be critical. Tune in to and learn about the latest offerings from Experian.…
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1
Where Should Automotive Dealer Groups Start With a CDP Project?
41:36
41:36
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बाद में चलाएं
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पसंद
41:36
Join me and Atul Patel, Co-Founder and CEO of Orbee, as we give dealers some pratical advice on how to get started on a CDP project for their dealer group. Dealers need to define the initial use cases for the CDP and then include all the key decision makers in the organization to make sure the project launches smoothly. Join the conversation today.…
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1
Meet the Automotive Industry's Creative First Agency.
36:34
36:34
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बाद में चलाएं
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पसंद
36:34
Join me, Jason Ibarra, and Jim Knutt from Tropic Survival Advertising and Comet Ads as we discuss their unique positioning as a creative first agency for auto dealers. With some much templated ad campaigns, our conversation was a breath of fresh air. Dealers ramping up their competitve strategies for 2023 must listen in.…
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1
TotalCX Has A Clear Vision To Help Dealers Deliver An Outstanding Customer Experience.
23:58
23:58
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बाद में चलाएं
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पसंद
23:58
Join me and Gary Graves, Co-Founder and CEO of TotalCX as we discuss their new platform that seeks to completely transform the way dealers collect and summarize all consumer touchpoints to create an oustanding customer experience. I love what Gary and his team are doing so you won't want to miss this discussion.…
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