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Sync Beast Podcast

Graham Barton

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Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.
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In this episode, Graham shares stories about his personal approach to networking in sync licensing. In an industry full of clout chasers and shiny object seekers, trust is at an all time low for collaboration. Listen in to set your reputation, relationships, and projects up for longevity and durability. Build your network. Make an impact. Reap the …
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In this episode, Graham shares 8 fresh insights for gutting your sync career from the inside out. Most people approach the sync game in a destructive, all-action-no-strategy way. In the new age of sync, it doesn’t take much to ruin your chances of writing tracks that big brands want to throw money at. Thankfully, you can start flushing your syncs d…
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In this episode, Graham takes you behind the scenes with a Sync Strategy call from inside the Sync Beast Accelerator. Graham answers questions from SBA enrollees about moving the needle on sync projects with extreme clarity, prioritizing the highest ROI opportunities, and practical advice for working with collaborators. He also tackles nailing down…
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In this episode, Graham talks through one of the biggest mistakes he made early on in his sync career. He did what everyone says to do, it didn’t work, and he did something about it. Since taking on those scars, Graham has built a 6-figure sync catalog and boiled the game down to a science. Listen in for crucial gems on how to set yourself up for l…
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In this episode, Graham talks about the mental model you need to actually make money with your music in the new sync licensing landscape. For producers, songwriters, topliners, and artists – The Sync Beast mindset applies to us all. Whether you’ve been in sync for a while or you’re just now dipping your toes in, the standards you carry into the syn…
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In this episode, Graham talks about the 3 fundamental things he listens for when he gives feedback on sync tracks. Injecting tracks with as much value as possible is the game. And, even though the targets always move, the same fundamental rules apply. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Grab my 300+ Lyric …
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In this episode, Graham talks about the focuses that will hold you back in sync. And how the vets in the industry fight for something that everyone else does not. As a sync producer, you are a business – Every business has core focuses that make them money. Graham gives you insight on how to reverse engineer the sync, reframe your focus, and see th…
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In this episode, Graham talks about why writing cheesy lyrics for sync is the opposite of what gets you paid. Captivating lyrics for sync are built different than most Spotify songs that speak to clout, winning, and being the best. Find out how compelling, authentic toplines speak to a specific character, with a case study in one of sync’s most pop…
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In this episode, Graham talks about why format matters when it comes to looking like a Sync Beast on socials. Find out why sharing your wins isn’t enough to look pro or attract more work in the new age of sync. Speak for your work, establish trust with others, and communicate your value. Grab the Sync Beast Production Plan: https://www.syncbeastacc…
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In this episode, Graham cuts through the noise by pinpointing six mistakes to avoid on your rise in sync. From habits to workflows, anything can be a major distraction in a world where your attention is already so divided. Focus is your number one asset when it comes to getting what you want in sync – Everything else (no matter how shiny) is a care…
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In this episode, Graham covers the importance of having high standards for creative briefs, and how your high expectations for language clarity and emotional depth can set your tracks up for more placements. Turning briefs from vague to valuable is a skill that everyone in sync should master as soon as possible. Listen now to learn the most importa…
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In this episode, Graham digs into a fatal mistake that moves sync producers from ambitious to disenchanted. With a business mindset and an encouraging word, Graham reveals how his catalog’s numbers convinced him that quality beats quantity every single time. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Get in touch…
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In this episode, Graham talks about going all-in on writing music for sync (and what you can do if going all-in isn’t an option right now). Graham breaks down a portion of his journey to help you understand how you can best leverage your time and resources to position yourself for more syncs down the road – Even if you’re not writing for sync full-…
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In this episode, Graham reveals the dangers of working on too many sync tracks at once. Plus, you’ll hear how the new sync game demands quality, and what you can do to play by the rules to position your tracks for high-dollar placement opportunities. Grab the Sync Beast Production Plan: https://www.syncbeastaccelerator.com/plan Get in touch on Inst…
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In this episode, Graham shares five key mini-strategies that are fundamental to producing tracks that sync predictably. From shaping the right sync mindset to navigating creative processes, delving into composition techniques, refining production skills, and maximizing monetization. These no-frills strategies have boosted Graham’s sync placement ra…
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In this episode, Graham takes you through the 3 levels of the new sync game. Most producers jump into sync fully expecting overnight returns. Big returns starts with respect for where you’re at in the game. Graham breaks down the “4 levers to pull” at each level to make it dead easy for you to know where you’re at on your journey and exactly what t…
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