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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. ...
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Our brains aren’t wired to save the world. But if you’re ready to make changes that actually stick, 10 Minutes to Save the Planet will show you the way. Co-hosts meteorologist and climate reporter Johanna Wagstaffe and broadcaster Rohit Joseph work through the UN’s 10 actions for a healthy planet, but in a way that won’t shame, overwhelm or bore you. Think of each episode as a bite-size guide to fight climate change, rooted in behavioural therapy. Ten episodes drop weekdays starting July 10th.
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Hey everyone! My name is Elizah and I am a Girl Scout, Climate Reality Leader, member of the Climate Reality Project King County chapter and host of How to Save the Planet. How to Save the Planet is a show where I interview people who have jobs in climate change and environment. This podcast is for people who are exploring jobs in the field, want to learn more about the climate crisis and it’s solutions, or are looking to make a difference. Find the show anywhere you get your podcasts.
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show series
 
“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above…
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“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.” Marketing will not save the world, but we will not save the world without marketing. In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a …
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“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot…
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“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cuttin…
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Carrying on from Part 1, this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the point that, “listening for a business is such a wealth of value which can be done in an automated way, and is the way forward to be commercially successful.” Moving on to metrics and measures a…
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“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?” It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it …
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“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon Garnett who has been on a personal journey with consumption, one which he started when he realised his own habits were unhealthy, a journey he continues and has taken into his professional life as well. Sim…
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“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.” Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the fi…
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“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as a tool, making sure everyone is upholding those standards.” As regulations and guidelines in and around sustainability continue to evolve, tighten up and support a better future around ma…
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How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits? In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biod…
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Come band geeks, come theatre kids, come fantasy writers, too! When it comes to climate justice, we’re ready to get creative … and maybe even do a little cosplay. Today we talk about how to personalize our passion for the planet, whether we’re artists or athletes or anyone who likes to experience joy.…
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Does anyone have a cure for the travel bug? Because, we kind of live for it — especially after years of lockdown — even though we know it’s a big contributor to climate change. So how do we reconcile our inner eco-warriors with our wanderlust? Today we explore ideas to cut back on unnecessary travel, how to respect and add value to the places we do…
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Who would win in a cage match between reduce, reuse and recycle? We’re betting on our boy REDUCE. Today we brainstorm ways to buy less to begin with. We also contemplate the art of making and repairing our stuff, while putting real numbers on a more sustainable wardrobe. (Hello, 74 garments, 20 outfits and five new things a year.)…
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Are you willing to take a punch to the face at a protest? Nope? That’s cool. You can join the climate fight without literally fighting. Today we talk about the many ways we can voice our values, from voting, to upping the pressure on big companies, to feeling the power of a public rally. We also reflect on generational activism and what we can lear…
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If you’ve been scolded for leaving the lights on, here’s some good news: there are worse ways to waste energy at home. (Especially if you’ve invested in LEDs!) The real battle comes down to heating and cooling — which is why Johanna’s made the heat pump her whole personality.
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“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and excited to have the opportunity to chat with Sophie Howe, the first and only (for a period of time) ‘Future Generations Commissioner’ in the world! Sophie was appointed Future Generations Commissioner for Wales in 20…
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We love the soothing tones of David Attenborough. But does learning more about the planet actually lead to concrete action? (Spoiler alert: it depends.) Today we set aside the doom and gloom to explore simple ways to become more nature literate — like figuring out which of those pretty vines are actually invasive species running amok in your backya…
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It's one thing for vegans to say you should eat less meat, but you’re about to hear it from fans of Meatapalooza!!! Today we talk about the big impact we can make with even a flexitarian diet, and the virtues of seeing meat as a more of a treat. Plus, we turn to some pros for help spicing up our plant-based meal plans.…
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Is your bank taking the climate crisis seriously? Have you ever thought to ask? Today we talk about the difference we can make with our savings and investments. We also reflect on the whole lifecycle cost of major purchases and how we might talk about money without turning into that meme of Homer Simpson backing into a hedge.…
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Look, we get it. Most cities are built for cars. And it’s not always easy to walk, bike or take public transit. But when 10 percent of the world's population is making 80 percent of driving emissions, surely we can do more than just surrender to the “car-infested suburban hellscape.” Today we talk e-bikes and carpools and the literal steps we can t…
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Quick — what’s in your crisper drawer? If you’re already feeling guilty about sad lettuce leaves, we feel you. More than half of our food waste comes from households, which means we can collectively do a lot more to organise, share and actually eat what we buy. (This one blew our minds: feng shui your fridge by moving fruits and veggies out of the …
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The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily understandable.” Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss. We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an org…
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“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an overview of this insightful, practical and hugely inspiring conversation. Simon Dawes, environmental professional for over 20 years and working in the field of sustainability for the last 13 years, is generous in…
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Less than 10% of the FTSE100 mention sustainable pensions in their sustainable strategies. We have been supporting and following the work Make My Money Matter do for quite some time now, so we were thrilled to be joined by Holly McElhone to delve a little deeper into the trillions of pounds that are circulating everyday across investments and pensi…
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“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew up on the factory floor (literally). From her lived experience and passion, she has gone on to become founder of The Good Factory an organisation involved in everything from consulting, sourcing and development …
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A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey into sustainability, how he was inspired by the B Corp movement and why he set up the Onlii. Aligned to the UN Sustainable Development Goals, Rob discusses how these really helped to embed …
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“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world and not just sell them stuff?” When Jon Alexander, author of the brilliant book ‘Citizens’ joined us on Can Marketing Save the Planet, we got straight into those questions! The subject story…
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“It doesn’t always come in through the marketing door, but marketing is where the greatest change can be driven.” In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end communications and creative services agency. Part of the MullenLow Group, who believe,…
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The boys are back in town! The predictions for this one are scary and Jbomb & Keith are ready to blow this pop sickle stand-up. Just don't mention anything about WrestleMania to Keith. The less you talk about it, the better. Check out "Save the Aftershow" by becoming an STP Patron: www.patreon.com/SaveThePlanetPodcast…
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“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions.” Aligned with the latest IPCC report, the message is clear on so many levels that we can’t keep doing what we do and making minor tweaks - transformational and urgent action is what’s requi…
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“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we need in pursuit of that purpose.” Our interview with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, is just soooo good, we’re doing it twice! In Part 1, Paul introd…
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“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem boring - but it’s really, really important.” In this episode, we’re joined by Oliver-Bealby-Wright, Lead, Consumers in the Energy System who formerly led Consumers International’s GreenCommer…
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“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve as a business, why the world is arguably a better place because they are here. ESG disclosure is an opportunity for an organisation to show how it is creating value - financial value and non-financial …
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Our heroes are back and this time Jbomb is feeling much better and has watched the first episode of "The Last of Us" on HBO Max, so we gotta talk about it. Plus, more wrestling talk. (Boo...) Also, big things may be coming for our heroes in 2023. Wonder what they could be? Check out "Save the Aftershow" by becoming a STP Patron: www.patreon.com/Sav…
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“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.” What a way to kick off conversations with marketing pros for 2023 with not one, but three courageous pacesetters leading the way and shaking things up and shining a light on the necessary change required in the advertising industry…
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Jbomb comes in guns blazin' (and a tad alcohol infused) into 2023 with Keith there, just trying to keep things in order. Spoilers, they do not go in order. Happy 2023, everyone!Check out "Save the Aftershow" by becoming a Patron:www.patreon.com/SaveThePlanetPodcast
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“Sustainability is making marketing exciting again…” Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this episode, we were interviewed for a live ‘MarketingKind Digital Fireside’ session hosted by Caroline Taylor, sustainable marketing trailblazer and former CMO at IBM - together with the wonderful…
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Days before the most joyous time of year, our heroes are back to bring you some holiday cheer. ...Or silence. They have not done this in a while. May find it hard to believe that they have nothing going on. Oh well, they try at least. Happy Holidays everyone! Check out "Save the Aftershow" by becoming a PDY Patron: www.patreon.com/itspdy…
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“If you double your marketing budget, you don’t necessarily get double the sales because of diminishing returns, but when it comes to carbon emissions, doubling your budget, may not just double but quadruple your CO2 emissions. As marketers we need to understand the impact of our plans and activities and consider a new set of priorities and KPIs.” …
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Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the end of the day is that you slowed it down - well you really don’t want to be there. Accelerating the transition is where marketers need to be.” Wim advises that all marketers should ‘put the…
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Our heroes take a dark, brown turn in this episode from the start. Even more so than their usual shenanigans. Will it be enough to keep our heroes down? They are used to it, though. So no, probably not... Check out "Save the Aftershow" by becoming a PDY Patron: www.patreon.com/itspdy
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“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively from this linear extractive wasteful, entirely unsustainable model of consumption, that our whole economy and economics is currently based on, and move people over to the sustainable circular economy.” Summarising th…
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A crazy week it has been for our heroes. So much so, they find their way back to recording an episode later in the week. With that being said, Jbomb & Keith has a lot to go over. Including a full rap on the Halloween countdown, as well as Keith's new beginnings. What could that mean? Find out! Check out "Save the Aftershow" by becoming a PDY Patron…
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“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread more resiliently on the earth, and are more proud of what we are doing, and as a byproduct, build better communities with more equity and fairness?" A question we explore in-depth with the …
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A bit of sickness cannot hold our heroes down for long (even though, with Keith, it's trying its best to). Our heroes are back with recaps of two great MAD parties. "Voodoo in the Valley" and "Hell in the Hills". You will hear about the drunkest Jbomb has ever been, and the origin of Keith's modified nickname "BBQ Boy Howdy". Check out "Save the Af…
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“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out – they’re just saying, you can have us as well. Where are the train campaigns that are aggressively going after the airliners, where are the co-owned car services that are aggressively going after the SUVs?” Needless …
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Days away from Voodoo in the Valley, our heroes still need to Save The Planet before relaxing and having a bit of fun. On this, Jbomb and Keith go over the awful head injury to Dolphins QB Tua Tagovailoa, as well as go over the first few days of the Halloween countdown. Check out "Save the Aftershow" by becoming a PDY Patron: www.patreon.com/itspdy…
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“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate change is a sacrifice. We cannot afford not to have the best marketers around the world world focused on exactly this.” A truly informative episode where we talk with Zach Stein, Co Founder of …
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Our heroes get ready for the return of Jbomb's Halloween countdown as Keith makes his picks, as well as Jbomb, gives everyone a (spoiler-free) preview of what is to come. Plus, an update on the situation that has been ongoing since last week. Check out "Save the Aftershow" by becoming a PDY Patron: www.patreon.com/itspdy…
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