The marketing experts at Art of Strategy offer a behind the scenes perspective on marketing gathered through decades of experience and ways you can properly leverage these skills to your advantage.
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Can small businesses and entrepreneurs win against the big brands? Yes! Find out how with Braden Chase!
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Our mission is to empower your practice with cutting-edge marketing techniques, and help you stay ahead in this competitive industry. Join our host, Joseph Stith, as he picks the brains of industry experts for insights and strategies you can’t find anywhere else.
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Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you. Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand. Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your F ...
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Marketing Matters with Ryan Sauers is a radio and podcast show is powered by Our Town Gwinnett Magazine. Each show discusses marketing, sales, communications, branding, leadership, and more. Host, Ryan Sauers, is a best-selling author, national speaker, and consultant and facilitates discussion of how these topics play a vital role in every aspect of our lives. Each episode shares real nuggets of information from hosts and great guests that listeners can easily understand and apply to their ...
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Host Lauren Goodwin brings a fresh look at what matters for the economy, markets, and a multi-asset portfolio. Tune in for a weekly dose of what’s driving portfolio decision-making at New York Life Investments.
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Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a wa ...
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Market Matters, with Matt Hudson and Adam Hebener, brings you rapid-fire conversation about the Colorado real estate market and the macro-economic and geopolitical forces influencing market trends.
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While mid-market businesses are small in number they punch way above their weight in employees, productivity, and growth. Craig West finds out what makes them tick, and their secrets to building successful businesses.
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Medium-sized businesses grow faster, last longer and contribute more to the economy than start-ups. But while these bigger businesses have bigger opportunities, they can also face bigger barriers to success. Strategic accountant, succession planner and host Craig West speaks to experts in time management, cashflow, digital technology, sales growth, financial wealth, succession and more, to find out how you can overcome these challenges and give you insights and knowledge on how to grow your ...
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1
Testing Business and Marketing Ideas for Growth
24:36
24:36
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24:36
When budgets are tight, how can you maximize your testing budget to make a real business impact? In this episode, Adam Torres interviews Shawn Denney, Growth Strategist at Intero Digital. Explore marketing strategies and testing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tou…
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Ballots, Bulls and Bears: what’s at stake in the U.S. election, and who could win (September 16, 2024)
23:06
23:06
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23:06
The first debate between Donald Trump and Kamala Harris has investors talking about what’s at stake in the U.S. election and who could win. Host Lauren Goodwin welcomes Jeff Bush of the Washington Update for his take on all things politics.द्वारा New York Life Investments
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How to Utilize Data to Influence Behavior
27:56
27:56
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27:56
How can business leaders make better business decisions utilizing data? In this episode, Adam Torres interviews James Harenchar, CEO of Response Marketing Group. Explore the evolution of marketing and current trends. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. A…
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1
Private markets series: Real estate turning points with Tristan and NYL Real Estate Investors (September 9, 2024)
29:28
29:28
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29:28
Commercial real estate has been in the news for its risks – related to office space – but interest rate turning points may be creating a generational opportunity for allocation. Simon Martin of Tristan Capital Partners and Thomas O’Hanlon of NYL Real Estate join host Lauren Goodwin to assess that turning point and how to manage it.…
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Equipping Small and Medium Businesses for Greater Sustainability and Impact
24:44
24:44
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24:44
Can a business be sustainable, have impact and also be profitable? In this episode, Adam Torres and Don Golden, Founder, Consultant & Author at Just Capital Quotient, explore the new age of business and Don’s book, Jesus Wants to Save Christians: Learning to Read a Dangerous Book. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/…
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Private markets series: Private credit with Kartesia and Apogem Capital (September 2, 2024)
27:42
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27:42
Investors have flocked to private credit as higher interest rates meant higher yield. Now, with interest rates moving lower, credit managers are looking for differentiated sources of value add. Host Lauren Goodwin speaks with Patrick Koehl of Apogem Capital and Julien Rigon of Kartesia to identify how borrowers are faring, which areas of the asset …
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Private markets series: the private equity landscape with Apogem Capital (August 26, 2024)
32:04
32:04
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32:04
Private equity has been at a standstill for the last several quarters, but is that changing? Louise Smith of Apogem Capital joins host Lauren Goodwin to discuss the private equity landscape: capital conditions, opportunities, risks, and allocation ideas.द्वारा New York Life Investments
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Private markets series: The democratization of private markets with Bow River Capital (August 19, 2024)
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Private markets are now accessible by retail investors, but is it a good thing? Jeremy Held of Bow River Capital joins host Lauren Goodwin to discuss the democratization of alts, associated risks, potential opportunities, and how investors can consider these dynamics for their portfolio.द्वारा New York Life Investments
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Private markets series: our capital markets outlook (August 12, 2024)
17:04
17:04
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Introducing: a new Global Private Markets Outlook from New York Life Investments. Lauren Goodwin shares how changes in the economy and capital markets are disrupting – and opening – this space. This episode is the first in a series of episodes sharing our view both from the macroeconomic perspective and from the on-the-ground perspective of our pri…
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Medal worthy? Q2 earnings season (August 5, 2024)
9:32
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Q2 earnings season is underway... what will it take to make the podium, and where are the disappointments? Julia Hermann and Michael LoGalbo commentate on this competition from the sidelines.द्वारा New York Life Investments
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1
Scaling Mission-driven Companies that Transform their Customer's Live
19:00
19:00
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19:00
What are the best business models that successful online companies use? In this episode, Adam Torres and Neil Ateem, Founder of Multiplier Agency, explore the Multiplier Agency and how it's helping companies scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. App…
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2024 U.S. election: Policy, not politics (July 29, 2024)
15:03
15:03
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The 2024 election season is already shaping up to be one of the wildest in history. With three and a half months until election day, Lauren Goodwin and Michael LoGalbo share how investors can stay about the noise and focus on policy, not politics when it comes to what could drive markets this year.द्वारा New York Life Investments
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What small caps have to do with our recession view (July 22, 2024)
13:46
13:46
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It’s midyear Macro Pulse time! Lauren Goodwin, Julia Hermann, and Michael LoGalbo share their midyear outlook, including an updated economic view, thoughts on the Fed, why small caps are rallying, and their best allocation ideas.द्वारा New York Life Investments
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1
Prepare to (Fed) Pivot (July 15, 2024)
13:34
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Our Fed cut checklist has been valuable tool for gauging this Fed's patient policy. For the last two years, only one of our four conditions was met. Now, others are falling in line. Lauren Goodwin and Julia Hermann discuss how recent data may finally bring a Fed pivot – and what that means for investors.…
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Across the pond: summer election readout (July 8, 2024)
11:01
11:01
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France and the UK have gone to the polls – with stakes that feel similar, but diverging market reactions. Lauren Goodwin and Julia Hermann discuss the lessons for investors on both sides of the pond.द्वारा New York Life Investments
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How Brand Purpose Drives Business Growth for Entrepreneurs & SMBs
23:32
23:32
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What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for u…
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Forecasting Advertising Success Before You Spend a Dime
29:27
29:27
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29:27
Is it possible to forecast advertising success accurately prior to launching a campaign? In this episode, Adam Torres and Skip Wilson, Founder & CEO at DRAFT Media Partners. Explore DRAFT Media Partners and how its helping businesses owners achieve advertising success through careful planning, execution and forecasting. Follow Adam on Instagram at …
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1
How to Use AI to Accelerate Sales Productivity and Results
25:20
25:20
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25:20
How is AI impacting sales & marketing organizations? In this episode, Adam Torres and Victor Adefuye, Founder & Sales Coach at Dana Consulting, explore AI and the future of sales. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ht…
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New frontiers in AI: in conversation with Alex Cook
20:40
20:40
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Lauren Goodwin hosts Alex Cook, Head of Strategic Capabilities at New York Life, as they explore how artificial intelligence is ushering in transformation at New York Life. They focus on AI’s practical applications, ethical considerations, and the future impact of AI on client and company outcomes.द्वारा New York Life Investments
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Investments in AI infrastructure with Simon Martin (June 17, 2024)
16:06
16:06
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The infrastructure required to enable the AI boom is daunting – and presents investment opportunities across the real estate spectrum. Julia Hermann hosts Simon Martin, Chief Investment Strategist at Tristan Capital Partners, to explore the next phase of the AI buildout in the U.S. and Europe.द्वारा New York Life Investments
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Venturing into AI with Joel Albarella (June 10, 2024)
28:21
28:21
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With AI moving at lightning speed, venture capital offers a unique perspective into the pipeline of companies at the forefront of generative AI technology, related services, and infrastructure. Joel Albarella, Head of NYL Ventures, joins Julia Hermann to discuss this vantage point into AI investing.द्वारा New York Life Investments
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WhatsApp is one of the most popular communication apps on the planet. In this episode, Adam Torres and Mohamed Elbadwihi, Co-founder & COO at Rasayel, explore WhatsApp applications for businesses and how they are using Rasayel to achieve their sales goals. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date informati…
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1
How to Master Cash Forecasting for Tech Founders
26:25
26:25
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26:25
Mastering cash forecasting can mean the difference between success and failure for many businesses. In this episode, Adam Torres and Anthony Nitsos, Founder, CEO Saas Gurus, explore what it takes to master cash forecasting and how Saas Gurus can help. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on…
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Artificial Intelligence: from imagination to investment (June 3, 2024)
18:31
18:31
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18:31
We can easily imagine a future state with AI at the center of innovation and investment. For investors, the most important question is: what does it take to get there? For Lauren Goodwin, Julia Hermann, and Michael LoGalbo, AI is an investment megatrend with long term impacts, but with investable approaches that are actionable today.…
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A Digital Marketing CEO’s Insights on Building High-return Ad Campaigns
15:56
15:56
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15:56
StubGroup is a premier Google Ads agency that helps businesses boost their digital marketing profitability by providing performance-driven solutions. In this episode, Adam Torres and John Horn, CEO at StubGroup, explore Google Ads and the future of advertising. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date info…
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Managing geopolitical risk in portfolios (May 20, 2024)
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Geopolitical risk has so much impact on navigating the markets, but can feel impossible to position around. Lauren Goodwin, Julia Hermann, and Michael LoGalbo talk through their framework for how geopolitical risks make their way into portfolios, and discuss investment approaches that can seek to protect against – or benefit from – macro volatility…
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Marketing Matters with WEO Media | Ep. 4 - Bridging the Gap in Full Arch Dentistry: Insights from Greg Essenmacher
42:45
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In this insightful episode of Marketing Matters with WEO Media, we have the pleasure of speaking with Greg Essenmacher, CEO and founder of GNA Consult and host of the Tooth's Sleuth Podcast. With 17 years of experience in the dental industry and a passion for full arch dentistry, Greg shares his expertise on navigating the growing $1.5B full arch m…
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80: Cody Brown CB7: D1 Football Player's Resilient Mindset
29:15
29:15
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Welcome to the exhilarating episode of 'Marketing Matters with Ryan Sauers' as we navigate the remarkable journey of nationally and top-rated running back, Cody Brown hailing from Parkview high School. Known for his tenacity and unwavering passion for growth, Cody offers cherished life lessons rooted in resilience, dedication, and the never-ending …
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79: Gwinnett County Commissioner Jasper Watkins
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45:41
Embark on a captivating journey into the marketing world with a special episode of 'Marketing Matters with Ryan Sauers.' This episode stands out with its unique feature-an engaging conversation with Gwinnett County Commissioner Jasper Watkins. His insights offer a fresh perspective on the pivotal role of communication and marketing in business and …
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Experience Design for Theme Parks, Museums and Brand Experiences
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20:04
The Experience Model is used by designers to create attractions. In this episode, Adam Torres and Geoff Thatcher, Founder & Chief Creative Officer at Creative Principals & Author of The CEO's Time Machine, explore creating design for theme parks and Geoff's book, The CEO's Time Machine. Follow Adam on Instagram at https://www.instagram.com/askadamt…
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Digital Asset Management: Maximizing Use of Creative Content
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28:39
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28:39
Digital asset management (DAM) across business functions empowers a stable brand ecosystem. In this episode, Adam Torres and Lindsey Hawkins, Founder & CEO of Blue Trail Digital, explore what businesses need to know about digital asset management. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on boo…
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Marketing Matters with WEO Media | Ep 1: Conversation with Craig Lum, CEO of Card Pay
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Dive into the world of dental marketing with the 'Marketing Matters with WEO' podcast. Explore innovations, partnerships, and expert insights to drive your practice’s success. This month, we sit down with Card Pay CEO, Craig Lum, to discuss how practices are streamlining their payment processes and achieving massive savings by avoiding merchant ser…
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Marketing Matters with WEO Media | Ep 2: The Legacy of Implant Dentistry
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In this month’s episode, Marketing Matters dives deep into implant dentistry with our esteemed guests, Doctors Jonathan and Angela Misch from the Misch Implant Institute. Discover the pioneering contributions of Dr. Carl Misch to implant dentistry, insights into the evolution of the Misch International Implant Institute, and how the Misch legacy co…
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U.S. commercial real estate: under the hood with Jon Miniman (May 6, 2024)
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Commercial real estate has been considered a simmering risk for the U.S. economy. But amid pockets of stress, investors can find opportunity. Julia Hermann is joined by Jon Miniman, Global Portfolio Manager at CBRE Investment Management, for a look under the hood of listed real estate.द्वारा New York Life Investments
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How AI Can Be Used to Enhance Creative Strategy VS Being a Content Creator Replacement
22:03
22:03
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22:03
RAD AI is a technology company that revolutionizes brand engagement using advanced language models to understand audience interests and behaviors, facilitating precise content strategy and delivery. In this episode, Adam Torres and Jeremy Barnett, CEO at RAD AI, explore RAD AI and its award-winning technology which helps reduce bias. Follow Adam on…
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Tal Navarro Explores, Personal Branding, AI & Marketing
23:00
23:00
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23:00
AI is revolutionizing the marketplace. In this episode, Adam Torres and Tal Navarro, Philanthropist, Founder & CEO at Social Lady Marketing and AI VIBES, explore personal branding and how AI is changing the world. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Appl…
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Skyrocketing DTC Growth: How To Reduce CPA's, Increase LTV, and Improve Profitability Using DTC Ecosystems
23:18
23:18
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What are 3 things brands should be focused on when it comes to DTC growth? In this episode, Adam Torres and Caulen Foster, Co Founder & CEO at BrainPower, explore Caulen's top three list brands should focus on for growth. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedu…
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U.S. banks check-up with Mark Kehoe (April 29, 2024)
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24:25
A year after a near-crisis, U.S. banks are showing resilience. But with interest rate moves, an economic slowdown, and normalization from a pro-liquidity environment ahead, what is next for the banking sector? Julia Hermann hosts a comprehensive status update with Portfolio Manager and Credit Analyst Mark Kehoe of MacKay Shields.…
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The Role of AI and Automation in Digital Marketing
26:28
26:28
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26:28
The digital marketing landscape is evolving quickly as AI tools are being introduced into the market. In this episode, Adam Torres and Deirdre McGlashan, CMO of BrandGuard, discuss BrandGuard and the evolution of digital marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and t…
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Macro Pulse, Part 2: our latest asset class views (April 22, 2024)
15:13
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NYLIM’s Global Market Strategy team is handing listeners their allocation playbook. Lauren Goodwin, Julia Hermann, and Michael LoGalbo have teamed up to stack up their macro views, allocation approaches, and specific asset class views to help investors navigate not just this cycle, but the next.द्वारा New York Life Investments
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Driving Performance and Results Through Embracing Technology for Retail Turnaround
30:16
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30:16
In this episode, Adam Torres interviewed Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: ht…
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How AI is Changing the Email Marketing Landscape
33:35
33:35
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33:35
Email marketing strategy can benefit from AI, but is AI in the space overrated? In this episode, Adam Torres and Scott Cohen, VP of Strategy & Marketing at Inbox Army, explore Inbox Army and the role of AI in email marketing. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour sc…
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Macro Pulse: our latest economic views (April 15, 2024)
18:24
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18:24
This week on the podcast, Lauren Goodwin, Julia Hermann, and Michael LoGalbo launch their new economic outlook series: Macro Pulse. Tune in for their updated views on the global macro cycle themes impacting asset allocation.द्वारा New York Life Investments
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What is every organization really looking for? In this episode, Adam Torres and Nicholas Alter, Founder of Founder's Best Friend, explore marketing and achieving better outcomes for founders. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our…
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TikTok, chips, and the U.S.-China tech squabble (April 8, 2024)
16:59
16:59
बाद में चलाएं
बाद में चलाएं
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पसंद
पसंद
16:59
The U.S.-China tech relationship has risen to the top of many investors’ geopolitical concerns. From TikTok to chip production, the past few weeks have seen several developments in this relationship, carrying both risks and opportunities. Tune in as Lauren Goodwin and Julia Hermann unpack this long-term market force.…
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Getting Your Brand to Stand Out in the Age of AI
25:48
25:48
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बाद में चलाएं
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पसंद
पसंद
25:48
Is it possible to get your brand to stand out in the age of AI produced content? In this episode, Adam Torres and Tory Gray, Founder and CEO of Gray Dot Co, explore Gray Dot Co and the pros and cons of AI generated content. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour sche…
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Did immigration deliver a soft landing? (April 1, 2024)
9:45
9:45
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बाद में चलाएं
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पसंद
पसंद
9:45
New data on immigration into the U.S. has sparked new discussions among economists. Is it the missing link to explain strong economic growth? Lauren Goodwin and Julia Hermann discuss what they learned – and what they didn’t – from the recent figures.द्वारा New York Life Investments
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National Association of Realtors Class-Action Lawsuit Proposed Settlement
18:19
18:19
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बाद में चलाएं
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पसंद
18:19
In this consumer focused conversation, Matt Hudson and Mike Aden (Employing Broker at Colorado Home Realty) discuss the proposed settlement of the 6 year class-action lawsuit which, amongst other things claims that the National Association of Realtors (NAR) is complicit in required practices by members that contributed to price fixing. Mike and Mat…
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1
The end of negative rates (March 25, 2024)
9:31
9:31
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बाद में चलाएं
सूचियाँ
पसंद
पसंद
9:31
The Bank of Japan’s historic decision to end its Negative Interest Rate Policy has far-reaching implications for global investors. Lauren Goodwin and Julia Hermann discuss the shifts in Japan’s economy that allowed for this policy adjustment, and what it means for government bond demand and the long-term path of global interest rates.…
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Lowering the Barrier of Entry for eCommerce Entrepreneurs
13:15
13:15
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बाद में चलाएं
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पसंद
पसंद
13:15
Fulfillment, sourcing and marketing for eCommerce entrepreneurs can be challenging. In this episode, Adam Torres and Seal Bin Han, CEO of Hook Holdings, explore Hook Holdings and how it helps eCommerce businesses thrive. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedul…
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