सर्वश्रेष्ठ Marketing Campaigns पॉडकास्टस (2024)

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Establishing Your Agency in New Markets and Overseas 19:44

3d ago19:44

19:44

Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with ent…

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The Future of Digital Advertising 23:53

4d ago23:53

23:53

Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal…

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Loyalty Programs Drive Entertainment Brand Marketing 17:50

6d ago17:50

17:50

Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design …

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Refreshing An Evergreen Brand For A Younger Audience 6:20

7d ago6:20

6:20

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Uniting Your Inner Turmoil with Your Outer Self 19:25

10d ago19:25

19:25

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Building an empire often means an intense focus on external validation – accumulating things, achieving recognition, and chasing that elusive feeling of hyper-growth. However, many entrepreneurs discover that the next accomplis…

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Entrepreneurs Can Be Driven and Have Peace 38:12

11d ago38:12

38:12

Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Entrepreneurs are renowned for their relentless drive and ambition. However, achieving long-term success relies on striking a crucial balance: maintaining that drive while fostering a sense of peace and well-being. Today, Rob d…

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Utilizing A Literary Approach to Brand Marketing 28:26

13d ago28:26

28:26

Noah Lekas, Freelance Writer and Editor, explores brand storytelling and literary approaches in marketing. Amid AI and the attention economy, the future of marketing lies not just in the product or idea itself, but in the narrative that surrounds it. This narrative, when authentic and deeply understood, becomes the compass guiding every aspect of a…

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Narrative Brand Marketing for Honest Tea 11:34

14d ago11:34

11:34

Noah Lekas, a Freelance Writer and Editor, delves into brand storytelling and literary approaches in marketing. While data is crucial for understanding our audience, it's the stories we tell that truly resonate with them. Transforming insights into compelling narratives not only captures attention but also creates lasting connections with our audie…

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Maximizing In-House Marketing Competencies 14:22

17d ago14:22

14:22

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external a…

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Revolutionizing In-House Marketing 13:35

18d ago13:35

13:35

Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, …

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Succeeding in Experiential & Branded Activations 23:39

27d ago23:39

23:39

Sarah Early, Head of Emerging Platforms, UTA Entertainment and Culture, at UTA, delves into content and brand activations. Consumers today crave immersive experiences that connect with them on a deeper level, fostering brand loyalty and driving meaningful interactions. But simply creating a "stunt" isn't enough anymore to succeed in this dynamic sp…

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The Best Content Right Now for Brand Campaigns 16:00

28d ago16:00

16:00

Sarah Early, Head of Emerging Platforms, Entertainment and Culture, at UTA, delves into content and brand activations. Often, brands hastily chase after the latest influencer or trendy platform, but these strategies tend to yield short-lived results. Instead, effective campaigns leverage cultural moments to reinforce established brand messages, fos…

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Amazon Australia's Small Business Start-Up Campaign 12:11

1M ago12:11

12:11

aphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's sm…

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Facebook Australia's Gift Guide Campaign 15:21

1M ago15:21

15:21

Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and e…

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The Future of Brand & Agency Relationships 14:02

1M ago14:02

14:02

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to cr…

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AI for Brands and Agencies 15:57

1M ago15:57

15:57

Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining…

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Making NOW Your Moment 18:03

1M ago18:03

18:03

Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, tak…

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Navigating CPG with Vision & Purpose 16:22

1M ago16:22

16:22

Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. Flipstik's journey epitomizes perseverance, overcoming obstacles like initially failing to advance in Shark Tank to unconventional tactics like rapping a business pitch at the Revolt Summit. However, beyond these challenges, there was a story th…

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Rebranding in the Higher Education Space 24:10

2M ago24:10

24:10

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackl…

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The Art of Purpose-Driven Marketing 21:03

2M ago21:03

21:03

Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their go…

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Why Looney Tunes Got Covered by Adweek and AdAge 11:14

2M ago11:14

11:14

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms li…

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Commonalities in Brand Strategy Between Netflix, Amazon, and WarnerMedia 27:46

2M ago27:46

27:46

Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships w…

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How Brands Can Create Distinction in Their Messaging 17:46

2M ago17:46

17:46

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into…

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Rebranding for Better Market Penetration 16:01

2M ago16:01

16:01

Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to s…

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Reimagining Go To Market for Lifestyle Brands 10:57

2M ago10:57

10:57

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency…

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Challenges for Active Lifestyle Brands 31:12

2M ago31:12

31:12

Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innov…

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How to Shoot a Brand Film Now 36:14

2M ago36:14

36:14

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets a…

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Building Empires on Brand Films 18:21

2M ago18:21

18:21

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling f…

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How H&M Revolutionized Recruitment Campaigns 12:58

3M ago12:58

12:58

Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, …

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Unveiling Differin's Brand Refresh Campaign 16:24

3M ago16:24

16:24

Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage…

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Reel Success: How Reels Elevate Your On-Site Presence 10:36

3M ago10:36

10:36

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and…

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The Significance of Short-Form Video for Modern Branding 11:24

3M ago11:24

11:24

Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to …

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CGI's Role in Modern Marketing 13:27

3M ago13:27

13:27

Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative contr…

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Reimagining Car Launches 13:50

3M ago13:50

13:50

Faruk Heplevent, founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufactu…

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The Brand Power of Retail Pop-ups 20:13

3M ago20:13

20:13

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show Notes Connec…

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How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity 29:36

3M ago29:36

29:36

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how su…

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Learnings From Working On Iconic Brands Like McDonald’s, Colgate & Coppertone 14:17

3M ago14:17

14:17

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. Coppertone possessed an iconic but underused symbol, while McDonald's had diluted its brand wit…

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How General Mills Comprised Household Name Brands 18:02

3M ago18:02

18:02

Hamish Campbell, VP Executive Creative Director at Pearlfisher, delves into how General Mills brought together iconic brands like Gushers, Fruit by the Foot, and Fruit Roll-Ups, and showcase their strategy by building a portfolio of beloved fruit snacks. General Mills partnered with Pearlfisher to breathe new life into these classics. The result? A…

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Changing the Way Brands Think About Checkout 23:56

3M ago23:56

23:56

Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. Checkout is often overlooked when it comes to personalization. While other parts of the website are tailored to individual preferences, brands have yet to fully embrace this idea for the checkout process. Today, Casey discusses changing the way bra…

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Rebranding B2B Companies 20:01

3M ago20:01

20:01

Casey Gannon, Vice President of Growth at Bold Commerce, shares insights on rebranding B2B companies. When Bold Commerce reached the growth limits within the Shopify ecosystem, they recognized the need for a rebrand to expand into the mid-market and enterprise space. Rather than following the traditional B2B marketing playbook, they took a controve…

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Modernizing Business for Today's Consumers 17:09

3M ago17:09

17:09

Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative player…

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How Arizona Lottery Impacts the Wider Arizona Community 22:01

3M ago22:01

22:01

Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity…

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The Future of AI in the Advertising Business 20:13

3M ago20:13

20:13

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to in…

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How Brands Use Microsoft to Drive Revenue 20:07

3M ago20:07

20:07

Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage o…

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How to Utilize Sonic Branding and The Modern Audio Landscape 11:40

3M ago11:40

11:40

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of a…

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Using Compelling Language to Define Your Brand 16:15

3M ago16:15

16:15

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and i…

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Why Influencers Are Becoming Racehorse Owners 23:28

4M ago23:28

23:28

Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. While horse racing has a long history as a popular sport, it has faced criticism related to issues of horse welfare and integrity in the sport. However, efforts like Branch and Bramble's campaign are aiming …

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How Patagonia Increased Traffic Thru Empathy-Based Marketing 20:28

4M ago20:28

20:28

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1
The Importance of Out of Home 15:49

4M ago15:49

15:49

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying th…

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Carhartt's Snap-Led Brand Lift 19:57

4M ago19:57

19:57

Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segment…

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