If Zoom is your new conference room, here’s how to deliver virtual presentations that get agreements so you can keep your work moving forward.There are 3 things that you need to do: 1) Your presentation needs to be properly STRUCTURED. I’ll give you a simple framework of how to do that. 2) Next, you need to be concise and SUCCINCT. Eliminate anythi…

To all my marketers out there? Are you keeping calm and carrying on? Are you pulling your marketing back? Or are you pivoting? --- Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support

🔥Why is it still so hard to get new customers? 🔥 Automate your growth by learning how to turn strangers into friends. If you’ve been relying on friends, family, and referrals to generate sales, it’s time to address the top of your funnel. You already have friends, family, and referrals buying from you, but what happens when those avenues are exhaus…

You’ll attract more customers who are ready-to-buy if you solve these 3 problems. A customer always has an end goal in mind. They are in a current state and are looking for something to get them to their future state. But what you’re selling as a solution, isn’t really all they’re looking for. Let’s say you’re a business trying to hire a sales cons…

Here’s how you hit a H.O.M.E. RUN with your marketing! Marketing has gotten so much more complicated than it used to be! You need to have the fundamentals down if you’re going to make progress. Business is about one thing, acquiring and serving customers in a way that they want to give you money. Keep it simple with the acronym H.O.M.E: 🤠Hero - Who…

How to simplify your brand promise! A lot of us complicate our brand promise, when it can actually be really simple. You have to condense your brand promise with this simple question — have you told your audience what to hope for? Remember the Men’s Wearhouse commercial from back in the day; “You’re gonna like the way you look, I guarantee it.” It …

Here’s how to ramp up the appeal of your product or service, so customers want what you’ve got - even if it’s NOT dog food 😉 Customer appeal and product performance are two different things. And dog food sales prove it! To create more appeal for your product or service, try this thought experiment. You have to get your customer TO the door before y…

You need to understand and meet these three needs If you have a sale where there is a different buyer than there is a user, you have to explore and meet the needs of both people! I’m going to use the example of buying a pair of basketball shoes for my daughter. I have to deal with 3 separate needs and they are; external needs, internal needs, and g…

🔥How to get past it and see your company grow!🔥 There are forms of paralysis in both big and small companies! A lot of time in small companies, there’s a lot of people sticking their necks out, but there’s not enough direction. People are spread thin trying to get a lot done and there’s a lot of things happening, but they aren’t moving forward. In …

People are obsessed with tracking how many people follow them. And for some, it may indeed matter. But there are a lot of situations where it doesn’t matter much at all. Here’s how to figure out whether you should be trolling your follower counts. 1. Who are you trying to influence? 2. Where are they? 3. What do they want? 4. What outcome are you r…

🔥You have to know your customer before you can sell to them!🔥 🔥Use these three questions to understand your customer better🔥 Here are the 3 questions you should ask yourself. ➡️Who are they (who are you trying to serve)? ➡️What do they want? ➡️What’s holding them back? Just the act of answering these 3 questions will give you more EMPATHY with your…

Let’s face it. Complex products are hard to explain! If you’re finding yourself saying “It’s Complicated” when you try to describe what you do or what your product does, story selling is the answer. In this example, I’m going to show you how to create a story for a specialty chemicals company in the metal finishing industry . . . which I have to ad…

In this example, I want to show you exactly how to turn the six-part story-structure to actually SELL. Do you love to travel, but hate tourists? Me too! I’m going to pretend I’m a travel blogger trying to sell you an itinerary on my new favorite city, Porto, Portugal. Register for my Masterclass at http://tmcmastery.com •Watch the podcast on Youtub…

If you want more customers, use this 6-step storytelling structure to lead them on a journey to your product or service There are 6 parts to every great story: The Hero The Problem The Wizard The Way The Call To Action (CTA) The Happy Ending (they reach their goal safely) Check out the video I made walking you through all six steps. Wanna know even…

The Masterclass is back!!!! This is the nuts and bolts to marketing. Our next live course starts September 24th. Go to TMCmastery.com to get on the list. This will be a LIVE class. I invite you to join. If you haven't yet Go download the Ultimate Persona Template at personatemplate.com •Watch the podcast on [Youtube](https://www.youtube.com/channel…

Knowing who your prospect is one thing. Finding them is another. Here’s how to pinpoint exactly where they are. I’ll walk through the second and third sections of the Ultimate Customer Persona template. (5 of a 5 part series) Go download the Ultimate Persona Template at personatemplate.com •Watch the podcast on [Youtube](https://www.youtube.com/cha…

Here’s how you get the intel to know what your prospect really cares about. I’ll walk through the first section of the Ultimate Customer Persona template. (4 of a 5 part series) Go download the Ultimate Persona Template at www.personatemplate.com •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on…

A documented Customer Persona is the GPS for your marketing strategy. Listen up for a walk-through of the Ultimate Customer Persona template, and how it will guide your marketing. Download the Ultimate Persona at personatemplate.com •Watch the podcast on [Youtube](https://www.youtube.com/channel/UCBsNUHeU-HiZtjra-KtWP7Q) •Follow us on [Facebook](ht…

How great companies inspire customers and clients to take action. If you’re not clear about WHO you want to help or guide, they won’t be clear or confident that YOU are the one that CAN help them. It’s a common mistake. The Ultimate Persona Template will help you fix it. But before we jump into the Ultimate Persona . . . Why start with Who? 1. You …

Get your prospects to seek you out and to willingly and enthusiastically to hand over their money. Two of the biggest mistakes businesses make that prevent growth are: 1️⃣ They mistake who the “hero” is 2️⃣ The make the offer confusing But both of these things are easy to fix, and having detailed “persona” or “avatar” is the key. Go download the Ul…

Need to up-level your sales and marketing? Story-based selling could be the answer. Everybody loves a good story, and stories are the way we understand the world. I'll break down how to use story elements like the ones below to lead you to the promise land with customers. 🤠 A hero! 🌋An obstacle to overcome 👓A search for a way to overcome the obstac…

I put a call out to owner/entrepreneurs about their biggest challenges. Here were the top 3. 👉Prioritization 👉Finding the right team 👉Delegation Probably no surprise to you . . . but there's a way to push past those issues, and that's by getting CLARITY. Here's how. Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Make…

If you're any type of consultant or non-inventory type business, "It Depends" is costing you business. Find out why "It Depends" are the most corrosive, self-defeating, incoherent, lazy and trust destroying two words you can use in business.. If you're interested in the next masterclass go to TMCmastery.com and get on the waiting list to receive mo…

Today we are talking about doubt and skepticism in your own business and how they are crushing your forward movement with your business. The difference between a big business marketing and the small business marketing is the large businesses have already proven to themselves they can grow and are willing to do what it takes to grow. When you're ear…

Today I want to talk about why you need to STOP justifying your product. Because reasons are not the reasons they are buying. If people have to be convinced to buy your product. There is no amount of reason is going to be the reason they are going to buy. You need to talk to their inner fear. When your thinking of buying something there is a little…

Today we talk about how to fast forward your progress, profits, and results. You may want to think about getting an advisor. If you're seeing your competitors blazing past you it's time to step it up. I'm going to share with you three things you can do to get ahead. The first thing you can do is read books. Books help you get ahead and open up your…

Welcome back, I just got back from a conference from Colorado. One of the most humbling moments is when I got schooled by a 13-year-old. At this conference, we were encouraged to bring our children/teens. This was to help get our kids into the entrepreneurship world and open their eyes to the possibilities. Here is where I met Noah Lenz who is 13 a…

Welcome back, I have been out on Vacation and I am back. Today I'm talking about B2B (Business to Business) marketing. B2B is a complex business cycle and different than attracting consumers as you would for a B2C (Business to Consumer) business With a. B2B you still have your website but most likely you don't have a landing page. If you have any t…

Today I'm talking about the execution plan. We all know, first, you have to get your strategy right and then comes the execution. What I learned with the Masterclass we just launched is that everyone was so excited about the strategy, but when it came time to put the execution in place it became overwhelming and scary. Don't let it stress you out. …

Failure in getting marketing results is usually either a failure of strategy or it's a failure of execution. And by execution, I mean the tactics. Those are the two sides of marketing - strategy and tactics/execution. To get strategy right, you need to understand 3 things: Strategy is quantum (i.e it's not incremental) Strategy is operational (i.e.…

Let's talk about the Hero's journey. Remember the movie Ratatouille? It's the perfect example of the classic Hero's journey. The rat Remy dreams of becoming a great chef, Despite being a rat. He follows his dream with the help of the garbage boy Linguini and he puts his culinary skills to test. Despite all the obstacles, he becomes this major chief…

We're launching a masterclass, and you're not gonna want to miss it. Get on the waiting list at http://tmcmastery.com --- Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support

Today I wanted to share with you about the "In process" work that I did yesterday. I put a survey out to my followers asking what the ONE thing that you need to boost up your marketing education. I received some awesome responses. The reason I asked this question is my clients have been asking me to use my brain of knowledge to teach their teams. S…

Today we talk about how to turn your business problems into high quality questions, for example, How might I _______________ so I can do _______________. Start with the top 3-5 problems that you're dealing with right now and translate those problems into questions. STOP talking about your problems and start asking high-quality questions. Do you nee…

Today I'm talking about the difference between the Red and Blue ocean. Meaning where to find your customers. Did you know that your customer's prospects are in the Red ocean? Now you have to dive in and figure out what bait your customers are taking and how you can pull them over to your Blue ocean. We are building a frame worksheet on this that wi…

Firstly, I credit Dan Kennedy with that quote. It's from a book of his about using presentations to sell. Breaking down the quote: Change Agents - This implies someone who is tasked or called to create change. If you are responsible for selling (or marketing ) in any way, this is likely you. It implies recommending a different set of actions, behav…

Want to know where to plant your message so that a customer will listen? Find the pain point in the customer journey. This example is pure genius. It may not get an immediate customer, but it's an innovative way to guarantee customers in the future, probably for years. Go download our free guide on building a killer marketing strategy with The Mark…

In this episode, I am breaking down the red ocean. The red ocean contains qualified customers who are already buying. By figuring out how big that red ocean is, you can start to see who your customer is and what your customer's needs are. Your homework is to get educated on your competitor and learn what they are using to pull customers. Then figur…

How to use Amazon listings and book titles to see what customers are really asking for. --- Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support

In this episode, I talk about modeling success. Researching your competitor and finding out who they are targeting and what is their Target Persona? What do you need to do to pull that customer towards your business or service? Really pay attention to their ads and how they are constructed, focus on what their hooks are. Go download our free guide …

If you want to achieve your targets, you're going to have to get rid of the work that gets in the way of the work, i.e. distractions. Build routines instead. Go download our free guide on the most effective way to build a marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com. #productivity • Watch the podcast on Youtube • Foll…

In this episode, I talk about how the strategy pieces guide the work. What are the tactics and the work that needs to be done? There are three things to think about when drilling in on your tactics. 1) Who are the People? 2) What Process's do you need in place? 3) What Technology/ Tools are needed? #MindsetMonday Go download our free guide on build…

What is the critical driver of your marketing? In this episode today I talk about creating awareness for your ideal customer. If you have awareness, do you have a consideration problem? What part of the funnel do you need to attack? We also, discuss the different funnel stages and what each stage is. Funnel Stages - Awareness - Consideration - Pref…

In this episode, I talk about is messaging architecture and how to build your core concepts. Building a bucket list of your offerings then building out your core concepts from there will help you build your messaging architecture. I challenge you to build your bucket list to determine your Messaging Architecture. Find the Labels to your drawers. #M…

In this episode I'm going to whiteboard an entire ideal customer for you. See how we zero in on the medium-sized business persona for The Marketing Canvas. #WhiteboardWednesday Go download our free guide on building a killer marketing strategy with The Marketing Canvas at www.freemarketingcanvas.com. •Watch the podcast on Youtube •Follow us on Face…

In this episode, I talk about ways to find good traffic and the ways to locate your targets. Don't be general with your traffic. You won't just find them on Facebook you have to dig deeper. Locate your targets groups and pages. Be specific. Make a laundry list of things your target will be utilizing. Take your research to the next level, get detail…

In this episode I talk about Intention versus Overwhelm. How do you get the most high impact work done? There are so many things to prioritize on a daily basis, it can all start to feel like noise. It's all urgent, and it causes anxiety and overwhelm. Stephen Covey has a great tool for this. It's his 4 quadrants. I. Urgent & Important II. Important…

In this podcast I share a story about a doomed little fly banging it's head against a window plane trying to get outside. It's a powerful metaphor about how we persist in doing the same thing -- to exhaustion and until death sometimes -- in the hopes we'll get a different outcome. If you're stuck, or wondering how to get to thing dream you've alway…

The 7S Framework is a great tool (from McKinsey) to diagnose your business and see if you're really prepared to go-to-market or compete in a changing business landscape. 7S Strategy Structure Systems Skills Staff Style Shared Values Go check the full story on the 7S Framework Download my free guide on the 9 things to include in every marketing plan…

Service is the new sales. For the longest time, I had a total mental block on sales. I said "I'm not good at sales," and "I hate sales." Then I had a breakthrough recently. I started to ask myself, "How can I serve at the highest and best level for my customers," and everything changed for me. Hey, if you haven't done the amazing One Funnel Away ch…