सर्वश्रेष्ठ Marketing Psychology पॉडकास्टस (2024)

1
How to Create a Podcast Brand Your Listeners Can’t Ignore | Tonya Eberhart, Michael Carr 16:12

1d ago16:12

16:12

Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily. Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or eve…

1
Crafting Compelling Copy: Bending Reality with Words 1:02:59

2d ago1:02:59

1:02:59

In this episode of "Manipulation Games: Psychology & Marketing," join hosts Gene and Darren as they unravel the intricacies of copywriting—a crucial element in the toolbox of any marketer. From the basics of copywriting to its profound impact on consumer behavior, this discussion takes you on a deep dive into how words can influence and persuade. G…

1
Q + A: Why Imitating Other Hosts Won't Help You Grow Your Podcast 23:56

4d ago23:56

23:56

If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case. But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark fo…

1
Want More Listener Engagement? Do This | Matt Drinkhan 15:59

9d ago15:59

15:59

Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you. I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks…

1
Is Marketing Like Gambling? Hedging Your Bets in Marketing 59:09

9d ago59:09

59:09

Welcome to "Manipulation Games: Psychology and Marketing," where we peel back the layers of the marketing world to reveal the psychological strategies and data-driven insights that make it tick. Join us as we dive deep into the mechanisms behind effective advertising and how to maximize the 'aha' moments that lead to success. In this episode, we ex…

1
My Most Embarrassing Moment as a Podcaster 12:38

11d ago12:38

12:38

There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast. I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck w…

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Here's What Launching a Podcast Looks Like | Rachel Provan 17:17

16d ago17:17

17:17

I hear so many people say that starting a podcast is easy. (Sigh. If only.) Let’s be real — if starting a successful podcast was based on finding time to record and hitting publish on a new episode once a week, you would've made it happen six months ago. The problem isn’t finding time to start your podcast. The problem is not wanting to waste your …

1
Grow Your Podcast by Changing How You Use Email Marketing 18:55

18d ago18:55

18:55

Sending an email blast every time you release a new podcast episode might seem like the right move, but it could actually be stunting your podcast's growth. (And inside this episode, I'll reveal why your podcast isn't growing no matter how many "New Episode!" announcement emails you send.) When you finish listening, you'll know exactly how to share…

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The Best (and Worst) Ways to Use AI for Your Podcast | Manuj Aggarwal 10:08

23d ago10:08

10:08

With the rise of AI, listeners are becoming more skilled than ever at telling the difference between what’s real and what’s fake. Which means that if AI is the sum total of all human wisdom and you’re copy/pasting content from the same tools that every other podcast host is using — you run the risk of sounding like everyone else. And if you want to…

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The Future of AI for Podcasting | Manuj Aggarwal 14:38

25d ago14:38

14:38

A human wrote this. (hey, it needed to be said). Look, in today's AI-driven world I KNOW it's tempting to use technology to streamline your processes. But to what extent should you be using AI for your podcast? And is AI actually harming your show’s ability to attract new listeners? Put it this way: there'll only ever be one true Picasso. And just …

1
Alien Hand Syndrome: Battle of the Brains 56:44

29d ago56:44

56:44

In this episode of "Manipulation Games: Psychology & Marketing," hosts Darren and Gene delve into the cerebral tug-of-war that underpins our decision-making processes. The episode kicks off with a captivating discussion on the intriguing psychological phenomenon of alien hand syndrome, setting the stage for a broader exploration of how this reflect…

1
How to Choose the Best Category for Your Podcast 15:04

30d ago15:04

15:04

You don’t need me to tell you that picking a podcast category feels strangely similar to choosing your next Netflix show to watch — overwhelming and potentially regrettable. And let's be real, Google and YouTube aren't exactly serving up fresh insights when you search for “how to choose a podcast category” either — not to mention, the info that doe…

1
The Down & Dirty Truth About Episode Length 16:50

1M ago16:50

16:50

Okay... what's up with these hosts who love to talk like they're determined to rival Tolstoy with their marathon episodes? (looking at you, Joe Rogan 👀) There's this trend going on right now where 39% of episodes are clocking in over 40 minutes. But that doesn't mean listeners are listening that long. So basing your episode length off some random g…

1
5 Ways to Beat the Apple Algorithm | Adam Adams 19:54

1M ago19:54

19:54

Honestly… getting your show on the charts is not as hard as you think it is. ~she says, after spending the last 4 years figuring out how to do it well~ (so, okay, it's a little hard. But this episode will make it SO MUCH easier.) If you've ever wondered how top podcasters land their shows on the charts week over week, you're going to want to listen…

1
What No One Tells You About Engaging Your Listeners on Social Media | Adam Adams 22:15

1M ago22:15

22:15

When people ask me, "How can I get more listeners to engage with my show?!?" My answer is always simple: know what makes your listeners ~want~ to engage in the first place. That's why I invited Adam Adams, one of the few experts I trust in the podcasting space, to join me in this episode to discuss the biggest reasons your listeners don't take acti…

1
Three (Under the Radar) Ways to Use Your Podcast as a Powerful Lead-Gen Tool 17:37

2M ago17:37

17:37

You already know that podcasting is KEY when it comes to growing your authority and thought leadership. But if every time you check your podcast analytics and want to chuck your mic garbage because only four people listened to your episode, you’re not alone. The thing is, when it comes to publishing high-quality podcast content, you’ve got it DOWN.…

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Defining Glamour: The Art of Visual Persuasion in Marketing 51:37

2M ago51:37

51:37

Welcome to "Manipulation Games: Psychology and Marketing," where we dive deep into the strategies that shape perceptions and drive consumer behavior. In this episode, titled "Defining Glamour: The Art of Visual Persuasion in Marketing," hosts Darren and marketing expert Gene Alder explore the fascinating world of glamour—its history, impact, and ap…

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Why Podcasting Is Changing Online Business as We Know It | Josh Elledge 11:20

2M ago11:20

11:20

You get a new review every month or two. People tell you they love listening to your show. But… you’re still getting nowhere NEAR the number of leads you thought you’d be getting by now from your podcast. (And for the ridiculous amount of time and energy podcasting takes, you want to be reaching thousands of people — not talking to yourself in an e…

1
Embracing the Chaos: First Step of Our Podcast 34:35

2M ago34:35

34:35

Welcome to the inaugural episode of our yet-to-be-named podcast, where we dive headfirst into the world of creativity, randomness, and the beauty of letting things evolve organically. Your hosts, Gene Alder and Darren Kim, embark on a journey of exploration, not just into the vast world of marketing and psychology but into the very fabric of our be…

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How to Speak the Language of Your Ideal Listener 11:13

2M ago11:13

11:13

You know when you listen to a podcast episode and you’re like, “This is creepy. It’s like they made this just for me. How did they know I needed this?! Are they in my brain?! Woah. HOW DID THEY KNOW?!" Well. It’s me, hi. I’m doing it again. If you're wanting to know how to get more listeners to your podcast, this is going to help you BIG TIME. That…

1
When is the Best Time to Start a Podcast? 19:12

2M ago19:12

19:12

If you’ve toyed with the idea of starting a podcast but haven’t started yours yet, maybe you’ve also wondered if there's a best or better time to start it. Then again, if you ask any top podcaster they’ll all tell you the same thing: I’m SO glad I started my podcast when I did. So ~is~ there a best time to start a podcast? Sure, there IS some strat…

1
BTS: Peek Inside My Latest Voice Coaching Session 22:45

2M ago22:45

22:45

In our last episode, we talked about how if you’re struggling to convert listeners to leads from your podcast, it *could* be that you're unknowingly pushing people away with your number one tool for building trust as a podcaster — your voice. So in this BONUS episode, I'm sharing a peek into a recent session with my own voice coach, Katherine Beck.…

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If Your Podcast Isn't Converting Listeners to Leads, This Could Be Why 15:52

2M ago15:52

15:52

SPOILER ALERT: A fancy mic won't make you a successful podcaster. (Okay, fine, maybe that’s obvious.) But if you're currently not seeing the conversions you want from your podcast, it might have absolutely nothing to do with how good your microphone is or the quality of your content or how consistently you release episodes. It *could* be that you'r…

1
Running Out of Episode Ideas? Here's What to Do. 13:19

2M ago13:19

13:19

You know that feeling when it's the day before your next podcast episode is supposed to air and you find yourself staring at the keyboard wondering "Omg... what on earth am I going to talk about?!" I used to HARDCORE STRUGGLE with coming up with fresh content ideas on my topic when it felt like I'd already talked about everything under the sun — mu…

1
Why You Don't Need a Big Audience to Have a Profitable Podcast 21:00

3M ago21:00

21:00

“Do I need a big audience to be successful with a podcast?” It’s the question that keeps every aspiring podcaster up at night, and I get why — they see all these top podcasters with hundreds of thousands of followers on social media (and an email list worth envying) and assume that to be successful with a podcast, they need that too. In fact most p…

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From 30 to 1000+ Downloads in One Day With This Simple Shift 18:29

3M ago18:29

18:29

Is your podcast still bringing in fewer than 1000 downloads per episode? Do you want to start a podcast and avoid hitting the painful plateaus most podcasters hit by Episode 6? I hate to break it to you, but waiting around to hit that 1000+ downloads-per-episode milestone is the very thing keeping your podcast stuck. Most hosts think, “As long as I…

1
How to Choose a Bingeworthy Name for Your Podcast 23:01

3M ago23:01

23:01

Choosing a podcast name that helps you stand out is the worst thing you can do for your podcast. (Wait, what?) Yep… When most people try to find a podcast name that stands out, they unknowingly make one of four major mistakes that causes them to blend right in with everyone else. If you really want to know how to choose an effective show title for …

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3 Cover Art Mistakes You Didn't Know You Were Making 19:33

3M ago19:33

19:33

Is your podcast cover art attracting potential new listeners, or are you unknowingly driving them *away* from your show? Inside this episode, you’ll find out the answers to questions like, What makes some podcast cover art more effective than others at attracting new listeners? Should you use your photo on your cover art? Do I really need to hire a…

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We've Spent 4 Years Testing Episode Titles. Here's What Works. 16:11

4M ago16:11

16:11

Have you ever spent hours planning a podcast episode that you KNOW is packed with value, but it gets less than <100 downloads when you publish it? (Frustrating, right?) In this episode, we’re breaking down the subconscious triggers that make listeners hit play — and why your episode titles matter more than you think they do. Ready to learn how to t…

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Do You REALLY Need a Podcast Avatar? 10:24

4M ago10:24

10:24

How important is your podcast avatar, really? Pretty important actually, if you want a Top 100 podcast that increases your listeners’ trust in you as the expert. Inside this episode, you’ll learn why you need a podcast avatar, how specific you need to get with your avatar, and the easy hack that podcasting pros use to make your listener feel as if …

1
How to Stop Losing Listeners to Your Competition 23:52

4M ago23:52

23:52

Most podcast hosts tend to think, “If my content is good enough, my show will naturally grow.” But unfortunately in the world of podcasting, content is NOT king. Sure, content matters. It matters a lot actually, because the quality of your content is what ~keeps~ people listening. But it doesn’t matter one bit if you can’t get listeners to listen t…

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Steal This Easy Episode Hack to Grow Your Email List 18:59

4M ago18:59

18:59

Sadly, the majority of people who start podcasts wind up putting in a LOT of work for very little result. (In fact, less than 2% of people who start podcasts actually succeed). But don’t let those numbers deter you. Because if you’re committed to making your podcast work, then all you really need to know is how to put yourself in that 2%. Inside th…

1
How to Rank Your Podcast in the Top 100 14:08

5M ago14:08

14:08

Ever wonder why most podcasters call it quits after Episode 6, joining the 2.9 million in the Apple Graveyard? It's not because they didn’t have quality content or that there was too much competition. The real reason is because they had zero strategy to hit the charts, making their podcasts virtually invisible to new listeners with no way to get di…

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The Science Behind Creating Content Your Listeners Can't Ignore 16:52

5M ago16:52

16:52

Did you know there are 5 Content Gatekeepers your listeners must pass before hitting play on your episode? Nail this, and you'll stop potential fans from scrolling past your show. In this episode, you’ll learn the secrets to create binge-worthy content that: Subconsciously attracts new listeners to your show Gets listeners choosing *your* podcast o…

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3 Reasons Your Podcast is Getting Overlooked 13:41

5M ago13:41

13:41

Whether you have a podcast you want to grow or you’re launching one for the first time, there are 3 secret ingredients you’re going to need if you want to get your show in the Top 100 in your category. Hit play to find out what these ingredients are, how they function together, and (most importantly!) what’ll happen if you’re missing any one of the…

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The Real Reason 88% of Podcasts Fail 19:10

5M ago19:10

19:10

If you want to become the host of a Top 100 podcast, there are three key things you’re going to need (and nope, millions of downloads isn’t one of them). In fact, ranking a podcast has absolutely nothing to do with the quality of your audio, the size of your audience, or your level of expertise either. But before we can talk about what you need to …

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4 Signs It's Time to Rebrand Your Podcast 16:47

6M ago16:47

16:47

If you've been podcasting for at least a year or more but you're not see significant change in downloads month over month.... If you can't hit or haven't maintained more than 1000+ downloads a week no matter how much value you pack inside every episode... If you've changed things like your cover art or show title within the last 6 months but still …

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How to Write a Sales Page that Actually Converts with Annie Ruggles 28:36

6M ago28:36

28:36

You’ve probably written your fair share of sales pages. But how are they converting? If the answer is “not as well as I’d like it to!” then you’re in luck. Because the gifted Annie Ruggles is BACK this week with a special bonus episode where she breaks down exactly what to do to write a sales page that actually converts When you listen, you’ll lear…

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3 About Page Mistakes to Stop Making Now with Annie Ruggles 28:49

6M ago28:49

28:49

Pop Quiz: Which page on your website is the hardest one to write? If you answered About Pages, you’re right. GONE are the days where you could write a 14-paragraph monologue about the history of your entrepreneurial journey because guess what? No one cares. There IS a right and a wrong way to write an About Page though. Annie Ruggles joins me on th…

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Why Your Team is Underperforming with Matt Lesser 32:57

6M ago32:57

32:57

As an entrepreneur, there’s literally NOTHING more frustrating than hiring team members who don’t perform like you expected them to. But is it *their* fault? Or is it because your team leadership skills need improvement? (Let’s be real — we ALL could use a little help when it comes to building high-functioning teams). Matt Lesser has spent the past…

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The Surprising Reason Your Audience Scrolls Past Your Content 21:07

6M ago21:07

21:07

Okay, we KNOW you’ve heard about limiting beliefs. (You're an online business owner, duh). But ~did you know~ your unconscious mind can influence how you look and how you sound to others?! Find out about the inner workings of your brain and the surprising impact it has on how your audience sees you. Listen in and learn: The REAL reason your audienc…

1
This Counterintuitive Pitching Approach Will Help You Close More Sales with Anthony Garcia 18:04

7M ago18:04

18:04

If you’re tired of hearing “let me think about it” or “can you send me more info” at the end of a sales call — don’t skip this episode! World-renowned sales expert Anthony Garcia is back this week to show you exactly how to position your pitch so you can close the sale on the call in integrity and get more prospects genuinely excited to work with y…

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Do This to Increase Conversions on Your Discovery Calls with Anthony Garcia 34:38

7M ago34:38

34:38

Did you know that low conversion rates could mean you aren’t *actually* speaking your prospect’s language? (even though we both know you totally think you are!) This is a (very) common problem, and Anthony Garcia is here to help you solve it. As a world-renowned sales expert who built a team of over 100 sales reps at the age of 22, Anthony is going…

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How to Build a Recession Proof Business with Alejandra Santos 26:43

7M ago26:43

26:43

Is your business equipped to survive a recession? As a financial analyst and consultant for some of today’s most-recognized brands, Alejandra Santos joins us today to walk you through the essential — but invisible — elements you need to build a recession-proof business so that you’re fully equipped to overcome unexpected financial setbacks. Listen …

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2 Reasons You Don't Have Clarity In Your Business Right Now 19:09

7M ago19:09

19:09

One thing that’s true about entrepreneurship is that the future is never certain. If you’re experiencing a recent pivot in your business, this episode reveals the two things you can do to find clarity whenever you find yourself in a season of change or uncertainty. Listen now and learn: The real reason you’re unsure how to move forward in your busi…

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3 Must-Have Ingredients for a High Performing Team with JM Ryerson 33:32

8M ago33:32

33:32

When you’re scaling a business from six to seven figures, there is nothing more frustrating than hiring people to take things off your plate only to have to step in and fix the problems you hired them to solve for you. JM Ryerson is here today to help you learn how to build a high-performing team who actually meets their KPIs, takes initiative, and…

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What No One Tells You About 7-Figure Success with Sara Wiles 40:25

8M ago40:25

40:25

When you started your entrepreneurial journey, did you dream of creating a 6- or 7-figure business, all while working fewer hours with more flexibility? For many business owners, that’s the ultimate goal, but oftentimes the reality of building and sustaining a 7-figure business isn’t quite what they pictured. No one knows this better than today’s g…

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Your Voice Creates Your Legacy 38:39

8M ago38:39

38:39

How are you currently using your voice to make a difference in the world? As an entrepreneur, you may not often think about the power of using your voice, but it truly is one of our greatest tools — and one that far too many people underutilize. Today, I’m sharing my journey to using my voice more effectively and, most importantly, how and why you …

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From Addiction to Abundance: How to Rise from Rock Bottom with Samuel Smith 38:34

8M ago38:34

38:34

Do you suffer from a work addiction? You may not think of yourself as an addict, but addiction is rampant among entrepreneurs — especially addiction to our businesses, and it’s this work addiction that’s keeping you from the freedom and fulfillment you crave. Today’s guest, Samuel Smith, is here to share how he lost TWO seven-figure businesses and …

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Overcome High-Functioning Anxiety as an Entrepreneur with Hayden Finch 45:19

9M ago45:19

45:19

How many entrepreneurs do you know with high-functioning anxiety? This number is likely a lot higher than you think because, unlike other forms of anxiety, high-functioning anxiety is easy to hide. That’s why today, I asked Dr. Hayden Finch to join us and share how to navigate anxiety as a business owner while also maintaining a successful entrepre…

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Marketing Psychology पॉडकास्टस

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