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Welcome to the Make Lemonade Podcast, hosted by John Jimenez, an accomplished filmmaker, and creative professional. Our podcast is dedicated to sharing valuable insights and lessons learned from life experiences. Make Lemonade is all about personal growth, resilience, and turning challenges into opportunities. Whether you're looking for inspiration, practical tips, or simply enjoy listening to podcasts during your daily commute or workout, we've got you covered. Join us on this journey of se ...
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Let's Make Lemonade

Omnicom Media Group Germany

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Wenn dir das Leben Zitronen schenkt, dann mache Limonade daraus: In unerwarteten Zeiten liegen auch neue Chancen und Möglichkeiten. Angelehnt an diese Redensart begrüßt unser Gastgeber Benjamin Becker in unserem Podcast regelmäßig hochkarätige Gäste aus der Marketingbranche. Ob Einflüsse der Krise auf Unternehmen und Menschen, neue Marketingtrends oder aktuelle Themen, die die Gesellschaft bewegen: Seid gespannt auf inspirierende Insights und natürlich spannende Gesprächspartner*innen in uns ...
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Making Lemonade with Whit + Kels

Whitney Hale + Kelsey Bobka

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Life sure knows how to hand us lemons, what we do with them can affect the outcome of our lives. Whit + Kels have been handed their fair share of lemons, and are doing the best to make lemonade out of it. in 2017 they both lost a child, while navigating grief and loss, they became friends and want to help others along the way. They will be sharing their journeys, as well as interviewing many others who have gone through the trenches, and figured out how to get up on the other side!
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Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform. Timestamps 00:00 Intro 01:17 Leaving Lempire…
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Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more. Links John O'Nolan episode: https://youtu.be/QXwiTZiO46g Simon Pittman episode: https://youtu.be/L11ii1qKD5o Rob Walling episode: https://you…
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Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to c…
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John O’Nolan is the founder of Ghost, an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open source, with a simple SaaS model to fund future developmen…
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Justin is the co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. Justin was on the pod back in January and we ended feeling like there was left with lots more to discuss, particularly Justin’s t…
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Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, bu…
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On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale, where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people seeing his layoff tweet, but after documenting his though…
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Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites, his personal, Statamic, the Radical Design landing pa…
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Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™, an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in business development. Follow Sara: Website YouTube Twitter …
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Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update…
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Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgato…
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Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company. This is an exciting episode, as it comes shortly afte…
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Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up i…
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Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50…
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Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode, JR turns coach as we …
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Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the a…
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We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year. 00:00 Intro 00:34 Christmas break catchup 03:18 Looking back on key events in 2023 11:13 Reflection on not raising 13:29 Some of the key …
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Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVI…
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Today we’re joined by Rob Walling, an entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 690 episodes having started in 2010. He’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, Th…
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Today we’re joined by Jason Cohen. He’s most well known for being the co-founder of WP Engine. You might also know Jason as @asmartbear on Twitter and from his popular blog with the same name, started almost 2 decades ago. Jason is a 2 times unicorn founder so has some incredible startup wisdom at all stages of growth. This is a wide ranging conver…
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Tara is our last guest for season 3, and her story is an incredible one to end on. Tara speaks with us about losing her daughter, Taylor in a skiing accident. Tara and her family were able to give the gift of life through donating Taylor's organs. They then decided to help form a support group for families who grieve the death of a loved one and al…
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In this episode, we’re going to have a good old catch up about the state of play at Lemon Squeezy. How the most recent Black Friday period has been, what new features have been released recently, how the team growth is going and some of the new features in the works (including building a marketplace from scratch). Timestamps 00:00 Intro 00:45 Not m…
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Georgie, a widow who tragically lost her husband Steve to cancer, shares her heartfelt life journey with us. She recounts the beautiful story of how they met and the extraordinary life they built together. When Steve received his diagnosis, he urged them to "live life", and they truly embraced that mantra. Georgie reflects on their determination to…
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In this episode James and JR address mental health challenges within startups, which can put a particular amount of stress on founders and employees. This episode is particularly poignant because the recording day marked the anniversary of the death of JR’s friend from mental health. We discuss how we've both had our own run-ins with depression and…
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Today we’re joined by our first guest of the series, Aaron Francis, who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com, a course Aaron made teaching you how to make better screencas…
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In this episode, we’re going to be talking all things shipping at Lemon Squeezy. Why they ship fast without breaking things, Simple Loveable Complete Products rather than MVPs and everything involved in the process. Timestamps 00:00 Intro 00:56 Why shipping fast is important 04:10 Does shipping too fast and consistently lead to bloat 06:27 How we s…
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Anne and her spouse faced the challenges of miscarriages and infertility, which ultimately steered them towards the paths of adoption and foster care. Anne's story is truly remarkable, highlighting the importance of divine timing and the significance of persevering even when all seems lost. Anne has a genuine uplifting presence about her. We sincer…
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Listen to Mike's personal account of his experience with Montelukast, a medication he had been taking since he was 14 years old. He vividly describes the physical and mental struggles he endured until one day he discovered a black box warning associated with this drug. Being forced to abruptly stop taking it, Mike gradually realized that many of hi…
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Now, if you knew you were going to sign a piece of paper that was going to make your company worth $50m, would you turn it down and walk away? Well, that’s exactly what has happened with JR and the Lemon Squeezy team, and is why we’ve had a brief break from the pod. But we’re back, and JR is ready to share all. We’ve lined up a cracking few episode…
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AnneMoss shares with us how she tragically lost her 20 year old son to suicide and what her grief journey was like trying to move forward from that loss. AnneMoss did such an amazing job at articulating her thoughts and feelings about what life has been like after going through such a tragedy. She takes you a long on her journey as she describes th…
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20 years ago Heidi lost her 5 year old daughter Alison, to a brain tumor. She walks us through what life was like before Alison's diagnosis, and what happened throughout her life after Alison passed away. Heidi is definitely making lemonade with her lemons. She chose to keep moving forward and to honor Alison through living her own life and fulfill…
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A knock at Janica's door late one night in November 2016, changed her life forever. Her husband, Eric was a Utah State Trooper and was on duty when he was struck by a vehicle. She was a mom to 3 little boys, and suddenly faced life alone to raise them, as a young widow. She told us her story in today's podcast, and what life looked like as she navi…
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Leah chats with us today about how going through her divorce really drove her into this path of financial freedom. Leah became a parent of three overnight, went through a divorce, and then built her business from the ground up. Leah Hadley is the Founder and CEO of Great Lakes Divorce Financial Solutions, where she is on a mission to provide women …
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Alexandra Wyman is our guest on this week's episode. She tells us her story about losing her husband to suicide and walking that journey as a single mom with a young child. One of our favorite things about this episode is that Alexandra is trying to change the stigma that is placed around suicide. She was so willing to come on our podcast and share…
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We're thrilled to be back, and we have an absolutely amazing story to share with all of you! Dan Davis is an extraordinary individual who has faced significant challenges in his life. We were incredibly honored when he graciously accepted our invitation to join us on our podcast to share his inspiring journey. What sets him apart as a guest is that…
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Brooke talks with us today about her daughter Korrie who was diagnosed with a rare disease, Rett Syndrome. Rett Syndrome is a rare genetic mutation affecting the development of the brain. Rett Syndrome is rarely inherited. Brooke tells us about the ups and downs of getting Korrie's diagnosis. She gives us a little insight into their family dynamic …
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This week's guest, Mandi tells us about her son, Tate who passed away a couple of years ago. Tate was a talented, smart, brave, and very busy boy who seemed to excel at many things in life. Tate unfortunately left this world too soon, and Mandi does a beautiful job at sharing her experiences through the grief and mourning of her son. We love when y…
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This episode was such a great one to record because we learned so much from Aubrey. Talk about a person who persevered through her set backs in life and continues to thrive. Aubrey has memories from back in Kindergarten where she experienced being kept in her classroom while the other kids went out for recess. Her teacher was trying to get her to w…
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Summer is our guest for this week's episode. Summer's husband was snowmobiling, which he had been doing his whole life, when he was caught in an avalanche that took his life. Summer walks us through that horrific day while describing her thoughts and feelings when she found out what had happened. Summer lost her husband, and her 3 young children lo…
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You guys, we have such an amazing guest to share with you this week. Karen tells us her story about her son Kyle passing away. She walks us through what he was like growing up. The trials he had gone through in life and what he had to overcome. His love for football, and how much the game meant to him. Karen tells us about the days leading up to Ky…
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This week we are dropping another episode from season 1. We feel that we have so many important and amazing episodes, and we hope to bring in traffic through these re-releases. So help us out and share Jordin' episode, it is a powerful one! XOXO - Whit + Kels December 2018 changed Jordin's life forever. She was traveling with her daughter Lyla and …
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Hey friends! We have been talking about how we have so many good episodes from amazingly brave people and we have decided it is time to re-release a few! For this week's episode we are dropping Tessie's story from season 1! If you missed her episode, or are new to this podcast, make sure to listen to this one! Tessie is an incredible woman who tell…
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We are so lucky to have Andrea come and talk to us about her liver transplant because April is Organ Donation Awareness month. Andrea tells her story so gracefully while sharing the highs and lows of needing an organ, and living with a transplant. Andrea works closely with Donor Connect in Utah. Andrea and Whitney go speak with schools to teach chi…
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Today we’re joined by the formidable Jack Ellis, co-founder of Fathom Analytics, the simple, privacy focused alternative to Google Analytics. While Jack isn’t running a successful software company, he spends time teaching people with his courses. He has two, which have made over $250k cumulatively Timestamps: 01:31 - Becoming the face of Fathom 10:…
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Suzanne's episode is such a beautiful story. You can feel the love that she has for her parents and she tells us about losing both of them within a few years of each other. Suzanne's relationship that she had with her parents is one that many people dream of. We love that we get to have her tell her story through our podcast. Suzanne's father had a…
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Today JR and James joined by Arvid Kahl, who previously built and sold his SaaS, Feedback Panda, for a life changing amount of money. From then Arvid has made it his mission to help other indie founders build a successful bootstrapped business, through his books Zero to Sold and The Embedded Entrepreneur and also his weekly blog, newsletter and pod…
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Our guest on this weeks episode is Syna. Syna tells us about her and her husbands journey through infertility and what eventually led them to the adoption of their son Mika. She talks about the dead ends that they had to push through for Mika. After adopting Mika and feeling like life couldn't get any better, Mika contracted botulism. Syna does suc…
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Today we’re bringing you a Lemonhead episode where JR and James take you behind the scenes of what it takes to build a affiliate feature from scratch and how the team are shaping up for launch. Hope you enjoy this little peek under the surface of how the Lemon Squeezy team operates. Timestamps: 00:00 Intro 00:42 Is running Lemon Squeezy stressful? …
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Kylee was gracious enough to come on our podcast this week and share the story of her little boy, McKrae. Kylee and her husband, Kale were so excited in March of 2022 to bring a new baby into their family. What they didn't know, was that they were delivering a baby with down syndrome into a hospital that didn't have the staff or a NICU to give them…
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Today we’re joined by Thomas Frank, a YouTube creator with over 2.8m subscribers on his main channel and 138k subscribers on his Notion-focused channel, Thomas Frank Explains. He started out helping ambitious college students study better and pivoted to the self-help/personal development niche. He’s a creator in every sense, going from YouTube vide…
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