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Tools of the Podcast Trade

J. Rosemarie Francis

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Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and the strategies which sometimes hold them back from owning their genius.On Tools of the Podcast Trade, I discuss the tools and strategies we use in podcasting. Some episodes are interviews with industry experts and tool creators.
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Every second Tuesday on 95bFM Drive with Jonny and Big Hungry, an engineer from Roundhead Studios brings in a piece of sound making equipment from their studio to show off the vibe and history. Broadcast fortnightly from Auckland, only on 95bFM.
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Send us a text In this insightful conversation, multimedia artist Michaell Magrutsche, explores the deep connection between creativity, self-expression, and podcasting. Michaell shares his journey as a neurodiverse artist who found refuge in creativity, explaining that art is more about the process than the final product. For podcasters, this means…
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Send us a text Aspiring podcaster tend to focus on microphones and platforms and other podcasting tools when they desire to have a successful show. Bu in this episode, I talk about what I believe are the three most important tools that podcasters need in their toolbox: mindset, mission statement, and mentorship Takeaways Mindset is a crucial tool f…
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Send us a text Takeaways Discover how you can use AI to create a podcast from start to finish AI can enhance podcasting by saving time and effort through tasks such as transcription, summarization, and script generation. AI can be used to voice podcasts, allowing for the creation of video podcasts. While AI can assist in podcast production, it cann…
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Send us a text Takeaways Balancing motherhood, business, and personal goals requires prioritization and being mindful of emotions. Many podcasters quit because they don't see the value or lack the time and resources to sustain their podcasts. To succeed in podcasting, you must have a clear vision, take action, and surround yourself with the right p…
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Send us a text Takeaways Balancing family life and work life as an entrepreneur requires conscious decision-making and finding effective solutions. Automating tasks and hiring a VA can help save time and reduce stress. A clear mission statement for your podcast helps you effectively serve your target audience. Editing your episodes improves the qua…
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Send us a text In this episode, I talk with Robert Indries about the importance of community, mentorship, and systems for podcasters. Robert is a serial entrepreneur and author of Unshackled: The 7 Levels of Business Excellence. He shares his background in business and his expertise in building multiple companies. He emphasizes the value of mentors…
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Send us a text Chapters 00:00 Introduction and Overview 02:14 It's Just A Microphone 03:37 The Importance of Consistency 05:29 Becoming an Expert through Podcasting 07:24 The Value of Interviewing Guests 08:50 The Supportive Podcasting Community 10:17 No Competition in Podcasting 12:14 Meeting Interesting People Through Podcasting 13:43 Dealing wit…
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Send us a text Does designing the life you want feel like a pipe dream to you? Today's guest, Dr. Bo Bennett shares how it's possible to design the life you want no matter what that looks like. His surprising journey as an entrepreneur will leave you wondering, "Could I do that?" I'm here to tell you and Dr. Bo agrees, Yes. You. Can! We examined ho…
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Send us a text Is podcasting the answer to creating an impactful brand? This week's guest, the founder of Favorite Daughter Media, Sara Lohse believes so. But do you have to start your own podcast to build a brand? The answer may surprise you. Listen as we hold an insightful discussion into how entrepreneurs can build an impactful brand through pod…
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Send us a text In this episode, Karl Swanepoel, CEO of Revolancer, reveals the highs and lows of his evolution from a teenage freelancer to a visionary entrepreneur. Karl's candid insights promise to inspire and motivate the inner trailblazer in you, as he reflects on his exceptional path, diverging from the beaten track of 9-5 work to carve out a …
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Send us a text Did you wash cars or delivered newspapers as a kid, while dreaming of becoming an entrepreneur? Roy Coughlan certainly did, and his journey from those humble beginnings to creating over 17 companies across five continents is a testament to the sheer force of entrepreneurial spirit. Listen closely as Roy and I explore the complexities…
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Send us a text How do you use AI & social media to market your podcast efficiently? Nico Lagan, a content strategist, shares tips and strategies to increase listeners and engagement through social media and AI. He also highlights the need for authenticity and understanding the audience on each platform. Nico also talked the power of touch points an…
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Send us a text Unlock the secrets of podcasting's profound influence on listeners as we chat with Barry Luijbregts, Creator of Podhome.fm. Barry transformed his love for the spoken word into a thriving podcast hosting platform. Explore the intimate bond that blossoms between podcasters and their audience, a connection that's woven into the fabric o…
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Send us a text Ever feel like you're spinning your wheels, trying to be more productive but not making real progress toward your goals? Then this episode is for you. Listen as Mister Productivity, Mark Struczewski talks about how to cut through the noise, revealing how simplifying your approach and focusing on the 'why' can lead to true productivit…
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Send us a Text Message. Do you find yourself making excuses for why you can't start a podcast? This week's guest, Maxwell Ivey, a visually impaired YouTube podcast host, is an author, life coach, and accessibility consultant. Max, also known as "The Blind Blogger," shares his experience on how embracing the rawness of life's challenges can captivat…
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Send us a text Unlock the secret to making your voice heard in the crowded podcasting landscape with our latest episode featuring Isabella Sanchez Castañeda. Isabella is the CEO and founder of Isa Media Inc., a digital marketing agency focused on the production and strategy of high-converting podcasts for businesses. As a seasoned podcast strategis…
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Send us a text Ready to transform your podcasting business by enhancing your personal image and style? Stay tuned because today's guest, image stylist, Patsy Sanders, unlocks the secrets of personal style, color palettes, and their significant role in podcasting. Patsy illuminates how to bring out an authentic image that can take your podcast to ne…
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Send us a text Do you often feel like there aren't enough hours in the day to get everything done? This can be especially significant if you're an independent podcaster going it alone. What if I told you that productivity and self-care don't have to be a chore? Meet my guest, Carina Lawson, certified high-performance coach and business efficiency c…
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Send us a text Ever wondered why most independent podcasters fail to deliver as promised, often not even going beyond three episodes? Tune into this bonus episode as I delve into the alarming statistic that nearly 90% of independent podcasters are inactive, and attempt to help you understand the reasons behind this trend. Drawing from a decade of i…
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Send us a text Do you struggle with podcasting because it seems your brain doesn't work the way it 'should'? Meghan Bonde, a neurodiversity specialist, guides us into the captivating world of neurodivergence in this episode. Meghan is not only an educator and TEDx speaker she's also a dancer and mom, and uses her multifaceted experiences to champio…
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Send us a text This episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation. My conversation with Megan range from her debunking the idea that every business needs a podcast to …
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Send us a text Have you ever wondered why some podcasts hold your attention while others don't? On the latest Tools of the Podcast Trade, we welcome Ajay, an accomplished media consultant and podcast host hailing from New Delhi, India. Ajay who is also the host of KAJ Masterclass Live, doesn't just bring his infectious energy to us, but also invalu…
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Send us a text If Facebook ads have been a mystery to you then this episode is for you. We've managed to nab Matt Shields for a chat - the chap who runs a wildly successful ad agency on these platforms. This episode will help you learn effective strategies for organic traffic, the importance of understanding your audience, and the power of targeted…
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Send us a text What if the only thing standing between you and your dream of hosting a successful podcast is a myth? Join us as we navigate the podcasting landscape with People’s Choice Podcast Award winner, Dave Jackson. Not only a renowned podcaster, but Dave’s multifaceted identity as an 'edutainment' provider, teacher, uncle, brother, and guita…
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Send us a text Ever wonder how a child growing up in Nigeria can become a successful global entrepreneur? Discover how Babs Faseesin did it in this empowering interview. His fascinating journey will leave you captivated as he takes us from his childhood struggles to cracking the life code. Babs reveals how the trials and tribulations of his early y…
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Send us a text What happens when a seasoned online entrepreneur with 20 years of experience shares his golden insights on podcasting? We get an engaging, enlightening, and action-packed episode full of practical tips and strategies that can transform your podcasting journey. In this episode, Evans Putman, the creator of Podcast ATM Business Model, …
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Send us a text It's no surprise podcasting is such an exciting space. Even after almost 20 years, it is still a fairly new phenomenon. But for professionals in this space, we can't seem to get enough! Tune in as I sit down with podcast strategist, speaker, and seasoned broadcaster, Carl Richards. Drawing on his experience from a childhood stutterer…
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Send us a text Are you ready to catapult your brand to where it will get noticed? Listen to our latest podcast episode as I sit down with Andrew Murdock, founder of YT Era, and unpack the secrets to leveraging YouTube as a platform for your podcast and business. Andrew shares invaluable insights into how YouTube's AI model enhances discoverability,…
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Send us a text Ever thought about podcasting and its immense potential for businesses? In this episode, Kelly Smith, founder of PodRep.Pro and the driving force behind Podcast Launchpad, reveals why podcasting is an essential tool for brand building and connecting with new customers. Trust me, you'll want to hear Kelly's inspiring journey of a 12-y…
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Send us a text Although this interview was originally recorded for SoloMoms! Talk podcast, there are enough actionable tips and wisdom in this episode to re-publish so listeners of Tools of the Podcast Trade can find useful as well. This is a very insightful conversation with entrepreneur Parker Harris. He shares his life-altering experience of con…
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Send us a text Have you ever wondered how to effectively use social media to grow your business? That's the big question I posed to Lorraine Duncan, LinkedIn Super Ninja and the powerhouse behind Biz Gone Social, in this enlightening episode. Lorraine explains why businesses need to have a commanding presence on social media and how to use it to co…
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Send us a text Ever wondered why as we gain more freedom, our happiness doesn't necessarily increase? Robert Indries, is a seasoned traveler and successful entrepreneur. Having built a portfolio of eight diverse businesses, Robert knows a thing or two about juggling responsibilities across different time zones. His primary business, Westrom, helps …
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Send us a text Join us on a transformative journey with USMC veteran and ISSA master personal trainer, Kyle Perry, as we delve deep into his mission to empower men and veterans through sobriety and wellness. Listen as Kyle shares his personal journey of addiction, sobriety, and his astounding weight loss of 100 pounds. Discover the power of a suppo…
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Send us a text Are you ready to amplify your podcast game? If so, today's episode is serving up the juiciest, most informative tools on finding guests for your podcast. Ditch the well-intentioned, but unsustainable idea of relying solely on friends and family. Become a magnetic host that effortlessly draws in potential guests through social media p…
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Send us a text Imagine landing your dream job at the ripe age of 29, only to discover it's more of a nightmare. Entrepreneur and author, Jonathan Green, joins us to take you on his roller-coaster journey of career highs and lows. His transformative experiences shed light on the fragile nature of benign an employee and the potential ripple effects t…
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Send us a text Onega Ulanova is an entrepreneur whose passion for creating a positive impact in the world is truly inspiring. Listen as we chat about her unique approach to purpose-driven entrepreneurship, the value of time management and the power of good old physical exercise to keep one's mind sharp. She also opens up about her journey from her …
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Send us a Text Message. This episode features a discussion with Timmy B, the host of the Fight In Sight Podcast about podcasting. He talks about his experience and challenges with podcasting. Sometimes just having a tete-a-tete with someone else in the podcasting space gives me good insight into why I do what I do. This conversation with fellow Can…
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Send us a text Starting a podcast can be an exciting, exhilarating, but scary endeavor. But if you're taking longer than you like to get your show off the ground, this episode is for you. Being a guest on other people's podcast is a great way to build your brand and future audience. #beaguest on other people's podcast and discover a solid platform …
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Send us a text I like to talk to podcasters to get an insight into why they started their podcast and get a feel for what the journey of podcasting looks like for them. The journey can be especially messy for #momswhopodcast. In this interview with Michelle Abraham, the host of the Blissful Parenting Podcast, she talks about her journey as a mom, e…
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Send us a text Rich Bennett is the creator and host of 4 podcasts. In this interview, he talks about his experience as a serial podcaster, creating multiple podcasts. He also shares how he got sponsors from local businesses for his podcasts even before he launch his show. Rich,, a Marine Corps veteran and seasoned podcaster, shares his journey from…
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Send us a text When podcasting is a business for you it will take dedication and commitment because that's how businesses succeed. It was my pleasure to interview Kevin Palmieri as he talks about his experience in becoming a successful podcaster. He knows a bit about overcoming challenges both in business and his personal life. So if you're struggl…
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Send us a text Don't lay awake at night agonizing over your problems. Instead spend your waking moments seeking and creating solutions to them. Peter Christian is an author and retired businessman who continue to impart his wisdom about embracing the ideal mindset to be successful in business. We how to avoid problems that cause our businesses to f…
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Send us a text In this episode, Rick Elmore, former NFL player, and Founder & CEO of Simply Noted, discusses the importance of personal communication in business. Rick shares his thoughts on the power of handwritten notes in forging genuine and long-lasting connections with customers. He also discusses how his company is using artificial intelligen…
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Send us a text Real estate flipper, Joe Rockey is the co-host of Father and Joe Podcast who at the time of this recording was launching Local Football Flavor Podcast. He shared how a presidential transition inspired Father and Joe, as well as the role of God in his business. Joe also shares tips about podcasting that you might find helpful as an as…
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Send us a text Personal Brand Architect, Jason Cercone encourages podcasters to create content that wows their audience. 2:00 - How to get your audience to fall in love with you 4:28 - A scalpel vs a Swiss army knife 9:40 - how to increase visibility and create evergreen content even before you start your podcast 17:00 - Keep your listener top of m…
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Send us a text The message and gift you've been given to start a podcast are powerful. But it's understandable to have doubts and fear. In this episode, Kristin Fields Chadwick shares her beliefs that Jesus can be a great help in our podcast journey. So if you believe your divine purpose is to start a podcast, He will help you execute your plans. K…
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Send us a text Brian Fife uses his communication skills to develop relationships with local businesses so they can leverage the internet to reach more customers. His system allows customers to reach the ideal business without sifting through useless search results. He also leverages his podcast Local Links Connect, to work and connect with local bu…
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Send us a text The get your message to your audience effectively it's important to be good at communicating. But how can you become a master communicator? Brenden Kumarasamy of MasterTalk shares his tips and insights on how you can become an effective communicator. One way Brenden practices his communication skills is to appear as a guest on over 6…
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Send us a text In this interview, Graham Brown demonstrates how we can use storytelling to build our brands and connect with others. Graham thinks podcasting represents the conversations we no longer have with each other. Takeaways: When you feel fearful or experience imposter syndrome remember that’s a sign for you to “choose yourself”. So pick yo…
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Send us a text I love to interview people who are in the trenches of podcasting. They're actually a podcaster and experience the pain and pleasure of the craft. Lindsay McMahon shares her experience as the co-host of All Ears English podcast where they teach English as a second language to global professionals. In this episode, she shares her tips …
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