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Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Growing a Solopreneur business is half art and half science. There’s a reason why a Bugatti or a Ferrari costs a lot more than a Honda Civic. If you want your solopreneur biz to make more money, you need to start treating it like the Bugatti of your industry, and things will change. Learn how in the Renegade Solopreneur Profits Bootcamp: https://bootcamp.towersofzeyron.com/bootcamp
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The Ultimate Marketing Game Plan

Thokchom Surmangol Singh

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This Podcast doesn't Focus on Magic Tricks, but on the core facilities, you must have in place to scale a company's online media. It will help you to understand how to structure your company products and services in a way that allows you to make two or three times as much money from the same traffic that you're getting now, when you follow the strategy, you will open your flooded gates allowing you to spend a lot more money to get a lot more customers
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In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We'll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and f…
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So, an update to my reaction on the Tai Lopez viral internet video, "Here In My Garage." There are parodies and copy cats of this video out there so it did become very much a meme and a cultural icon, kinda like the Psy "Gangnam Style" dance videos that also made the rounds on the internet some years back. I think that if you are promoting a produc…
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Thought I'd post my thoughts as a marketer after taking a look at the famous Tai Lopez marketing video, "Here In My Garage." First of all the video is absolutely phenomenal, if you haven't seen it yet across YouTube and social media. It's at over 71 million views, and has become something of a cultural icon in the online marketing and social media …
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How you write ads for your 7 Figure Product Launch plays a crucially important role in the success of your product launch. What I recommend here is that you should first of all have ads selling your email list optin and announcing your upcoming product launch. *** I have 3 free resources you should check out that can help you get a lot more sales o…
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Writing a sales page for your product is critically important for any kind of product launch success, especially if your goal is to go on to have a sizable 7 Figure Product Launch. While I recommend that you hire a professional sales page copywriter for this kind of thing, on launch, early on, you can get by doing it yourself, and here's a sample s…
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The TL:DR of prelaunches is that YES, if you want a massive, 7-figure level product launch, you do need a prelaunch. Why You Need A PreLaunch Prelaunching means raising awareness about your product before it becomes available to buy. If you look at the most in demand consumer products, whether the iPhone, or certain gaming titles, and things that t…
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So, you want a 7 Figure Product Launch for your ecommerce store, new course, or SaaS product, but can you handle a 7 Figure Product Launch? Back in the day, there was something called the Digg Effect, which was famous for taking product sites off the internet when a post of theirs shared across Digg created an unbelievable surge of new traffic. Tha…
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This might seem like another Apple fanboy post but it's not. Any marketer worth his salt would surely tell you that we all can learn a thing or two about marketing from Apple... From how to blend technology with fashion and luxury, to how to create a cult-life following around a legendary founder, and how to wow the market with breakthrough product…
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Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and im…
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This is a follow up on my initial impressions of the Grant Cardone's 10X Sales System. There was a lot to unpack in his training, and in the end, the 3 hour live stream was like diving in at the deep end. But he did break it down in layman's terms. However, to really grok this stuff, you'd probably need to watch his live training a few times. Here …
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I recently had the chance to check out Grant Cardone's massive 3-hour live training on the 10X Sales System! I'm pretty glad I did. It was a looot of material to go through, but there were some nuggets in there for anyone in business or marketing today, especially if your business evolves around products such as #ecommerce, #SaaS, #infoproducts, or…
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There are a lot of ways you can get traffic to your 7 Figure Product Launch, whether you're selling ecommerce products, courses, info products, memberships, SaaS software, or apps. Traffic is all important, but fortunately, we have a plethora of ways to get it these days. These are some of the most reliable ways I recommend... *** I have two free r…
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This is a sneak peek inside the process in my "7 Figure Product Launches" consulting program. The program is for ecommerce entrepreneurs, coaches, SaaS, and others who want a more successful product launch. You can implement this 2-phase strategy for launching your own product. PHASE 1 CORE 5: First 3 months of a launch The CORE 5 is a set of marke…
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I helped a client recently with planning for an upcoming product launch. The experience was occasion to think long and hard about what the best app launches do and don't do. So here are some app launch mistakes to avoid if you want your app to be a 7 Figure Product Launch. *** I have two free resources you should check out that can help you get a l…
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The Fortune 500 companies spend just about the most of any company on advertising for their product launches and pushing existing products. I come from direct response marketing, and sometimes the scrappy direct response crowd thinks brand advertising is wasteful. But guess which companies sell the most products of anybody on the planet? *** I have…
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A single spectacular product launch can turn a mediocre business into a thriving success story, and a me too entrepreneur into a legend. Think of the AirBnB founders, who failed at other products until they launched AirBnB. *** I have two free resources you should check out that can help you get a lot more sales of your products. 1. You can pick up…
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There are some common characteristics of entrepreneurs and product launchers that successfully get to a 7 Figure Product Launch. Try these on for size and they'll help you craft more successful product launches for your brand. *** I have two free resources you should check out that can help you get a lot more sales of your products. 1. You can pick…
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Some pointers for your ecommerce launch. Believe it or not, there are some industry standard approaches here too that could wreck your 7 Figure Product Launch, and you better avoid these if you want that shiny new product to start selling. *** I have two free resources you should check out that can help you get a lot more sales of your products. 1.…
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These are some course launch mistakes to avoid for a 7 Figure Product Launch. Launching a course should be straightforward, however, just like in software launches as I alluded to in another post, there is some standard industry lore that can sink your launch. *** I have two free resources you should check out that can help you get a lot more sales…
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A note for my SaaS entrepreneurs. This is a set of typical SaaS launch mistakes you want to avoid for a 7 Figure Product Launch! 1. Don't rely on SEO, it takes too long - while it's typical to rely on SEO for traffic in software circles, if you're trying to get results fast for your product launch, SEO could sink your launch. Sure, search engine tr…
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This will be a quick post, some patterns and things to avoid if you're trying to get your ecommerce store, coaching, course, or SaaS business to a 7 Figure Product Launch. I believe that a 7 Figure Product Launch is within the reach of most entrepreneurs. The only difference, is the time it will take to get there. Steve Jobs and Elon Musk, for exam…
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Special crash course here today... The Number 1 Killer Of Product Launches In #InfoProducts, #Coaching, #Ecommerce, And #SaaS, REVEALED!!! I've seen a few product launches in my time, or more than a few. What kills most product launches right from the start? Drumroll... It's one really simple thing, and you'll know once you've seen it enough times,…
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Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centere…
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If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
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To have a 7 figure product launch, for #ecommerce, #infoproducts, #Saas, or physical products, you need a LOT of things to go right. It doesn't just happen. https://youtu.be/iFR0bpmoKhE?si=a_GxdsXaAIXrk_Ci Two categories of things in particular are key to highlight. You need some foundational factors to be right, and then you need the tactical elem…
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There's a lot of ways to have huge success with a product launch, whether that's an ecommerce product, SaaS package, or info products, or other product types. But just as Charlie Munger advised, applying the method of INVERSION is a great way to zero in on what works. This method simply says, to arrive at your desired destination, first identify al…
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I've played around with Pentatonics, Diatonic Scales, and the Blues Scale. Out of them, my favorite of them all is... The Diatonics!!! Bar none. I like country music styles, and they tend to draw notes from the full diatonic scales. I'm an even bigger metal fan, and there anything goes. There's guys making heavy use of the pentatonics for that dark…
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Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how …
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Considering running ads to promote your course? I say go for it. In my experience, running ads is a highly informative thing to do. You learn a bunch and you might even make a few sales. Here are some ways to make the most from your ads budget. ====== Get more customers for your product, course, SaaS, app, or ecommerce store, using my SOLOPRENEUR P…
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If your course costs just $1,000, you might feel compelled to get on the phone to make the sale, but chances are, you really don't need to. After all, a $1,000 dollar course is far from "high ticket." It's a figure that your market shouldn't have to lose a lot of sleep over making that decision, and the extra objection help you can give them on the…
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Services funnels require careful thought. You can't just shotgun it! First of all, your services funnel needs a few things to be effective: - a service package - a way to talk with interested prospects about the service package - a nurturing mechanism - a way to get leads to sign up for your nurturing sequence - a way to drive traffic to the funnel…
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I wrote the other day about the funny dichotomies in the world of marketing and business. Life gets very elegant when you learn to accept the option of BOTH rather than EITHER OR. And this is one of those situations in the world of marketing. Should I use Facebook Ads or YouTube Ads? Get more customers for your product, course, SaaS, app, or ecomme…
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Your first 10 customers. Boy oh boy, that's a wonderful little challenge. You might have no audience. If you did, that'd make everything easier. Just go rally your audience around the new cool thing you just created for them to enjoy. Problem solved! But if you're in the second category of coaches, that you have done a lot of cool stuff with client…
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Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
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If you are selling 1 on 1 coaching, you're likely going to be spending a lot of time with your students. This means that you will need to build a high degree of camaraderie with these people. And that starts right in your first interaction, whether that's a sales call or earlier in the process. So, welcome them how you'd like to be welcomed. Be cou…
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Getting a ton of Yelp reviews can be helpful for building your online reputation as a local small busines. After all, when consumers search online for cool local places to go, Yelp reviews and other local site reviews are what they use to judge which places look cool and which others do not. It begins with having a successful client experience. Mak…
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Boy oh boy! Sure the answer might look obvious: "Of course social media marketing is useful for small businesses..." But not so fast. In fact, if you'd asked me a year or two ago, I might have said, "Well, given the fact that you might be looking for local traffic that circulates within a very small square miles' radius, it might or might not be ef…
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This is a bit like asking what is the best way to get to Paris. The answer is, from where? And in what kind of time? But let's look at the basics: - You need to have a good deal of display material on the street, pavement, your store windows, or local signposts, posters, billboards, whatever you have access to so at least your natural traffic can f…
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On this, the answer is, if you haven't, likely YES. One day the Facebook Ads horse will leave the barn. Some say the process has already started. Ad costs have reportedly risen in recent years. But of course, you don't want to jump in blindly. Educate yourself first. Why do you even want to run advertising for your local business in the first place…
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In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so…
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I said it in another post: most "perfect steps to launch a course" posts, including this one, are, strictly speaking, NOT necessary if you want to have a successful course launch. As a bidnessman and marketer, my instinct is to call bollocks on all such unnecessary ceremony and just get on with the course launch. Such practicality will save you tho…
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In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
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Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
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In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
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When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
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You know, everyone loves reading those "10 Perfect Steps To Launch Your Course Perfectly" posts. And I am in fact going to be writing one of those very soon. But the reality is, there is a place and a time to JUST LAUNCH!!!! JUST LAUNCHING solves many important problems: - the buyers tell you right away what's wrong with your course - you discover …
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