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PTU Renter Radio

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PTU Renter Radio

Portland Tenants United

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The mission of Portland Tenants United is to build power and solidarity among the tenant class throughout the Portland metro region as a member-driven tenant union. Through organizing, direct action, coalition building, and civic engagement, Portland Tenants United fights to keep people in their homes, and to achieve dignity and security for all tenants.
 
Welcome Apartment Nation! This is the place to find the secrets of renting an apartment in the hottest markets. So how are you, the renter, supposed to find the right apartment with all the noise of the rental websites and still remain sane? That is the question to be answered. As a Realtor, I have leased out hundreds of apartments, and I am here to share my rental secrets with you. From tough lessons learned, to rental strategy, this podcast will give you the shortcuts and stress free way t ...
 
With over 25 years of experience in real estate and real estate notes, Kevin has purchased, renovated & resold over 150 properties, and transacted $30 million in private mortgages. Having delivered over 200 live presentations in the past 10 years, Kevin is a highly skilled instructor and is well known in the industry for his deep level of knowledge on market conditions and trends. Through interviews and solo-casts, you will learn how to combine the best of real estate investment techniques w ...
 
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Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ This is part 2 of a 2-part conversation where Kevin and Dave talk about why some mortgage lenders are going out of business and what that means to real estate and real estate note investors. Kevin takes a deep dive into big banks, warehouse lenders, GSEs, and …
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ This is part 1 of a 2 part conversation where Kevin and Dave talk about why some mortgage lenders are going out of business and what that means to real estate and real estate note investors. Kevin takes a deep dive into big banks, warehouse lenders, GSEs, and …
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ This series will discuss real estate note investing during inflation, recession, changing mortgage rate, and property prices. You will learn how to protect what you have and take advantage of the enormous economic expansion after an economic downturn. Wealth p…
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ This series will discuss real estate note investing during inflation, recession, changing mortgage rate, and property prices. You will learn how to protect what you have and take advantage of the huge economic expansion after an economic downturn. Wealth prese…
 
This week we welcome Alex Griffis, VP of Product at Knock. He breaks down AI in an easy-to-understand way and answers our questions about how multifamily can use AI to its full potential. Plus, we share the famous “duck incident” that we had to cut out of a previous episode. This is the final episode of Renter Obsessed “Season 1,” so farewell for n…
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ In this episode, Kevin interviews The Money School's Stephen Nagy. Stephen has been working with Chris Naugle and Brett Kessler, teaching powerful ways to control your money and invest it wisely. He will give us his input on the best alternative investments an…
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ How will inflation and recession affect real estate note investors? Dave and Kevin will outline their thoughts on this and other items in this special series on "Making Money During a Market Crash". www.realestatewithoutrenters.com See the video version on my …
 
If two companies offer you similar pay and benefits, which do you choose? You go with the one that can offer you professional development. We welcomed Tyler Marker, the Director of Marketing & Professional Development at Zidan Management Group, to share how he creates a path for professional development for his employees by investing in ongoing edu…
 
This week, we put the FAMILY in multifamily to wrap up Pride Month! Hear stories of pride from our panel of speakers in this hour of love, allyship, support, and celebration. Special guest and DE&I speaker Marci French shares her journey of parenting two children who are part of the LGBTQIA+ community, plus Justin Jones gives us an exclusive sneak …
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ This series will discuss real estate note investing during inflation, recession, changing mortgage rate, and property prices. You will learn how to protect what you have and take advantage of the huge economic expansion that occurs after an economic downturn. …
 
Love the show? Subscribe, rate, review, and share! https://www.kevinshortle.com/podcasts/ My friend and colleague Dave Franecki joins me for an interview with Dan Kryzanoski. Dan owns https://www.rocketdollar.com and is on the advisory board for https://bvcapitaltx.com. We will talk about self-directed retirement accounts, the economy, and more.…
 
There are so many parallels between the multifamily and the hospitality industries. That’s why Sydney was joined this week by Casey Baker, the Director of Sales & Marketing for the Hotel Vance in Portland, OR. They discussed how hotels have weathered the pandemic shutting down their industry, why just picking up the phone can make all the differenc…
 
Squirrel! Another social platform just launched, you can’t miss out! Social Media Summit Keynote Speaker Andrew Davis shares the importance of being hyper-focused on your workhorse channels so you aren’t distracted by FOMOASP. Plus, after a day of drinking wine, Sydney and Andrew forget the conversation is being recorded and start spilling secrets …
 
No one prospect has the same leasing journey as the next, so what can you do to create a coherent customer experience as a company? Katie Kane, CX & Training Manager at HILLS Properties, stepped in for Sydney this week to break down her process for mapping the customer journey. Plus, the best time (and way) to ask for customer reviews.…
 
Another bonus episode with our lovely partners at Apartment List! Mindy Himmel, VP of Partnerships at Apartment List, and Dorota Firek, Knock's Head of Partnerships, join us to talk about how the integration between Apartment List and Knock can increase your lead-to-lease conversions 4x.द्वारा Knock CRM
 
Life happens. And in this uncertain gig economy, making on-time rent payments can be a major stressor in people’s lives — not to mention the administrative work burdening onsite teams. In this mini episode, Sydney interviews Flex’s George Shafer on how their flexible rent-payment solution makes everyone’s lives a bit easier.…
 
There is so much we can learn from student housing: which types of marketing resonate with the next generation of renters, what their expectations are when it comes to tech, and what their ideal customer experience looks like. That’s why we brought together a panel of the top marketers in the industry to share their insights. Plus, the next big ame…
 
According to research from SOCi, the multifamily industry is way behind other multi-location businesses when it comes to effectively reaching their target audiences. So how can we improve? Damian Rollison, SOCi’s Director of Market Insights, shares his top three recommendations (and they’re all things you can start doing today!).…
 
Live from under the East River, it’s Renter Obsessed! On this week’s episode, Knock co-founder and CEO Demetri Themelis finally joins us — via phone from an NYC taxi cab — for a no-holds-barred AMA (ask me anything) sesh. We cover why you need to be “a little foolish” to start a business, why our customers are our product managers, and a few hints …
 
Having empathy for your customer matters, something that can be challenging when you have many different stakeholders. Investors, owners, onsite teams, renters — each decision you make and piece of technology you implement can affect them in different ways. In this bonus crossover episode, Renter Obsessed host Sydney and Mike Brewer, the COO of RAD…
 
Don’t make assumptions about college students’ buying habits just because they’re young. Do you remember how triggering it was when other generations said “millennials this, millennials that”? Tiffaney Alsup, Senior Group Marketing Manager at Cardinal Group Management, talks about giving students options and how being authentic (and maybe a little …
 
It takes a lot more than just experience to be successful in a leadership role. Tony Sousa, Vice President of Operations at RPM Living, shares how he leads with empathy, inspires his staff, and maintains relationships that lead to successful, fully staffed teams. Plus, why does it seem like so many multifamily peeps have a theater background?…
 
If your website is your digital tour path, your Google Business Profile is your digital curb appeal. In this mini episode, Martin Canchola, the founder of Apartment SEO, explains how attaching your content to stronger domains like YouTube — aka the barnacle SEO strategy — can give your website the keyword-ranking lift it needs.…
 
Attending sessions, networking, securing new business, partying, commiserating…multifamily conferences can be a lot. With NAA Apartmentalize a month away, the RO Crew discusses how we can get more out of conference season for the benefit of our personal and professional development. Plus, a special appearance from Steve Lefkovits, the founder of th…
 
Lightbulb moment! A lot of the social media strategies you are using to attract renters, can be repurposed to attract employees. Executive Managing Director of Western Wealth, Jennifer Staciokas describes how your people lead your culture and how a recruiter’s secret weapon is excellent social media marketing skills.…
 
prompted AVP of Marketing Tina Miserendino to lead a brand refresh for Waterton. Tina joined us on Renter Obsessed to talk about Wateron’s brand refresh journey: How they set their priorities, came up with a timeline, and how they figured out who they were as a company. Plus, Tina defines “resitality” and explains how it guides everything they do i…
 
How do you get your customers to volunteer their data to you? Randy Rayess, co-founder of Outgrow.co, tells us about creating value with recommendations and personalized experiences to make it worth their while. Plus, will large property management companies look at their customer data to make investment decisions?…
 
As marketers, you can create as many great strategies and campaigns as you want — but none of it matters if your onsite teams can’t convert the leads you’ve brought in or use the tech you’ve adopted. That’s where trainers come in, to be the invisible hand that sets teams up for success. In this week’s Renter Obsessed, Knock Senior Training Speciali…
 
Zoom or FaceTime, YouTube or Vimeo, there are so many different applications built for virtual meetings or video hosting. What I love about Realync is that they’ve built a solution that meets our exact needs as multifamily operators. I met with Ashley McGovern, the Content Marketing Manager at Realync, and our very own Head of Partnerships, Dorota …
 
Live from Social Media Summit, it’s Renter Obsessed! Sydney chats with SMS founder Adam Japko; attendees share what makes this event unique; and we learn how teams can both create content that fits their brand personality and market to their communities in an authentic way.द्वारा Knock CRM
 
Struggling to hit the lead follow-up quota? Tired of getting ghosted by your traffic? Lucky for you, Knock’s made friends with NurtureBoss so your leads receive automated email and text follow-ups until they convert into residents and beyond. Meet Jessica Carter & Tristen Menz from Nurture Boss with a special guest appearance from Knock’s head of p…
 
“If leasing agents are your community’s promise makers, maintenance staff are the promise keepers.” And chances are, your marketing team isn’t taking advantage of such a valuable in-house resource. Adrian C. Danila, LinkedIn’s most popular Maintenance Director and the host of the Multifamily Chronicles, joined us to talk about how marketing and mai…
 
How do you maximize the impact of paid ads on Facebook? Former Ex-Facebook employee Spencer Smith, now the VP of Marketing at Evocalize, breaks down his test, measure, learn approach as well as how Facebook ads are optimized for you to succeed.द्वारा Knock CRM
 
Barbara Savona, the founder of Sprout Marketing, stopped by to get a little content obsessed with us. We talk about how to figure out what types of content to create, and Barbara shares her secret sauce for batch-creating content. Plus, which brands Barbara looks to for inspiration, and why you don’t always have to scale projects.…
 
Christina Singleton, the co-founder of Show My Property, joins us to talk about how TikTok can actually deliver results for the multifamily industry. From the number of TikToks you should release each day to why going viral shouldn’t be your ultimate goal, we cover it all. Plus, why getting customers to laugh with you (instead of at you) can make a…
 
Capitalizing on the micro-influencers who live at your communities and tapping into other businesses’ audiences through brand collaborations are just a couple of ways your can keep your feed fresh. Plus, we learn from Erica Byrum, the VP of Social Media Marketing for apartments.com, that using the new features Instagram releases can get your conten…
 
Kara Rice, Chief Communications Officer at Swift Bunny, gives the RO Crew an exclusive first look at the results of Swift Bunny's 2022 Employee Engagement Risk Report. We go in-depth on the biggest causes of team turnover the report uncovered. But it’s not all doom and gloom — we also cover what multifamily (including marketers) can do to combat th…
 
We have a unique experience that not a lot of other brands have. Renters want to know us and get the authentic experience of our properties through our social accounts. I got a little tipsy with Delany Duke from Landmark Properties at the Multifamily Social Media Summit and talked all things UGC and EGC.…
 
What’s the difference between customer service and customer experience? And how can we figure out exactly what our prospects and residents expect? Noah Echols, VP of Marketing & Customer Experience at CARROLL, joined us to answer these questions and more. Plus, Noah shares his predictions for future multifamily marketing trends (and what went diffe…
 
Have you ever received a questionable email from your boss about buying gift cards? Do you rely on just your password alone to protect your accounts? In this bonus minisode, Sydney chats with Josh Glastein, Chief Information and Technology Officer at Berkshire Residential Investments on all things cybersecurity. Plus how you can start your career i…
 
You can’t improve what you can’t measure. In this week’s episode, we nerd out over all things data with special guest Joshua Bowie, Director of Analytics and Marketing at Gables Residential. He shares how his team takes a holistic approach to improving the customer experience by using data to create and test hypotheses.…
 
Video, Video, Video. By now, any marketer worth their salt knows that video content is what audiences want. (Video not only performs better on social, it’s also favored by search engine algorithms.) Kristi Fickert, VP of Enterprise Growth at Realync, stopped by the pod to obsess with us over all things video, from the latest trends in video content…
 
Stop thinking of the renter journey as a funnel, and start thinking of it as a flywheel. With a funnel model, everything falls out at the bottom, so you need to continuously search out new leads. But with a flywheel, you engage your current customers to both retain them and attract new residents. In this episode, we talk about how you can put rente…
 
Integrations have always been in Knock’s DNA and this year we’re making it official with the launch of KnockNetwork, a technology partner program built to create a better experience for our customers. In this episode, we talk to Knock’s head of Partnerships Dorota Firek and Rentgrata Co-Founder Sam McArtor. We talk about how we are better together …
 
Valentine’s Day may be over, but to really create an excellent resident experience we need to spread the love year-round. Renter Obsessed regular and Knockstar trainer Courtney Lynn kicks off this lighting-speed brainstorming session, where some of the most creative minds in multifamily get together to do what we do best: bounce ideas and get inspi…
 
In this bonus episode we talk to Windell Mollenido the Director of Marketing and Henry Wong the Director of Training from The REMM Group about their experience implementing Knock across their portfolio. Streamlining marketing spend, motivating their teams through gamification, plus Henry's new love for looking at reporting.…
 
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