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London Writers' Salon

Parul Bavishi, Matthew Trinetti

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What does it take to launch, grow and sustain a successful career as a writer? Listen in each week as Matt & Parul, two friends and founders of the London Writers' Salon, sit down with a writer they admire – from best-selling novelists to popular bloggers, award-winning playwrights, journalists, poets, and more – to explore the mindset, practical tools, craft secrets and creative practices they use to write well, publish often, and build successful and sustainable writing careers.
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The First Lady of Iceland Eliza Reid on her writing habits, her creative life and why the Iceland Writers’ Retreat is a perfect place for writers. We also discuss her fiction and nonfiction, navigating self-doubt, being tenacious with time and how she balances her responsibilities as a writer with her role in public service. * ABOUT ELIZA REID Eliz…
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Clara Vulliamy, a children’s author of over 30 books talks about how she approaches collaboration, and what she’s learned from decades in the world of children's publishing as an author and illustrator. * ABOUT CLARA VULLIAMY Clara Vulliamy is the daughter of author-illustrator Shirley Hughes and architect John Vulliamy. Her first experience of mak…
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Before Sunrise co-writer, Kim Krizan on plotting for the screen, creating memorable characters for Ethan Hawke and Julie Delpy and advice on how to start writing a screenplay. * ABOUT KIM KRIZAN Kim Krizan is the Academy Award-nominated writer of the films “Before Sunrise” and “Before Sunset.” Her book Original Sins: Trade Secrets of the Femme Fata…
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New York Times bestselling author Learning to Love Midlife on why life gets better with age, midlife as a chrysalis & awakening and how we can create the ideal condition for a Creative Life. * ABOUT CHIP CONLEY Chip Conley is on a mission. After disrupting the hospitality industry twice, first as the founder of Joie de Vivre Hospitality, the second…
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Leo Vardiashvili on disciplined writing, completing his literary novel and writing about home. * ABOUT LEO VARDIASHVILI Leo Vardiashvili moved to London with his family as a refugee from Georgia when he was twelve years old. He studied English literature at Queen Mary University of London. * RESOURCES & LINKS Hard by a Great Forest by Leo Vardiashv…
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New York Literary Agent Lucinda Halpern on positioning your book, finding the big idea for your pitch and finding and getting signed with a literary agent. Also, query letter essentials and how to get feedback from beta readers. * ABOUT LUCINDA HALPERN Lucinda Halpern is a New York literary agent with over 15 years' experience securing book deals w…
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Hester Musson (The Beholders) on her writing and querying process for her gothic historical thriller. She also talks to us about how she overcame rejection and got published. * ABOUT HESTER MUSSON Hester Musson studied at Bristol University and the RCS in Glasgow. She worked as an actress and autocue operator in London before writing full time, and…
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Farrah Storr, former Editor-In-Chief (ELLE/ Cosmopolitan) and Head of Writer Partnerships for Substack on what it takes to grab the attention of a reader, overcoming the fear of publishing work and leaning into discomfort. We also discuss how we might think like an editor with our own writing, and how we might use feedback constructively. We also c…
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The New York Times bestselling author Jami Attenberg talks about her latest non-fiction book 1000 Words: A Writer’s Guide to Staying Creative, Focused, and Productive All Year Round, her journey from being a broke writer to creating a successful creative career, creating the #1000wordsofsummer movement and how she fights for a life of writing. We a…
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Filmmaker, author, presenter Alex Bescoby (The Last Overland) takes us behind the scenes of his Channel 4 documentary. We discuss brand partnerships, finding the right team, dealing with setbacks and the editorial process. * ABOUT ALEX BESCOBY Alex Bescoby is an award-winning filmmaker, best-selling author, and an experienced broadcaster. His films…
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Accelerator Physicist and author Dr. Suzie Sheehy (The Matter OF Everything: Twelve Experiments That Changed Our World) on simple storytelling techniques to make science and other complex subjects engaging. Plus, Suzie's early impressions as a first-time author, her process for writing and researching The Matter of Everything, and overcoming her 'v…
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New York Times bestselling author David Arnold on his journey from professional musician to writer, choosing POV, using vignettes and writing characters that YA readers can’t resist in his latest book, 'I Loved You In Another Life.' * ABOUT DAVID ARNOLD David Arnold is the New York Times bestselling author of Mosquitoland, I Loved You in Another Li…
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Emma Ganon on The Success Myth, our obsession with achievement and how to let go of the idea of having it all. We dive into her creative journey as an entrepreneur and writer of both nonfiction and fiction and the world of Substack. We also talk about Emma’s different income streams, reflections on her Self-Publishing Era, and we look at how she di…
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Seth Godin is one of the most influential writers and thinkers of our time. He is the author of twenty-one international bestsellers, and his work has been translated into over thirty-nine languages. In this conversation with Seth, we discuss his latest books, The Song of Significance and The Practice, and how we might find the courage to make and …
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Bestselling historical fiction novelist Victoria Hislop (The Island, The Figurines) on how she started writing, how she weaves her love of travel and history into her books, the realities of research, and her process for writing books that engineer conversation. We talk about how she evokes a sense of place, how she absorbs a new environment to wri…
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Crime mystery author Gwyn Bennett about how she built a successful indie publishing business sold thousands of her own books, and why she accepted a publishing book deal with Indie Publisher Storm. We touch on why it's important to produce a professional indie published book, Gwyn's approach to writing sales copy for her books, hitting the Amazon b…
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Award-winning poet and writer on her process of crafting a poem, how she brought lyric sensibility to her memoir, and how we can observe and distill our experience of the world. We also talk about how she constructed her memoir, chose what to include, and navigated the intensity of publication as a memoirist. * ABOUT MAGGIE SMITH Maggie Smith is an…
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Jean Kwok (New York Times bestselling author) on the process of creating compelling characters and structuring a psychological family drama thriller. Plus we talk about narrative tension, handling criticism and dealing with pressure and failure as a writer. * ABOUT JEAN KWOK Jean Kwok is the award-winning, New York Times and international bestselli…
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Nonfiction writer and financial advisor Peter Komolafe, on pulling himself out of homelessness, struggles with debt through to becoming a financial expert. We explore how we might rewrite our relationship with money, his 5 "BASIC" principles of financial security, how visualisation helped him achieve his goals, and his experience writing The Money …
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Natalie Doherty, Children’s Publishing Director at HarperCollins, on what she looks for when acquiring books, the case against writing toward market trends, different categories of children’s books, and what makes a magical children’s book. * ABOUT NATALIE DOHERTY Natalie Doherty is Fiction Publishing Director at HarperCollins Children’s Books, whe…
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Youtuber and author Ellie Middleton on how she started sharing her work publicly, her viral posts, how she’s built an audience of 300k and rules she follows for content creation. Plus her experience of writing and publishing her nonfiction book Unmasked: The Ultimate Guide to ADHD, Autism and Neurodivergence. * ABOUT ELLIE MIDDLETON Ellie Middleton…
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Prize-winning essayist, literary critic, and professor of European literature Ben Hutchinson, author of On Purpose: Ten Lessons on the Meaning of Life, on how reading and meaningfully engaging with literature can help us live more fully—and more purposefully. Plus, lessons on living well from the literary greats, tips for becoming better readers an…
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Professor Herminia Ibarra on her hugely influential books Act Like a Leader, Think Like a Leader, and Working Identity: Unconventional Strategies for Reinventing Your Career. In this conversation with Herminia, we discuss reinventing your career, how to gain confidence as a writer, why thinking first and then acting doesn’t always work, navigating …
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New York Times-bestselling author Chris Guillebeau (Side Hustle School podcast) on the new rules of money, how people are making money in the new economy and his philosophy for how we as creators can experiment with new technology and platforms and turn creativity into income. * ABOUT CHRIS GUILLEBEAU Chris is an entrepreneur, explorer, and New Yor…
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Actress and writer Guinevere Turner on her unconventional journey from screenwriting to memoir. We explore her process of writing the cult queer film "Go Fish," produced on a modest $15,000 budget, co-writing the screenplay for Bret Ellis's book American Psycho. We also discuss her recently released memoir, When the World Didn’t End, about her chil…
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Writer and barrister Harriet Johnson on her process for writing, researching, planning and pitching her nonfiction book: "Enough: The Violence Against Women and How to End It”. We talk about using storytelling to advocate for change, combining statistics with personal narratives to provide a holistic understanding of the issues and how she deals wi…
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Documentary filmmaking Natasha Lance Rogoff on bringing Sesame Street to Russia, the mechanics of a television global series, what makes Sesame Street so successful, the driving force behind creating art in dangerous circumstances and how she learned to write a memoir. * ABOUT NATASHA LANCE ROGOFF Natasha Lance Rogoff is an award-winning American t…
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Poet and community builder Joy Sullivan @joysullivanpoet on the craft of poetry, tips for reading and writing poetry, how writers can avoid cliches and why she thinks writing from the heart is terrible advice. We talk about the business of writing, how she's grown an online following and how she balances her creative work with her business. * ABOUT…
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Nicola May, a bestselling rom-com author, on publishing 16 books, making money through self-publishing what authors need to know about marketing, and how persistence has been a key part of her writing journey. Note from Parul & Matt: We had some mic issues when recording this episode, and our sound is a little scratchy; thank you for bearing with u…
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Author Cyndie Spiegel (Microjoys: Finding Hope) on how she approaches moments of major transition and building a habit of recognizing joy even in the darkest times. We also talk about the craft of writing nonfiction and how her concept of microjoys grew from an idea to a book. * SHOW SUMMARY Cyndie Spiegel, author of Microjoys: Finding Hope (Especi…
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London-based Literary Agent Ed Wilson (Johnson & Alcock) @literarywhore on the relationship between agents and authors, finding the right agent for you, what agents are looking for and how long to wait before following up on a submission. Plus, an insight into Ed’s career, examples of submissions he’s taken on and shifts in the publishing industry.…
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Hannah Bos, co-creator and showrunner of HBO’s Somebody Somewhere on landing a series with HBO, her journey as a storyteller, how she navigates collaboration, and her approach to change and character development when writing for the stage and screen. * ABOUT HANNAH BOS Hannah Bos is a Brooklyn-based writer who, along with her writing partner Paul T…
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Former Fortune writer Polina Marinova and founder of the popular newsletter 'The Profile' talks about growing her Substack to make a full-time income, landing a non-fiction book deal, writing non-fiction, making difficult decisions, taking risks, and how to study and learn from 'geniuses'. * ABOUT POLINA MARINOVA Polina Marinova Pompliano is the au…
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Bestselling fantasy writer Samantha Shannon on dealing with early success, plotting a seven-book series and keeping anxiety at bay. * ABOUT SAMANTHA SHANNON Samantha Shannon is a New York Times and Sunday Times bestselling author of The Bone Season and The Priory of the Orange Tree. * LINKS FROM THE SHOW Ask Shannon questions on her Tumblr Shannon …
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Award-winning and debut thriller writer Megan Davis on her book The Messenger, which was influenced by her experience as a whistleblower. We explore her use of dual timelines, conflict and essential elements of a psychological thriller. ABOUT MEGAN DAVIS Megan Davis has worked in the film industry, and her credits include Atonement, In Bruges, Prid…
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Marketer and Reedsy Co-founder Ricardo Fayet on the essential elements of marketing your book, the importance of knowing your target audience and how to utilise different platforms to find your readers. This interview was recorded in 2021. * ABOUT RICARDO FAYET Ricardo Fayet is one of the co-founders of Reedsy, a marketplace connecting authors to t…
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Award-winning writer Maggie O’Farrell on the role that Arvon played in her early writing career how she crafts her novels today and the mindset that has led her to persist as a writer over the years and why she doesn’t worry about how she is perceived. She also reads from her latest book The Marriage Portrait. This interview was hosted virtually at…
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In this episode, we speak to award-winning literary agent Madeleine Milburn (founder of the Madeleine Milburn Film, TV, & Literary Agency. In this conversation with Madeleine, we take a peek behind the scenes into the queries Madeline receives at the agency; she reveals the common mistakes she sees in submissions and what she think sets a writer ap…
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NYT bestselling author Krystal Sutherland on writing young adult novels and bringing characters to life. We also talk about her experience of having her debut novel Chemical Hearts adapted into a film by Amazon Studios. We also talk about she's honed her craft. how she’s learned to plot visualise her stories. * ABOUT KRYSTAL SUTHERLAND Krystal Suth…
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Emilie Marneur shares her experience of being at the forefront of innovations in the publishing industry. We talk to her about her early days as a Literary Scout to being one of the first two employees at Amazon Publishing’s UK arm, working at Audible in its startup days and her experience of launching Bonnier’s digital-first imprint, Embla Books. …
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Award-winning author of 90 books, Joanna Nadin, talks about writing engaging stories for and about kids, and the writing practices and tools that have helped her write so many books and how she plots her stories. * ABOUT JOANNA NADIN Joanna has written more than 90 books for children and adults. She has a doctorate in adolescent identity and YA lit…
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Natalie Lue (@natlue) and Hattie Crisell (@hattiehattie) are writers who have forged successful portfolio careers. We explore their adventures in journalism, blogging, podcasting and publishing. We dive into the reality of forging a portfolio career and they give us advice for how they might start today. * ABOUT NATALIE LUE Natalie Lue is behind th…
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Madeleine Dore, author of ‘I Didn’t Do The Thing Today’ on rethinking writing routines and ruts, how to rid ourselves of the pressure to do more, embracing imperfection in the creative process, and her unique approach to her Substack newsletter. * ABOUT MADELEINE DORE Madeleine Dore is a writer, interviewer and author of I Didn’t Do The Thing Today…
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Steven Pressfield on what it means to have a creative calling, overcoming rejection and resistance, how faith in something bigger than ourselves can play a role in our creative lives, his experience writing across multiple genres, and his latest memoir, Govt Cheese. * ABOUT STEVEN PRESSFIELD Steven Pressfield (@SPressfield) is the author of The War…
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Literary Agent and writer Abigail Bergstrom on her publishing career (Simon & Schuster, Gleam Titles, Bergstrom Studios) choosing to leave editing for agenting, facing and recovering from burnout and her advice for authors developing their brand. Also, her advice for finding an agent, and tips for how to ask the right questions to your marketing an…
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Short story writer Jonathan Escoffery on his process for writing his linked short story collection, If I Survive You, how he thinks about world building, managing reader anticipation, how questions of identity influence his work, and tips for writing dynamic, moving short stories. * ABOUT JONATHAN ESCOFFERY Jonathan Escoffery is the author of the l…
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Dr. Gloria Mark on her 30+ year writing and academic career, the different attention states, how we can get into an artistic flow and why empty space is our days is important. Plus, we dive into her process of writing Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity. * QUOTE: When you think about a Japanese garden…
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Anna Jordan, playwright (Yen/ Bruntwood Prize) and screenwriter (Killing Eve, Succession) on her early years of writing, how she got commissioned and developed as a playwright. Plus, a behind the scenes look at her writing process and how she deals with self-doubt and the reality of making money as a writer. * ABOUT ANNA JORDAN Anna is a playwright…
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Novelist and screenwriter Stephen Markley on writing his 900-page epic novel The Deluge, writing sprawling narratives and what it’s like to count Stephen King as a fan. We talk about writing for the TV show Only Murders in the Building, making money as a writer, and what it takes to succeed and persist. * QUOTES “You can't guarantee your book will …
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Poet, novelist and founder of the Alliance of Independent Authors, Orna Ross, on her career from traditional to indie publishing and what it takes to succeed as an indie author. We talk about the benefits of self-publishing, marketing tips, reaching income goals, the '20 Books to 50k' goal, and why pushing past the 1st book is critical. She also te…
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