सर्वश्रेष्ठ Marketing Hour पॉडकास्टस (2024)

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Intro to TikTok Shop (+ More Paid Media Strategies) | Ellie Bresler of Beekeeper's Naturals 46:12

22h ago46:12

46:12

This week, Cassie's sitting down with Ellie Bresler, eCommerce Associate Manager at Beekeeper's Naturals. In this episode, Ellie leads us step by step through the brand's paid media strategies, and how they're utilizing each paid platform to drive awareness and generate sales. She also gives us a peek behind the scenes at how Beekeeper's Naturals h…

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848: Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product 23:32

1d ago23:32

23:32

This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. Join The Co-op - The…

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The End is the Beginning 6:01

2d ago6:01

6:01

The Marketing Superpower Hour is coming to an end, but a new show is starting tomorrow - The Content Brief.द्वारा Scott Murray

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S3E001 - Love Never Dies 29:54

8d ago29:54

29:54

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Google Local Service Ads: To Brand or Not to Brand? 42:16

9d ago42:16

42:16

Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…

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Impact-Driven Small Business Marketing | Taylor Prater of Mother Kombucha 28:28

3d ago28:28

28:28

We're excited to introduce you to Taylor Prater, "Mother of Marketing" at Mother Kombucha. In this episode, Taylor walks us through the purpose behind the brand, how they're communicating that purpose to consumers and integrating their values into larger marketing initiatives, and the impact Mother Kombucha ultimately seeks to make within their loc…

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847: Diversify Your Income - Part 2: How to Leverage Where You’re At Instead of Starting Over with Shakeemah Smith 39:12

3d ago39:12

39:12

Today we get into part two of our four-part series on diversifying your income! Joining us today is solo traveler turned travel expert, Shakeemah Smith. In 2015, she created her course, Travel Like a Bawse, and since then, she has taught over 2000 women in eleven countries how to master the art of solo travel. Even though her professional backgroun…

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The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour 37:58

8d ago37:58

37:58

Whether or not you've already thought about starting your own podcast, you'll want to listen in to this episode. This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined ex…

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846: Unstuck - Part 1: The Fear, Worry & Time Preventing You From Launching Your Digital Product 35:57

8d ago35:57

35:57

Right now, you have free opportunities to be seen by an organic audience and get free traffic to your offers from people all over the globe. What a time to be alive! What an incredible chance to grow your business! Today's episode of the Strategy Hour Podcast is part one of a two-part miniseries that covers the obstacles that might be preventing yo…

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How to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune 35:11

10d ago35:11

35:11

We're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network ca…

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845: Diversify Your Income - Part 1: What to Consider Before You Add New Income Streams with Dara Denney 1:03:24

10d ago1:03:24

1:03:24

Welcome to the first chapter in our four-part series on diversifying your income, sponsored by Teachable! In these episodes, I’ll be speaking with a range of creators, each of whom has successfully built their own businesses by sharing their expertise with the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagr…

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Inside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee 32:43

15d ago32:43

32:43

This week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity,…

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844: How I got 4587 New Email Subscribers in Less than 4 Months 40:17

15d ago40:17

40:17

Today I’m sharing the strategy of how I got those people on the list, what’s working, what you should be paying attention to, and what it means for you and your business. An email list is incredibly important to your business because it will allow you to reach your audience more consistently and it’s something that you actually own, unlike your soc…

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How Empathy Fits Into Your Marketing Strategy 54:30

16d ago54:30

54:30

Is empathy a buzzword, trait or skill in marketing? Or is it all of the above? Well, it’s one of Carmen Collins’s superpowers. She is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing exp…

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4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley 37:10

17d ago37:10

37:10

This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into: Tip #1: Build Your Network - It's Your Greatest Asset Tip #2: Build Your Personal Brand (on LinkedIn + beyond) Tip #3: Do Things That Scare You Tip #4: Build Your Skills Download our…

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843: [PEP TALK] One-Day Launch: Digital Product Fast Track 31:25

17d ago31:25

31:25

If you get one thing out of the pep talk I’m about to give you, it’s this. The decisions that you make today are not ones that you are marrying forever. Regardless of what you launch, you have an opportunity. Whatever you put out into the world, whether it works or it doesn’t, is an opportunity to learn. The world is going to tell you something! An…

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Stop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society 41:08

22d ago41:08

41:08

This week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand on…

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842: How I Got 364 FREE Leads From One Instagram Reel in Less Than 24 Hours 33:18

22d ago33:18

33:18

Today, I want to tell you about the process that helped me create an Instagram Reel that got me 364 free leads in under 24 hours. A Reel that has since gone on to generate more than 771 leads, and counting. Even I’m still struggling to grasp how this happened! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All …

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Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? 43:23

23d ago43:23

43:23

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…

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PR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King) 30:56

24d ago30:56

30:56

We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world …

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841: You're Right On Time: The Grounding, Mindset Shift and Action Plan to Get You to Where You Want to Go with Amber McCue 41:39

24d ago41:39

41:39

What if, instead of worrying that you are running out of time in your business or that your plans are delayed, you accepted that you are right on time for your own destiny? Today I am joined by Amber McCue, a woman who went from being an 18-year-old single mom to owning three companies that allow her to work from anywhere in the world. Join The Co-…

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Evolving Your Brand Over Time | Matt Prince of Taco Bell 38:38

29d ago38:38

38:38

This week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorsh…

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840: From a Harvard-trained Neuroscientist: This Counterintuitive Strategy Can Help You Succeed in Your Career 22:32

29d ago22:32

22:32

People often believe that in order to succeed at their work, they have to be absolutely excellent at everything that they do. But what if following that path would only lead you to burnout? Today’s episode was inspired by an article I read by Morgan Smith for CNBC. She interviewed Harvard-trained Neuroscientist and Adjunct Professor Juliet Han. Han…

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Next episode is on April 30 0:38

1M ago0:38

0:38

I was out of town recently and wasn't able to produce a show, but one for April 30 is in the works to get things back on track!द्वारा Scott Murray

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My CRM is Bigger Than Yours || Quarter 1, Done 40:28

1M ago40:28

40:28

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and e…

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Pop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim 44:24

1M ago44:24

44:24

We're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer. Follow along w…

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839: Get Unstuck: How to Tackle Your Mindset for People Who Prefer to Talk Strategy 43:57

1M ago43:57

43:57

I don't know about you, but when I’m feeling stuck, my default is to jump straight into strategy. What's the tactical plan? What steps should I take? How do I break free from this rut? Is there a book, a podcast, a process, a checklist – anything that can guide me out? Just hand me the instruction manual, and let's get moving! But if you suspect th…

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The Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue 30:02

1M ago30:02

30:02

This week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando…

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838: Why Talking to Strangers May Be The Key to Revenue Growth & Your Happiness (Plus, The 7 Stories That Create Deep Connection) 26:26

1M ago26:26

26:26

Are you creating a diverse social experience for yourself and your business or are you playing it safe? I’m going to argue why talking to strangers might be the key to more revenue growth and your happiness! During this episode, I’m going to tell you how talking to strangers has contributed to my overall happiness and helped me to grow my revenue a…

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Maintaining a Healthy Lifestyle as a Busy Young Professional | Hailey Gorski, Registered Dietician 27:12

1M ago27:12

27:12

We're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives. About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics f…

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837: The Ultimate Collaboration Guide: 120 Partnerships & The Mindset That Made Them Possible with Angela Henderson 44:43

1M ago44:43

44:43

Strong partnerships and collaborations can be the keys to success. By joining forces with like-minded people, you can not only unlock new opportunities and expand your network but also achieve remarkable growth! In this episode, Angela shares how she built 120 partnerships in one year, the positive impact those relationships had on her business, an…

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The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle 40:11

1M ago40:11

40:11

This week, Cassie and Erica walk through strategic brand partnerships with Namita Gupta, Director of Strategic Partnerships at SoulCycle. In this episode, Namita explains how to ensure a seamless and impactful brand partnership or activation, gives us her perspective on what makes a partnership have “staying power” in a consumer’s mind, reveals som…

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836: The ONLY Real Passive Income 41:06

1M ago41:06

41:06

Passive income posts frustrate me so much – especially the ones promising you that digital products will make you money in your sleep. Don’t get me wrong, digital products have made me millions and they are great to have in your business. But they do not generate sales without maintenance and certainly do not work all on their own! They are far fro…

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The Walkaway Paradox & Marketing Communication Strategies 53:29

1M ago53:29

53:29

Superpowers aren’t always used for battle, even in marketing. If you want to be your audience’s hero, they need proof you’re not a villain. They need to know you come with good intentions and that you’re not just about the battle for their business. Sales and Marketing Keynote Speaker and They Ask You Answer author Marcus Sheridan will discuss what…

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Establishing Credibility with Your Audience | Eric Gray of Maverick Content Studio 33:32

1M ago33:32

33:32

We're excited to introduce you to Eric Gray, Founder and CEO of Maverick Content Studio. In this episode, we walk through the key elements of successful storytelling, common mistakes brands make in creating content, how to establish credibility and trust with your audience, and Eric's best advice for social media and marketing professionals looking…

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835: What’s Possible: From Solopreneur to Scalable Enterprise with Ryan Deiss 41:32

2M ago41:32

41:32

In today's episode, Ryan and I delve into his entrepreneurial journey, starting from his very first company which kickstarted his career. We explore the invaluable lessons he's learned and what he recommends for businesses in their infancy. As for those businesses that don't quite make it? Ryan breaks down the biggest reasons and shares insights on…

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