In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

Hello and Welcome to The Marketing Procurement Podcast. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. My career in Marketing Procurement started 15 years ago, at a time when this discipline was still largely unknown. 15 years later, I'm surprised to see how much Marketing Procurement has gone mainstream and yet remains unchartered. So I decided to create this podcast to better codify Marketing Procurement for you and with ...

Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. Just like Marketing and Procurement can sometime act more like foes than friends, so might the co-hosts of the MarPro Podcast who challenge their guests—and each other—by asking the difficult questions and bringing out important issues to help bridge the gap that often divides marketing an ...