सर्वश्रेष्ठ Paid Marketing पॉडकास्टस (2024)

1
5 Irresistible Tactics That Get Real Estate Leads to Respond 19:26

1d ago19:26

19:26

When double-digit attempts to connect with someone who has already raised their hand don’t pay off, it can be immensely frustrating. Even the most diligent sales professionals eventually get weary of the crickets. In today’s Silver Dollar episode of Stay Paid, we discuss five tactics you can use to get any lead, including the most elusive ones, to …

1
100% Impression Share (Episode #408) 36:31

4d ago36:31

36:31

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodद्वारा Chris Schaeffer, Certified Google Ads Specialist

1
How to Read Your Clients' Minds (and Close More Deals) 28:04

4d ago28:04

28:04

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone! In this episode, Jaynie discusses the import…

1
5 Steps to Building a Personal Brand 23:00

8d ago23:00

23:00

Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to und…

1
Geofarming: Lessons in Hyperlocal Targeting from a Top-Producing Agent 28:58

11d ago28:58

28:58

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geo…

1
What Has Changed in 20 Years? (Episode #407) 42:23

11d ago42:23

42:23

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodद्वारा Chris Schaeffer, Certified Google Ads Specialist

1
Best Practices for Using Images in Your Content 16:04

15d ago16:04

16:04

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost so…

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Timely Tactics for Attracting High-Intent Buyers 30:59

18d ago30:59

30:59

Krystopher Benyamein, this week’s Stay Paid guest, is the driving force behind Estate of Grace in Norwalk, California. He shares the lesson he learned after scaling Mt. Everest that redefines what it means to be “goal oriented,” emphasizes why agents need to identify one aspect of their jobs they absolutely love, and delivers three mind-blowing way…

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Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406) 41:59

18d ago41:59

41:59

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPodद्वारा Chris Schaeffer, Certified Google Ads Specialist

1
5 Employee Types Poisoning Your Workplace Culture 16:11

21d ago16:11

16:11

Bullying, gossiping, slacking off—these are just a few examples of the types of conduct that, if not stopped, can bring down morale, slow productivity, and, ultimately, affect your entire business. In this Stay Paid Silver Dollar episode, we discuss five different types of employees that have the potential to derail progress and ruin what you’ve bu…

1
Making Relationship Marketing Work for You 28:20

25d ago28:20

28:20

This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and o…

1
Manual Bids are Dead (Episode #405) 48:29

25d ago48:29

48:29

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod…

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8 Indispensable Productivity Tools 17:04

28d ago17:04

17:04

In this Silver Dollar episode, we’re sharing eight robust tools (plus lots of examples) that will bolster your efficiency, allowing you to squeeze more from each 24-hour day. These tools will relieve you of the burden of the minutiae that robs you of precious hours, freeing you to provide best-in-class service to your clients while also reclaiming …

1
The Girls with Grit Share Timeless Lead-Gen Strategies [Repost] 37:02

1M ago37:02

37:02

If you didn't catch our interview with the Girls with Grit the first time, you’re in luck! Founders Lauren Rocco, Jamie Tulak, and Tara McCarthy tackle the struggles of the 2023 housing market that continue to dog agents in 2024. Tune in to hear the Golden Nuggets you may have missed, and get ready to look at current market challenges in a differen…

1
Answering Your Questions about Google Ads (Episode #404) 30:00

1M ago30:00

30:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and …

1
The Telltale Signs of a Winner 15:33

1M ago15:33

15:33

What’s the difference between the winners and losers, great and mediocre, and high achievers and those who scrape by? What enables our top sales professional to close 1,200 sales a year while the rest average 400–500? Join us this week to find out the only two things keeping you from achieving more of what you want. 💥 Let us help you get more refer…

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Expired Listings: The Cash Cow of 2024 31:39

1M ago31:39

31:39

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he’s already made the decision to work exclusively with sellers. He also thinks that as competition increases, real esta…

1
Broad Match Keywords Are Cheaper (Episode #403) 39:19

1M ago39:19

39:19

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
The Best Ways to Ask for Customer Reviews 16:08

1M ago16:08

16:08

When it comes to customer reviews, there are only two things to remember: to get reviews, you need to ask for them, and to attract business, you need to respond to them. When you realize that 98% of consumers read reviews and nearly all report having their purchasing decisions influenced by them, it’s not difficult to imagine your business disappea…

1
Think Like a Master Entrepreneur 40:46

2M ago40:46

40:46

In this episode, Charles Mohr, founder of ADAPT Container Homes and the consummate entrepreneur, tells stories of setbacks and success, including how his home was destroyed not once but twice. But the true value that comes from listening to our inspiring conversation is in hearing how Charles models a commitment to a larger purpose (the lifeblood o…

1
Why Your CPC is So High (Episode #402) 36:29

2M ago36:29

36:29

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
3 Sales Lessons That Made Us Millionaires 16:15

2M ago16:15

16:15

Even the most experienced sales professionals sometimes need to be reminded of the fundamentals. The three essential sales lessons we discuss in this week’s episode have, when forgotten, cost us tons of money in lost opportunities. We guarantee that, regardless of your industry, reinforcing them will immediately improve your bottom line. Join us to…

1
Everything You Need to Know to Become a Powerhouse Listing Agent 33:23

2M ago33:23

33:23

This week’s Stay Paid interview features Tom Storey, a listing agent who leads the Storey Team in Toronto, Canada. In a city where 1 in 60 people already have an agent, Tom consistently ranks among the top 1% of agents nationally. His strategies aren’t fancy gimmicks—they’re actionable tactics you can implement tomorrow. Listen to find out how to a…

1
5 Biggest Mistakes I See In Accounts (Episode #401) 43:24

2M ago43:24

43:24

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/IBaaVMfiHvA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 …

1
Getting Started with Meta/Facebook Ads 22:16

2M ago22:16

22:16

Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta …

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Post This & Do That: The Key to More Likes, Leads, and Followers 28:40

2M ago28:40

28:40

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he’s achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that…

1
How to Rebuild Your Account (Episode #400) 35:05

2M ago35:05

35:05

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/AtW7tlluOEo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Driving Motivation: Five Ways to Say "You Matter" at Work 16:27

2M ago16:27

16:27

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with ot…

1
Marketing Pros React: Evaluating the 2024 Super Bowl Commercials! 23:56

2M ago23:56

23:56

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes …

1
Moving Your Real Estate Business to a New Town 25:39

2M ago25:39

25:39

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succee…

1
Account Management - Foundations of Google Ads #10 (Episode #399) 43:00

2M ago43:00

43:00

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DrIl_ykaG5k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
Heartfelt Hustle: 5 Valentine's Day Marketing Ideas 11:25

2M ago11:25

11:25

Unlike Thanksgiving and Christmas, clients typically don’t anticipate hearing from their service providers on Valentine’s Day—which is something you can use to your advantage. Anytime you reach out unexpectedly, you interrupt the pattern your clients have become accustomed to, and that makes you stand out from your competition. In this episode, we’…

1
How Collaboration Fuels One Entrepreneur’s Business 31:31

2M ago31:31

31:31

This week on Stay Paid, Krisztina Bell—Georgia real estate agent and proud owner of two staging companies—shares how working with a stager can help agents boost their clients’ and help quickly sell a home for top dollar. She also explains how she collaborates with other local stagers and large companies like Sherwin-Williams to grow her referral ne…

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Boundaries - Foundations of Google Ads #9 (Episode #398) 38:46

2M ago38:46

38:46

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hJEC_OXQeL4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
The Do-or-Die Business Lesson of 2023 15:12

3M ago15:12

15:12

We’re a month into the new year, and we’ve taken stock of how ReminderMedia (the company behind Stay Paid) performed in 2023. The bottom line: we missed our revenue goals. But more importantly, we figured out why. In today’s Silver Dollar episode, we’re sharing the super valuable lesson we learned to stop you from making the same mistake that cost …

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The 2024-25 Real Estate Agent’s Lawsuit Survival Guide 34:16

3M ago34:16

34:16

In this episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We discuss the current challenges facing the real estate industry and what agents can do to best prepare for the inevitable changes they will bring. Byron offers an optimistic perspective on the future, envisioning a positive transformati…

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Policy Issues in Google Ads (Episode #397) 42:34

3M ago42:34

42:34

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EHSNkUZGJyM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
8 Tips for Creating a Lead-Converting Case Study 13:36

3M ago13:36

13:36

If you’re eager to revolutionize your lead-generation game, then get ready—we’re unveiling the transformative power of case studies along with eight tips for how to maximize their persuasive appeal. Join us to discover examples of compelling stories that showcase your value and skills (making you the preferred choice among your competitors), the es…

1
Fixing What’s Wrong with the Real Estate Industry 34:40

3M ago34:40

34:40

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public’s generally negative impression of the business. However, she believes the industry…

1
Quality Before Volume - The Principals of Google Ads #8 (Episode #396) 42:15

3M ago42:15

42:15

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EINOefRZYX4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
How to Thrive in a Shifting Market | 4 Top-Notch Strategies 13:02

3M ago13:02

13:02

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of succes…

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How an Agent with No Experience Sold $75M in Three Years 21:42

3M ago21:42

21:42

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, …

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Metrics of Success - The Principals of Google Ads #7 (Episode #395) 43:12

3M ago43:12

43:12

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/VQF7GfwSnvU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
7 Time-Saving Social Media Management Tips 13:43

3M ago13:43

13:43

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It’s little wonder that many feel like they’re fighting a battle between participati…

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Instagram’s 2024 Need-to-Know Tactics for More Engagement 30:02

3M ago30:02

30:02

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They’re the same strategies she’s used to amass 61K followers.) Join us to find out the most prevalent mistake content writers m…

1
Bidding Strategy Comparison (Episode #394) 38:34

3M ago38:34

38:34

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/SNDiopxGzRA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
4 Inspired Ways to Keep Your New Year’s Resolutions 13:24

3M ago13:24

13:24

New Year’s resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to d…

1
Our Best Real Estate Interview of 2023 25:05

4M ago25:05

25:05

To put you in the absolute best position and frame of mind to make 2024 your year to crush it, we’re reposting an interview that blew us and our listeners out of the water. If you’ve heard our conversation with Garrett Maroon before, you know his is an interview worth listening to again for his strategy to garner referrals. Be sure to listen again …

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HUGE Question & Answer Show (Episode #393) 45:02

4M ago45:02

45:02

Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JZaC1PHiU-E Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.s…

1
5 Awesome Ways to Get More Referrals in 2024 17:01

4M ago17:01

17:01

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We’re sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we’re certain that there is at least one idea among them that…

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