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IndieGameBusiness®

Jay Powell

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Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors ove ...
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INDIEGAMEIACS

INDIEGAMEIACS

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A gaming podcast dedicated to showcasing all the wonderful indie games out there. This podcast will pair up with my regular Indie Game Showcase streams on Twitch. Each indie game I play will get a dedicated podcast episode plus its own live stream.
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Join us for an exciting conversation with Michael Yum, CEO of PM Studios, Inc., as he shares his incredible journey from starting in QA testing to founding his own company. With over 30 games produced and a passion for both game development and game collecting, Michael offers unique insights into the gaming industry and his experiences. In this epi…
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In this episode, we chat with Jonathan Concepcion, the Lead Developer and founder of Galactic Slice, about his journey from hobbyist to full-time indie game developer. Jonathan shares the inspiring story of how a simple game, OneBit Adventure, allowed him to turn his passion into a career. He discusses the motivations behind his leap of faith, the …
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In this candid and introspective episode, we sit down with Brett Taylor, founder of My Dog Zorro, to explore the personal and professional challenges of building a career in game development. Brett opens up about his journey, sharing insights from his previous roles, the lessons he's learned as a young founder, and how he balances work and life whi…
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In this episode, we sit down with Joe Mirabello, Founder and Creative Director of Terrible Posture Games, to discuss the landscape of funding for indie game developers in 2023/2024 and the overall stability of the gaming industry. Joe shares insights into his latest project, Battle Train, and its unique journey to securing funding through Kickstart…
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Discover how to understand player preferences and leverage feedback to master game evaluation and scouting for business success. Learn strategies to mitigate bias and present evaluations effectively, bridging the gap between gamers and business development. Gain insights from market research to stay ahead of trends and ensure your game's success in…
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Dive into the dynamic world of licensing in video games. Explore strategies for securing and optimizing licensing deals, from iconic characters to innovative technology. Gain insights into key legal considerations and industry trends. Level up your understanding of how licensing shapes the gaming landscape and drives success in this rapidly evolvin…
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Standing out is a challenge for all developers. While strategies help, a simple approach can amplify awareness efforts and connect with players while achieving remarkable results. This talk explores the common challenges of resonating with players and offers a practical framework that emphasizes treating players as people. By understanding their di…
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This program is intended to highlight the legal concerns of indie video game studios including: contracts, copyrights, trademarks, and artificial intelligence. My goal is to provide FREE legal nuggets and gems for attendees and to illustrate how beneficial and cost-effective having outside general counsel can be whether the indie studio is a start-…
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The goal of the talk is to provide case study tips regarding the proper execution of documents necessary to efficiently execute a premium Steam game business development analysis, including contemporary methodologies, algorithms and general structure. The attendees will learn how to draw proper conclusions by completing a direct competition analysi…
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Safe In Our World and PTW discuss the landscape of online safety, uncovering key elements for supporting players, users, communities, and frontline teams. We highlight critical factors that contribute to constructing and maintaining secure environments where players and teams can thrive without compromising their safety. From privacy concerns to co…
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Join Manon Salaché as she explores the critical role of market analysis during game development. Learn how an in-depth market study can enhance your marketing strategy, boost user acquisition, and position your game for success before launch. This presentation covers key elements such as competitive analysis, market positioning, and demonstrates ho…
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Join us for an insightful conversation with Guy Costantini, the CEO and co-founder of a new, unannounced studio focused on creating PC and console games. Guy shares his expertise on the critical aspects of marketing your indie game, ensuring it's seen by the right audience without breaking the bank. We explore the differences between indie, III, AA…
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Video game publishing agreements can be difficult for indie developers to understand, and even harder to successfully negotiate with the publisher. In this session, join video game lawyer Zachary Strebeck, Matthew Vernace, and Alan Wilson to discuss the major issues that come up with most publishing agreements, what to push back on and what to acce…
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Join Raven to learn the basics of sales and how to best leverage them for your game. This talk mostly covers Steam with a sprinkle of Xbox, Playstation, and Nintendo, but you will walk away with enough of an action plan to not scream in frustration as you navigate the abundance of sales and discount possibilities out there. This talk is perfect for…
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Join our engaging roundtable with seasoned industry experts, tailored for new indie developers. This session delves into the essentials of crafting compelling game demos, assembling a skilled team, enhancing your project's visibility, and mastering your inaugural pitch. Explore the core ABC's of indie game startups—Ambition, Building, and Communica…
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Just over 10 years ago, Nightdive Studios consisted of three employees; now there are over forty of us at an award-winning studio. Please join us for a talk focused on building your brand and gaining and maintaining consumer trust. --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support…
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In the competitive games market, a great idea is just the beginning. To bring your vision to life, you need to convince the right publisher to back your project. This talk will guide you through the essential elements of a winning pitch, from crafting a compelling narrative and showcasing your unique selling points to avoiding common pitfalls. Whet…
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Discover budget-friendly playtesting strategies and tools to optimize your game's UX! You'll learn how game studios with limited resources can still benefit from playtesting. Using recent, real-world examples, Pejman will discuss the approaches, methods, and equipment used to build an effective playtesting setup and help game developers enhance the…
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We will explore the essential strategies indie developers can use to leverage public relations to boost their game's visibility and sales. Attendees will learn how to craft compelling narratives, engage with media, and build a loyal community. Key takeaways include understanding the PR landscape, effective media outreach techniques, and tips for su…
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Join us for an exclusive episode with Morgan Kane, Founder and CEO, and Joel Balyeat, Chief Product Officer of Marauder Tech Games. Dive deep into the world of game development as these industry leaders share their experiences and insights on building a successful game startup and managing the complex dynamics of game production. Morgan discusses t…
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Join us as we sit down with Anna Moss, a seasoned headhunter at ii Connection, to discuss job hunting in the gaming industry and how to effectively communicate with recruiters in 2024. With a background in the life sciences sector and a deep passion for games, Anna brings a unique perspective to recruiting in the gamedev world. Topics covered in th…
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Join Irena Pereira, CEO/Creative Director at Unleashed Games, as she delves into the enchanting world of MMOs and explores strategies for reintroducing their magic to modern audiences on this episode of IndieGameBusiness. Irena discusses the unique appeal of MMOs, from fostering family bonds to the evolution of gameplay mechanics like tab targeting…
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Join Meg Clarke, Senior Game Scout at Team17, as she shares insights into the intriguing world of game scouting and provides valuable advice on how to build a career in this field on this episode of IndieGameBusiness. Meg aims to demystify the process of becoming a scout and dispel common misconceptions surrounding the role, encouraging individuals…
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In this episode, we sit down with Jacques Benchetrit, a leading expert from Agora Gaming Partners, to explore the intricate world of mergers and acquisitions (M&A) and corporate strategy. Jacques delves into the current trends and drivers shaping the global M&A landscape and how different industries are being impacted. He discusses the fundamental …
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Join us for an enlightening conversation with Max Louis, Founder and Studio Director at MLC (Magna Ludum Creatives). In this episode, Max shares his journey of starting MLC and how the studio has evolved over the years. We'll dive into what it takes to be successful in game services, the importance of nurturing studio culture, and strategies for re…
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Join Chris Zukowski, Creative Director of How To Market A Game, as he delves into the art of getting great visibility while marketing your indie game on this episode of IndieGameBusiness. Chris shares valuable insights and strategies for maximizing visibility and reaching your target audience effectively in today's competitive gaming landscape. Dis…
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In this episode, we have Juliana Brito, CEO of Indie Hero, discussing self-publishing, management, the LATAM game market, and investment. Juliana shares her extensive experience and insights on various aspects of the gaming industry, particularly in Latin America. Topics Covered: The importance of self-publishing in LATAM and why it's crucial for d…
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Join us for an enlightening conversation with Alan Wilson, Co-Founder of Tripwire Interactive, as he delves into the most critical aspects of indie game funding and publishing. In this episode, Alan shares his extensive knowledge and experience in the gaming industry, providing invaluable insights into the current state of funding and publishing fo…
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Join us for an exclusive conversation with Jay Powell, Founder of Powell Group Consulting and IndieGameBusiness, as he shares insights into his journey in the game industry and the mission behind Powell Group and IndieGameBusiness. Discover how Jay embarked on his career in the game industry and the pivotal moments that led to the establishment of …
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We're excited to have Jenny Jarzabski, Senior Developer at Paizo, joining us to discuss "Unionization in the Video Game Industry." Jenny brings a wealth of experience and insights into the topic, having played a pivotal role in advocating for unionization within the game industry. Throughout our conversation, we'll delve into various aspects of uni…
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Today, we're excited to have Timothy Johnson, Founder and Principal Engineer of ExJin Studios, joining us to discuss "The Future of the Video Game Industry." During our discussion, Timothy will share insights from his work at Cartoon Network, Adult Swim, and WB Games and why he started “Chat Arcade” - a platform for discord based games. We'll also …
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We are delighted to have Michael Schwalbe, Voiceactor / Casting Director / Voice Director at What He Said Voiceovers, LLC, joining us to explore the topic of "How Important are Voiceovers for your Indie Game?" Throughout our discussion, Michael will share invaluable insights into the significance of voiceovers in indie game development. We'll delve…
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Welcome to IndieGameBusiness! Today, we're thrilled to have Renee Gittins, studio head of Stumbling Cat and developer of Potions: A Curious Tale, joining us to discuss "An Indie Game: From Conception to Completion." Throughout our conversation, Renee will provide fascinating insights into the journey of creating Potions: A Curious Tale, a captivati…
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Welcome to IndieGameBusiness! Today, we're honored to have Paxton Galvanek, CEO & Co-Founder of Studio Hermitage, joining us to share insights on "Building and Growing a Game Development Studio." Throughout our discussion, Paxton will provide invaluable insights into the journey of establishing and expanding Studio Hermitage in a challenging enviro…
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Welcome to IndieGameBusiness! In this episode, we have a special guest, Josh Fairhurst, CEO at Limited Run Games & Mighty Rabbit Studios, to discuss the intriguing topic of "Why Physical Games are Important in a Digital Era." During our conversation, Josh will provide insights into Mighty Rabbit Studios and Limited Run Games, exploring the motivati…
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Welcome to IndieGameBusiness! Today, we're thrilled to have Ryh-Ming Poon, Principal Consultant/Fractional Executive at RPPR, here to share insights on "PR for Indie Developers." Throughout our conversation, Ryh-Ming will provide invaluable insights into her illustrious career path, which began with a passion for PR and gaming. From her journey thr…
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Welcome to IndieGameBusiness! Today, we're delighted to have Dan White, co-founder and CEO of Filament Games, here to share insights on "Getting Grants for Indie Games and Discussing Educational Games." Throughout our discussion, Dan will provide valuable insights into securing grants for indie game projects, focusing particularly on Filament Games…
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Today, we're excited to have Stuart De Ville, Founder and CEO of Game Dev London, Founder and Director of Fribbly games, freelance Game Asset Artist, and Indie Games Consultant, here to share invaluable insights on "Starting and Running an Indie Game Studio." During our discussion, Stuart will draw from his extensive experience in the industry to p…
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Welcome to IndieGameBusiness! Today, we're honored to have Eliana Oikawa, CEO at WINGS & COO at Game Habitat, here to discuss the crucial topic of "Publishers Vs. Investors For Indie Game Developers." During our conversation, Eliana will shed light on the important work of WINGS and their ongoing Women's Day Sale on Steam. We'll explore what sets W…
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This is a must-attend event for video game developers and marketers looking to leverage the power of influencers and advertising for their game's on Steam. #IndieGameBusiness #SteamWishlists #GamingInfluencers --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support…
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Discover the secrets of indie game mocap success on a budget! Join us as we delve into the world of motion capture from a performer's perspective. Learn practical tips, tricks, and budget-friendly techniques to bring your characters to life without breaking the bank. Whether you're a developer or an actor, this session will empower you to leverage …
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It's difficult to make a great game, but selling it is a completely different beast - especially with a low budget. In this session I'll go over the do's and don'ts of launching a title. Many people think that you need an unlimited budget to be successful, but even with limited funds you can set up a successful games marketing campaign. #IndieGameB…
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This session will serve as a primer on US tax issues for game developers who freelance or own their own business. It will cover a range of topics, from Employee vs. Independent Contractor status, to choice of business entity, to valuable tax deductions and credits that may be available to business owners. This session will introduce concepts relate…
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Find out what publishers are looking for in a pitch deck. During this session, Omar and Jay review the pitch deck for the game Zombie Rollerz. #pitchdeckreview #IndieGameBusiness #GamePitchDecks --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support
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Find out what publishers are looking for in a pitch deck. During this session, Omar and Jay review the pitch deck for the game Magical Harvest. #pitchdeckreview #IndieGameBusiness #GamePitchDecks --- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support
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This talk will explore how to create a pitch deck for approaching a publisher. It will cover reasons to approach a publisher, what's in it for the publisher, and the parts of the pitch deck. It will conclude with some resources and methods that will be helpful to indie devs who want to pitch their game. #IndieGameBusiness #PitchDecks #GameDeveloper…
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Welcome to another episode of IndieGameBusiness! Today, we're honored to have Lisette Titre Montgomery, CEO of Cornerstone Studios, here to shed light on "Current Market Challenges for Indie Game Companies." Throughout our discussion, Lisette will delve into the pressing issues facing indie game companies in the current market landscape. We'll expl…
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In this session you will learn about some core tools and practices that will help you find your own tailored Minimum Viable Process for your team or studio. You will hear some case studies to learn from others’ successes and failure and you will leave the session with a few ideas to implement directly with your team. #IndieGameBusiness #GameDev #Ga…
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Join Tammy for an exclusive Marketing Masterclass tailored to indie game developers with limited budgets and small teams. Discover the most effective and practical tips, from guerrilla tactics to must-have social media strategies, to maximize your game's visibility without breaking the bank. You'll learn how to leverage your creativity, community, …
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Calling all developers! We've gathered together people from various publishers and they are going to pitch their services to you! During this session, learn about each publisher as they each spend 5-10 minutes talking about what types of support and services they offer. This is a chance to learn more about who might be a good fit for your game! #Ga…
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