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1000 Ways to Market Your Business

Pushing the Envelope, Inc.

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1000 Ways to Market Your Business by Pushing the Envelope is a marketing communication podcast that will help businesses grow. Hosted by Samantha Scott, APR, President and Owner of Pushing the Envelope, a Fort Myers, Florida-based marketing and public relations agency, 1000 Ways to Market Your Business dives deep into how businesses can succeed using marketing. Find out more at getpushing.com.
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UN-Market Your Business

Carol J. Dunlop

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The UN-Market Your Business podcast gives you tested, effective, tried-and-true marketing strategies that really work to help you convert marketing into money. Get ready to discover marketing strategies that are true to who you are and how you want to present your business to the world.
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How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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Step into the dynamic world of the wedding industry with Wedding Empires, your indispensable podcast companion crafted exclusively for ambitious wedding professionals eager to elevate their businesses to unprecedented heights. Led by Jac Bowie, the forward-thinking CEO of The Wedding Academy, and Ben Connolly, a distinguished award-winning wedding photographer and esteemed educator, this podcast is your gateway to a wealth of invaluable insights, expert interviews, and actionable strategies ...
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This podcast series records the 3rd annual Begbroke Transfer conference 'Building a Business: Moving Your Product to the Market' at Begbroke Science Park, University of Oxford. Begbroke Science Park is home to a broad range of activities within three inter-related themes: Applied and basic science research; High tech spin-off and start-up companies; Knowledge transfer activities. This series of seminars is held to encourage and support young science based high tech companies from their decis ...
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Ask Jac & Ben A Question! Tired of being a "glorified hobbyist" in the wedding industry? In this eye-opening conversation with business coach Tammy Johnston, we uncover the crucial mindset shifts and practical strategies needed to transform your wedding business from struggling side-hustle to profitable enterprise. Tammy pulls no punches as she dis…
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Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices? In this episode, you’ll…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope. The two discuss the intricacies of creating a successful marketing funnel, breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for maki…
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In this episode of the UN-MARKET Your Business podcast, Carol Dunlop reveals her best UN-marketing strategy - a powerful trifecta of authorship, podcasting, and expert summits. Discover how these three interconnected elements can help purpose-driven entrepreneurs expand their visibility, establish credibility, and create sustainable revenue streams…
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Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works…
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Ask Jac & Ben A Question! Ready to transform your wedding business with Facebook and Instagram advertising? This episode delivers game-changing insights from digital marketing expert Kyle of Social Geeks, who manages Wedding Academy's successful ad campaigns. Before spending a single dollar on ads, Kyle emphasizes the importance of preparation. You…
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In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews Rene Padmore, who shares her innovative KAV model for effective teaching and learning. Discover how this powerful framework - built on Knowledge, Action, and Value - can help you teach anything effectively and position yourself as an authority in your field. Lea…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope. The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion …
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Ask Jac & Ben A Question! Step into the stunning world of marquee weddings with Susie Evans, founder of Susie Evans Wedding and Events Co. In this episode, we unpack the unique challenges and endless possibilities that bespoke marquee weddings present. Susie shares her journey into the wedding industry, revealing how her passion for creating memora…
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Ask Jac & Ben A Question! Wedding professionals, your moment for global recognition has arrived! The Wedding Academy proudly introduces the Global Wedding Excellence Awards (GWEA) – our inaugural celebration of exceptional talent throughout the wedding industry. After mentoring over 8,000 wedding professionals across two decades, we've witnessed th…
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In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares her experiences with embracing AI in marketing, particularly focusing on chat bots like Claude and ChatGPT. Discover how AI can save you time, enhance your business strategy, and help you create comprehensive marketing plans that convert leads to clients without feeling …
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Ask Jac & Ben A Question! Step into the world of wedding photography with Craig Peterman, a visionary who has mastered the art of building a brand that resonates with couples. Join us as we explore Craig's inspiring journey, starting from his roots in high school photography to becoming a sought-after name in the wedding industry. His unique approa…
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In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Deandra Jalisa, an entrepreneur who has successfully pivoted multiple times in her career. From hairstylist to balloon artist to coach, Deandra shares her journey of embracing change and following her intuition. Discover how pivoting can lead to growth, fulfillment, …
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If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable. In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from…
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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together. Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everythi…
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Ask Jac & Ben A Question! Sally Gallis, a former drama teacher with a passion for storytelling, has made a striking transition into the world of wedding planning, founding her own successful business, Luna and the Lane, in Brighton. She unravels her fascinating journey from the classroom to orchestrating unforgettable celebrations, revealing how he…
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In this empowering episode of the UN-MARKET Your Business podcast, host Carol Dunlop tackles a rarely discussed but universally experienced challenge: business slowdowns. Discover ten practical strategies to help purpose-driven entrepreneurs overcome slip-ups, slowdowns, and stalls in their business. Carol shares personal experiences and actionable…
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If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the …
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Ask Jac & Ben A Question! What if you could safeguard your wedding business against unexpected challenges and legal pitfalls? Join us on this eye-opening episode of Wedding Empires as we welcome the formidable Leah Weinberg, a former wedding planner who has seamlessly transitioned back into law to become a pivotal force in the wedding industry. Lea…
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In this episode of the UN-MARKET Your Business podcast, host Carol J. Dunlop interviews AI marketing expert Rob Schultz who reveals how Purpose Driven Entrepreneurs can use artificial intelligence to double your revenue while working less. You will discover how to leverage AI as your personal assistant to improve your marketing messaging, analyze y…
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For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine produ…
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Ask Jac & Ben A Question! Join us as we embark on a captivating journey into the world of destination weddings with the remarkable Alida Silify C., a distinguished wedding planner from Eastern Europe. Ever wondered what it takes to plan an international wedding and why Hungary is becoming a hotspot for such events? Get ready to uncover Alida's fasc…
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In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop shares her expertise as a 10X Amazon bestselling author and explains how writing a book will transform your business. Also, discover how becoming a bestselling author will create multiple income streams and establish you as an authority in your field, plus get details about the…
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It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realiz…
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In this episode of the UN-MARKET Your Business podcast, host Carol Dunlop shares her proven framework for becoming a bestselling author in just 30 days. As a 10-time Amazon bestselling author who has helped nearly 100 entrepreneurs achieve bestseller status, Carol breaks down the essential research and preparation steps needed before writing your b…
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Oftentimes, in the marketing process, horse business owners will jump right to the sale. From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying? That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle…
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Ask Jac & Ben A Question! Unlock the secrets to a thriving wedding business and a balanced life as we welcome Heidi Thompson, the bestselling author behind "Clone Your Best Clients" and the mastermind of Evolve Your Wedding Business. Discover how the upcoming Wedding Business CEO Summit on the 17th February can transform your work weeks from exhaus…
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In this episode of the UN-MARKET Your Business podcast, Carol J. Dunlop interviews Josh Hall, founder of Web Designer Pro community, about his journey building a successful online membership platform. Discover proven strategies for creating engaged communities, effective member communication, and sustainable growth. For more information and to get …
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Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this …
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Ask Jac & Ben A Question! How does a spontaneous trip to Japan end up with an unexpected twist, and what does it have to do with our voice struggles? Join us on this quirky adventure as we come back from a whirlwind trip filled with unexpected turns, including a hospital visit that put our vocal cords to the test. As we gear up for upcoming travels…
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Ask Jac & Ben A Question! Join us as we sit down with Jessica Bishop, the inspiring founder of the Budget Savvy Bride, who transformed her personal wedding planning blog into a go-to destination for budget-conscious couples. Discover Jessica’s journey and her innovative strategies to grow a brand from scratch without spending a fortune. Learn from …
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In this episode of the Un-Market Your Business podcast, host Carol J. Dunlop reveals the powerful strategy of using virtual summits to help entrepreneurs make money, attract clients, build their email list, and establish authority in their niche. Drawing from her extensive experience of creating 15 summits, Carol breaks down exactly how you can lev…
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If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on. The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you …
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Ask Jac & Ben A Question! Discover the captivating world of wedding cinematography with Dimitris Tavlidis, a celebrated filmmaker from Greece with a portfolio boasting over 400 destination weddings. Dimitris shares his incredible journey from filming a bride's preparation to becoming a sought-after expert in the wedding industry. Learn the art of c…
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Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales an…
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Ask Jac & Ben A Question! In this exciting episode of Wedding Empires, we’re joined by the incredible Meghan Ely, owner of OFD Consulting and one of the most influential voices in the wedding industry. Meghan combines her in-the-trenches event experience with her PR expertise to help wedding professionals get the recognition they deserve. With acco…
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Ask Jac & Ben A Question! What could possibly go wrong at a wedding? Uncover the hilarious and sometimes cringe-worthy world of wedding mishaps with our new podcast segment, "I Do Disasters." Join us as we dive into real-life stories of matrimonial mayhem, where everything that could go wrong did, and find out how these golden lessons can save your…
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