When you select a product at a grocery store, whether it is a can of soup, a bottle of juice, or a box of cereal, you likely check the label for ingredients, nutritional facts, and any certification marks. You trust the information provided on these labels is accurate and reliable. But what happens when the information on those labels is misleading…

Emerging media is something that is constantly changing. Emerging media is important because it is crucial that marketers keep up with the times and understand how consumers/the world communicates. It is a way for marketers to connect and share ideas with consumers in their own element.

In her 2014 TED talk, Susan Colantuono, CEO of Leading Women, proposed a striking theory that, according to her, partially explains the “gender gap” in high-level management positions in the corporate world. I asked Karen the following questions: Why did you include Susan’s Missing 33% ted talk as part of the course curriculum? Can you share some e…

Did you know that there is an International podcast day is and it’s September 30th? Podcasting is here to stay and audiences are growing larger every day. Here is your assignment for Week One...What is an RSS feed?

The ability to share informa­tion has never been so easy. Websites, blogs and social media have made it tempting and easy to copy or link to images or video/music clips, which we come across on the Internet. However without permission this exposes you and your employer to a maze of potential legal trouble.…

Holistic systems thinking, the ability to make connections between functional areas of business is a hallmark of the CIM Program. The objective of the program is to create holistic thinking leaders who have ability to make connections between functional areas of business. When I evaluated Posners five theoretical perspectives in relationship to the…

There will always be something "new" about new media, which is why it's so critical for anyone working in communications to stay current. The Masters of Communication at Bay Path University prepares you to harness rapidly evolving media technologies and stay on top in your profession.

Holistic systems thinking, the ability to make connections between functional areas of business is a hallmark of the CIM Program. The digital age has opened the flood gates to the vast ocean of data and CIM graduates are educated to manage the systems and personnel that are required to create success.…