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Intentional Success with Tom Stimson

The Stimson Group

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Are you looking to take your live events production business to the next level? Do you want to learn from industry experts and gain insights into the latest business trends and strategies? Welcome to the Intentional Success Podcast, where we provide you with the tools and resources you need to help your business grow and scale… on purpose. Hosted by industry veteran Tom Stimson, each episode answers unpacks the best practices and secrets to achieving intentional success. From marketing and s ...
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Surrender Driven Success - Biblical Mindset, Intentional Motherhood, Balancing Business and Family, Purpose, Success Strategies

Michelle Hiatt -Christian Life Coach, Faith-Led Business Coach, Mom of Many Hats Mentor

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Hey friend, welcome back to The Surrender Driven Success Podcast! Do you absolutely LOVE being a wife and a mom, but something in you desires MORE? Do you have dreams in your heart and the drive to pursue work “outside of motherhood” despite ALL the hats you wear at home? But you ask yourself HOW? How can I prioritize my family AND do the things I feel called to do without sacrificing one or the other? How can I grow as an entrepreneur without hurting my family? You wonder, if it’s REALLY po ...
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Ready to build your dream sales team? In this episode, I’ll teach you how to spot sales rockstars — and trust me, it’s not about golf skills. Learn the “resume stack” trick, discover why curiosity trumps all, and hear how a simple hobby question can reveal a candidate’s potential. Plus, I explain how to spot great storytellers and why the best sale…
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On your most important event of the year, does your client want to see their Lead Video Director backing the truck into the hotel dock? I doubt it. Did you really save money with this stunt? Or does it just poison your talent pool? The most uncomfortable conversation in my consulting practice is when I have to explain why the best freelancers won’t…
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Are you wearing too many hats? In this episode, we tackle the business identity crisis. Discover the surprising origin stories of successful AV companies and learn why being a jack-of-all-trades might hold you back. We’ll explore the power of “de-emphasizing” services, how to identify your ideal customers, and the magic of “backside sales.” Whether…
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We often talk about “systems and kits” as the cornerstone of language alignment across sales, planning, and execution. After all, systems (groups of kits) and kits (individual barcodes and SKUs) integrate seamlessly with rental management software. However, this approach is incomplete. While systems and kits are helpful for planning — especially fo…
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I talk a lot about the concept of balance in business. But what is it really, and how can it help you succeed? In this definitive how-to guide, learn why balance is your secret weapon for both crises and opportunities, explore the four spheres of business, and get the blunt truth about profitability. Whether you’re just starting out or a seasoned p…
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Regardless of how you plan to ease yourself on to your next big thing, most owners agree that openly discussing an exit strategy — even if it’s years away — will cause panic and trigger resistance from their employees. I, of course, take the counter-intuitive view that exit strategies are a vital element of any business plan. They answer the ultima…
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Feel like you’re reaching for the stars in your business? In this episode, I explore what it means to “punch above your weight” — to take on challenges that seem just out of reach. Drawing from martial arts wisdom, I explore how this concept can transform your career and company. Discover the pros and cons of dreaming big, hear real-world success s…
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This week’s blog is about head trash. You know what I’m talking about. It’s the BS we tell ourselves to justify why something did or didn’t happen. Some of it’s just plain wrong. Take more control of your decision-making by trusting the math. https://www.trstimson.com/stop-playing-the-blame-gameद्वारा The Stimson Group
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Does your small business feel chaotic? You’re not alone. In this episode, we’re uncovering the power of strategy for small business owners. Find out why your business feels so noisy, learn four key questions to sharpen your business focus, and discover how to leverage your unique “superpower.” Tune in now to get strategic about your success. Plus, …
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When I wrote this blog post back in 2022, I was trying to be kind. Many of you have invested a ton of resources into job costing. Perhaps you’ve even hired an expert financier. You think it’s essential. But I’m tired of pulling punches. Here’s my blatant, unfiltered take: Job costing is dumb. In fact, it’s the worst tool we’ve ever created to help …
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Think exit strategies are just for business owners nearing retirement? Think again. In this eye-opening episode, I explain why having an exit strategy is crucial for every entrepreneur, whether you’re 25 or 65. Discover the surprising truth about selling your business, learn why profitability today shapes your tomorrow, and get real talk on the tou…
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This week’s blog should pique your interest. I’d like you to shred your organizational chart (then burn it) and do something much more valuable instead. https://www.trstimson.com/burn-your-org/द्वारा The Stimson Group
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Struggling to decide between freelancing and running a full-fledged business in event production? This episode guides you through the pivotal moments that can make or break your career. Discover the pros and cons of the rental vs. show business, uncover the hidden dangers of the “pack your own parachute” mentality, and learn the secrets to scaling …
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When my new clients build a proposal, they tend to start with the equipment, then add labor until they hit a budget number they’re comfortable presenting. But when you do it that way, you cut corners on labor. If you start with labor, on the other hand, you optimize equipment. The process of designing a project to match the customer’s budget is cal…
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Saddle up — we’re about to take your pricing strategy for a wild ride. In this episode, we’re challenging everything you thought you knew about rental pricing and equipment value. We’ll show you how to shift your focus from chasing revenue to maximizing gross profit, and why your services could be your ticket to the financial winner’s circle. Liste…
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In today's episode, we're tackling a question that many business owners grapple with: "What should be on my financial dashboard?" The answer, as it turns out, is not a one-size-fits-all solution. Your financial dashboard should be a living, breathing tool that evolves alongside your business. With countless metrics to choose from, it can be overwhe…
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Struggling with quick quote requests? In this episode, I introduce “napkin quotes” — the secret weapon that’ll help you handle RFQs like a pro. Learn the crucial differences between RFPs and RFQs, discover why less is more when it comes to quoting, and master a simple formula for creating accurate estimates on the fly. I’ll walk you through real-wo…
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You've got a hot lead on the line. They've done their homework, they're speaking your language. But hold up—before you start seeing dollar signs, let's talk about not blowing this. This episode is all about disconnecting from that sales autopilot. We're diving into why your eager beaver routine might be killing the vibe, and 3 ways to actually enga…
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In this week's episode, we're tackling one of the biggest obstacles holding businesses back: silos. These insular groups can stifle cooperation, hinder scalability, and ultimately, limit your success. But there's hope! Join us as we explore the power of the balance model and how it can naturally solve the silo problem. Imagine a world where your te…
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I’m not surprised that operationally-minded, process-driven people embrace scalability, particularly in the planning sphere. Scalability is a control freak’s paradise. Those people are happy to build out systems and processes for consistent work: checklists, prep lists, show documentation, etc. Unfortunately, those people also tend to overbuild. Sc…
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Are you still pinching pennies when you should be living large? In this episode of the Intentional Success Podcast, discover why “sweat equity” has an expiration date, learn the hidden costs of always choosing the cheapest option, and find out why flying first class might be a smart business move. Whether you’re a seasoned business owner or just st…
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Owning a business is hard. First we’re too busy, then too slow. Cash starts out tight, but then we worry about letting any of it go. The team never seems to agree on what we should do. Progress is about choosing priorities. Read the blog here: https://www.trstimson.com/sale-metrics/द्वारा The Stimson Group
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Are you tired of settling for razor-thin margins and feeling like success is always just out of reach? In this episode of the Intentional Success Podcast, we tackle the mindset traps that keep us stuck in a cycle of self-doubt and reveal three key rules for making a profit on your own terms. Discover why our industry isn’t as hard as we make it out…
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We all send out pricing vibes. It creates a guessing game. The buyer guesses what you’ll send in your proposal. You guess what the buyer wants. It seems silly when you put it that way. This week’s blog is about changing your price-leader vibe to a best-value image. Read the blog here: https://www.trstimson.com/convert-price-shoppers-into-value-buye…
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In my youth, I worked on cars. Not because I loved mechanics, broken knuckles, and grease under my fingernails. I simply needed to get to work. Which brings me to this week’s blog. Independence, self-reliance, and personal attention to detail are admirable. Intentional Success comes from bringing these kinds of people together to work toward a comm…
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Ready to end the sales vs. operations feud once and for all? In this episode, we’re sharing the secrets to creating a unified team that delivers flawless events every time. Discover how to defeat job costing, leverage packaging, build a proactive planning team, and tap into an on-demand workforce to streamline operations, boost sales, and wow your …
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Start your week with a fresh perspective on profitability and value in your business! In this episode of Monday Morning Drive, Tom tackles a common dilemma in the AV industry: should you mark up travel expenses in your proposals? Join Tom as he explores the mindset shift necessary for business owners to understand the value of their services—even t…
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In this powerful and relatable episode, I open up about my personal struggles with imposter syndrome and share the hard-won strategies I’ve used to overcome self-doubt. If you’ve ever felt like a fraud despite your accomplishments, this episode is for you. We’ll dive deep into what imposter syndrome really is, how it shows up in our lives and busin…
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Join Tom on this week's "Monday Morning Drive" as he debunks the myth that balance in business is just about outsourcing. Discover how true scalability requires managing energy across planning, selling, and administration. Learn why outsourcing is just one tactic among many and how maintaining balance can help you achieve sustainable growth and opt…
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Ready to watch your sales soar? In this game-changing episode, we’re revealing the secret sauce to building your ultimate sales dream team. Wave goodbye to the “hunter” salesperson stereotype and hello to the unsung heroes of growth: customer service reps, account managers, and account executives. We’ll bust myths about commissions and incentives w…
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Join Tom on "Monday Morning Drive" as he explores the power of scalability to transform your business. Learn how to optimize your team, manage costs, and navigate new labor laws to boost efficiency. Tom shares practical tips and strategies to overcome roadblocks, reduce scope creep, and enhance productivity without increasing headcount. Read the ar…
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In this week’s episode, I dive deep into the world of show technology and explore what it takes to create unforgettable experiences for your audience. Join me as I detail the journey from technician to show master, highlighting the importance of shadowing, learning behavior, and mastering the subtle nuances that separate the good from the great. Wh…
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Welcome to this episode of the Monday Morning Drive podcast. Today, we're diving into a crucial topic for anyone in the AV industry: shifting our mindset from order-takers to true partners. In our industry, it’s easy to see a proposal or a confirmed order as the ultimate goal. But what happens when you don’t get that far? Are you missing out on val…
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Tired of endless negotiations that leave you feeling undervalued and exhausted? In this episode, I reveal why the era of negotiation is ending and how you can stay ahead of the curve. Join me as I share how to create a compelling “apple pie” proposal that showcases your value and helps you win business without sacrificing your profits. I’ll share w…
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My job is to pay attention and, when possible, look around the corner. What I’m seeing right now is the evolution of two different camps on pricing. There’s a buy-side and sell-side view of each. https://www.trstimson.com/scalability-creep-hire-processes/द्वारा The Stimson Group
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In this episode, we’re exploring the importance of finding your tribe and joining the right club in the live events industry. I’m a Marx Brothers fan (Groucho, anyone?), and I’m fascinated by the idea of belonging to a group that truly gets you. Building community in our field can be tough. We’re often lone wolves — fiercely independent and secreti…
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I once worked with an owner that put signs in the restroom explaining “proper” bathroom etiquette. Um, it did not go as he intended. Another shop had a rule that Bob always double-checked the order before it went on the truck. So, no one checked their own work, and Bob could not take a day off. https://www.trstimson.com/process-undermines-accountab…
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Are you fed up with the constant hustle, always chasing after that next big project just to keep your business running? What if I told you there’s a better way? A way to make reliable profits year after year without the stress and uncertainty? That’s right, my friend. It’s all about scalability. In this week’s episode, we’re diving headfirst into s…
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In this episode of Monday Morning Drive, we explore the enduring sales concept of “always be closing” and its practical implications in today’s market. This traditional approach, rooted deeply in transactional sales, often doesn't align with the nuanced needs of modern industries, where the emphasis should be on meaningful interactions rather than …
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It’s easy to get caught up in the “race to the bottom” — constantly slashing prices to win jobs and stay competitive. But is this the best approach? In this thought-provoking episode, we challenge the status quo and explore how to overcome the pricing war mentality. Discover the secret to setting prices that work for your business, not against it. …
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Is your organizational chart a mess? The problem might not be the chart itself, but the job titles within it. In this episode, we dive into the common pitfalls of misaligned job titles and org charts, and how they can lead to confusion and inefficiency in your business. Join us as we discuss the importance of aligning job titles with roles and resp…
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In this episode of the Intentional Success Podcast, I share my top strategies for crafting compelling blog posts that engage your audience and drive results. I’ll teach you how to identify your target reader, structure your content for maximum impact, and incorporate the elements that make your blog posts stand out. I also share a real-life anecdot…
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In the summer of 2023, I drew a line in the sand on the issue of scalability. I was in the process of writing my book, Balance: How to Build a Scalable Business With Less Stress and More Profit, when I realized I could no longer support the old-school rental model in good faith. It was time for a manifesto. The article that follows laid out my visi…
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In this episode, I’m not holding back. I’m making bold statements, uncovering eye-opening revelations, and sharing game-changing strategies that will help you say goodbye to outdated rental pricing methods and hello to a more profitable future. Learn the crucial difference between markup and margin (trust me, you need to know this!). Plus, I’m givi…
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This week on Monday Morning Drive, we redefine sales success and explore how to ensure your team is having the right conversations with the right people. We'll dive into the pitfalls of chasing deals solely for revenue and reveal the three keys to training your sales team for true success. Tune in and discover how focusing on the quality of your sa…
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In this episode, your business doctor is in, and we’re getting to the bottom of what’s really ailing your company. We’ll explore how your overhead expenses could be the key to unlocking a healthier, more resilient business. You’ll discover: How to spot revenue trends before they become a problem Why embracing last-minute jobs could be your secret w…
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When I use the term “exclusivity” in the context of live events, what do you think of? If you’re like most disgruntled owners, you think of one thing: in-house AV contracts. Do scalable companies care about what in-house AV companies are up to? The short answer is no. Listen to this week’s Monday Morning Drive to learn why you shouldn’t be so wound…
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In this episode, we dive deep into the world of pricing. I explain why prices are a construct to control salespeople and how to determine your best price based on your specific circumstances. I also discuss the concept of best deals and how to navigate negotiations when a customer comes to you with a budget in mind. Whether you’re a startup owner o…
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Did you read last week’s blog on ALE, the management diagnostic tool? It’s worth your time, and I don’t say that lightly. I think it’s important enough that I’m following it up with today’s blog on how to put ALE to work. In my role, I see the same problems over and over again, but with completely different people and companies. Why is that? Obviou…
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In this episode of the Intentional Success podcast, we unravel the complex and often counterproductive world of employee incentives. Join us as we dissect the well-meaning yet misguided schemes that end up doing more harm than good. From the logistical nightmares spawned by higher pay on show days to the strategic missteps driven by traditional sal…
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