Welcome to Dive & Dig presented by Bettany Hughes and Dr Lucy Blue, the podcast that takes you on an underwater journey deeper than you might ever have imagined! We'll take you down into an undiscovered world of our ancient past thanks to the technology which makes deep diving possible today. And we'll show you some amazing archaeological discoveries when we get there.
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This is the Digital Deep Dive Podcast, where we tackle the newest trends, strategies and pain points shaping growth across the digital landscape.
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Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing t ...
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Welcome to the sjrosey Digital Dive Listen to my thoughts on digital marketing and the e-com space.
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I spin records. I tell stories. Gimme coffee.
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PSE Digital Deep Dive: Epicor Kinetic, SugarCRM, Automation, and Beyond
Thierry Cools - Platinum Services Europe
Welcome to PSE Digital Deep Dive, your source for insights on business automation, ERP, CRM, and digital transformation. This podcast leverages AI-generated content from Thierry Cools’s LinkedIn posts, providing an innovative, data-driven approach to explore industry trends and practical solutions. Hosted by Thierry Cools, founder of Platinum Services Europe (PSE), the podcast delves into tools like Epicor Kinetic, SugarCRM, and Workato, offering expert advice, real-world examples, and deep ...
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A conversation about tech. Hosted by YouTubers Jacklyn Dallas and Darsh Khithani. We discuss the latest tech news, important tech stories, and consumer electronics. New episodes every Monday at 8am EST/7am Central!
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Walking the Coast of North West Egypt
21:13
21:13
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21:13
Professor Lucy Blue is in Egypt with a team of specialists co-directing a project with the Universities of Southampton and Ulster as part of the MarEA (Endangered Maritime Archaeology in the Middle East and North Africa) project. Together with experts from the Universities of Alexandria and Mersa Matruh, Egypt they are utilizing satellite imagery a…
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2024 eCom Organizational Benchmarking Review With Mike Black
45:59
45:59
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45:59
Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Pr…
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Unleashing the Power of AI: The Art and Importance of the Prompt
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13:10
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13:10
In this episode of Trivera’s AI Deep Dive, Chip and Nova explore the art and importance of crafting effective prompts to unleash the true power of AI. Based on a blog by Trivera CEO Tom Snyder, this episode dives into how well-designed prompts transform AI tools into invaluable assets for smarter strategies and impactful results. Chip and Nova disc…
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Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack
35:51
35:51
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35:51
Tim Zawislack is a senior eCommerce executive for global DTC and B2B brands. He most recently served as the Chief Digital Officer and Senior Vice President of eCommerce at Conair, where he managed the company’s eCommerce channels for its brands. With over a decade of management experience leading consumer and digital strategies, Tim has delivered r…
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3 Branding Lessons inspired by Yellowstone’s Beth Dutton
10:39
10:39
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10:39
In this episode of Trivera’s AI Deep Dive, Chip and Nova channel their inner Beth Dutton to explore bold branding lessons inspired by the fierce and fearless character from Yellowstone. Based on a blog by Trivera CEO Tom Snyder, this episode highlights the unapologetic strategies that can help your brand stand out and thrive in a competitive market…
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Optimizing Advertising on X With Chris Orzechowski
33:04
33:04
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33:04
Chris Orzechowski is the Founder of West Egg Agency, an X Ads agency that helps brands acquire new customers using X. As an email copywriter, he helps eCommerce brands grow their revenue using email automation. Chris is also the author of Make It Rain and Scale While You Sleep. In this episode… Advertising on X isn’t new, yet many brands avoid it i…
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Digital Marketing Lessons Learned from National Lampoon's Christmas Vacation
21:32
21:32
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21:32
In this festive episode of Trivera’s AI Deep Dive, Chip and Nova take a holiday-themed journey through digital marketing lessons inspired by the classic film National Lampoon’s Christmas Vacation. Based on a blog by Trivera CEO Tom Snyder, the episode draws parallels between the movie’s iconic moments and actionable strategies for crafting smarter …
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Podcast Episode 2: A Deep Dive into Automation and Integration
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Welcome to Episode 2 of PSE Digital Deep Dive, where we expand on the topics featured in our recent LinkedIn posts. This episode showcases practical examples of how automation and integration can revolutionize business processes. 🎙️ What to Expect in This Episode 1️⃣ Bringme Virtual Reception Integration Discover how Automation Studio, powered by W…
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Introducing Trivera’s AI Deep Dive Podcast: Where Human Expertise Meets AI Innovation
17:52
17:52
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In this introductory episode of The Trivera Deep Dive, Chip and Nova explore the blog that launched the podcast itself! Join them as they expand on the key concepts behind the Trivera AI Deep Dive and discuss how Trivera is using AI to revolutionize digital marketing. Chip and Nova dive into the role of AI in transforming Trivera's approach to blog…
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Deep Dive - How Project Management Drives Client Success in Digital Marketing
12:44
12:44
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In this episode of Trivera’s AI Deep Dive, Chip and Nova discuss an insightful blog by Chelsea Anderson, Trivera’s Client Services Director, highlighting the vital role of project management in achieving digital marketing success. The episode explores how Trivera’s project managers align strategies with business goals, coordinate cross-functional t…
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Deep Dive - Choosing the Right CMS for your Website
18:46
18:46
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Trivera that breaks down the strengths and weaknesses of three leading content management systems: HubSpot CMS, WordPress, and ConcreteCMS. The discussion emphasizes that the best CMS choice depends entirely on a client’s unique goals and resources. Chip and Nova evalua…
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Deep Dive - B2B Website Performance
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18:01
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore an excerpt from Trivera's B2B Website Performance Trends for 2024, written by UX/UI specialist Stephanie Senachal. The discussion highlights five key website design and navigation trends that are driving B2B success in 2024. Chip and Nova delve into how simplifying navigation improves…
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Deep Dive - Harnessing AI for a Competitive Analysis
15:47
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In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog written by Tom Snyder, CEO of Trivera, on how AI is transforming digital competitive evaluations. Tom’s insights explore how AI tools now provide more accurate analysis of competitor strategies, reveal the true ROI of marketing efforts, and even identify hidden competitors. C…
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Deep Dive - Navigating Change with Confidence: The Secret to Success Amid Political and Economic Uncertainty
23:58
23:58
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Tom Snyder, CEO of Trivera, that delves into the company's nearly three decades of experience navigating economic and political uncertainty. From the Dot-Com bubble to the Great Recession and the COVID-19 pandemic, discover how Trivera has consistently turned challenges…
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Deep Dive - Google Consent Mode: A Smart Approach to Privacy, SEO, and Building User Trust
13:57
13:57
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In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog by Tom Snyder, Trivera’s CEO, advocating for Google Consent Mode—a powerful tool for managing user data according to individual consent preferences. Tom’s insights highlight how Consent Mode goes beyond GDPR compliance, improving SEO performance, fostering user trust, and pro…
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Deep Dive - KPIs to Maximize Your B2B Marketing ROI
11:54
11:54
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In this episode of Trivera’s AI Deep Dive, Chip and Nova unpack Trivera's blog post on the Five Key Performance Indicators (KPIs) Every B2B Marketer Should Track to maximize ROI. The discussion focuses on driving quality website traffic, improving conversion rates, increasing visitor engagement, enhancing lead quality, and boosting search engine ra…
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The Arrival of Community Commerce With Justin Ruiss
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Justin Ruiss is the SVP of the Media Sector at BWG Strategy, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Strategy, Justin was the Investor Relations Activa…
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Deep Dive into Thierry Cools's LinkedIn Insights: Automation, Integration, and Business Transformation
11:26
11:26
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In this episode of PSE Digital Deep Dive, we take a closer look at the recent LinkedIn posts by Thierry Cools, founder of Platinum Services Europe (PSE), and delve into his innovative approaches to business automation and process integration. Thierry shares highlights from his posts, providing deeper insights into key topics, including: Seamless In…
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Wine and Plunder: Discovering the Fort Royale shipwreck of France
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15:14
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Professor Lucy Blue is in Naples speaking with Pierre Poveda (Center Camille Jullian, CNRS), a maritime archaeologist who is co-leading, with his colleague Franca Cibecchini (DRASSM, french ministry of Culture), the excavation of a shipwreck lying in French waters between Cannes and the Île Sainte-Marguerite, home to Fort Royal. The wreck dating to…
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Using Hyper-Personalized Checkout To Drive Conversion With Avi Moskowitz
39:58
39:58
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39:58
Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBaza…
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The Future of Content and Search on Amazon With Max Sinclair
39:21
39:21
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39:21
Max Sinclair is the Founder and CEO of Ecomtent, which generates AI-powered product content across eCommerce sites. Before founding Ecomtent, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this…
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The Intersection of Profitability, Conversion, and Discounting
41:52
41:52
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41:52
Mark Lotman is the Co-founder and COO of Monocle, which creates AI-powered customer incentives for businesses. After developing product strategies and pricing and fostering customer engagement at Stripe and McKinsey & Company, Mark founded Monocle to optimize incentives. Noam Szpiro is the Co-founder and CEO of Monocle, where he leverages his exper…
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Travel with Professor Lucy Blue to the village of Imbotero, Guyana to meet Dr Robert (Bob) Holtzman an expert in traditional boatbuilding to learn about the Warrau dugout canoe. Twice daily tides in the tropical mangrove swamp mean canoes are essential for survival of the indigenous Warrau people. Not only are they used for transportation, but also…
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The Power of Amazon Streaming TV Ads With Adam Epstein
46:40
46:40
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46:40
Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth…
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Equipping Organizations To Survive the Digital Shift With Andrea Leigh
47:07
47:07
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Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of TheCPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purch…
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The Impact of Instant Commerce on Digital Strategy With Matt Dornfeld
38:21
38:21
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Matt Dornfeld is the Senior Director and Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affilia…
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A Race Against the Thames: Saving the London Shipwreck
20:35
20:35
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Professor Lucy Blue delves into the wreck of The London, a 17th century warship, with diver and licensee Steve Ellis. The ship exploded and sank in the Thames Estuary in 1665 and was rediscovered in 2005 when a ports authority survey was being conducted. Since 2010, Steve has been directing the survey of the vessel and recovering artefacts with per…
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The Power of Affiliate Marketing With David Katz
39:52
39:52
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39:52
David Katz is the Co-founder, Lead Product Designer, and Director of Sales at Archer Affiliates, an affiliate network enabling Amazon sellers to connect with publishers, influencers, and bloggers. The company has generated millions of dollars in Amazon sales and increased affiliate revenue to 18% of generated sales. As a former Amazon seller, David…
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JBP in the Digital Age With Lauren Livak and Nate Pinkston
41:22
41:22
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41:22
Lauren Livak Gilbert is the Executive Director of the Digital Shelf Institute (DSI), which shapes the future of digital and advances commerce through community, content, and education. In her role, she defines the strategy for creating a global industry commerce community to support brands, retailers, and future leaders in the complex digital envir…
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The Retail Media Mirage With Marc Walkin
43:54
43:54
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43:54
Marc Walkin is the Co-founder and Head of Marketing and Growth at Turbyne, a vertically integrated B2B SaaS platform that simplifies retail media. With over 15 years of experience as a marketing leader, he has built modern retail and CPG brands, including Stop & Shop, Popcorners, Beech-Nut, and Staples. Marc specializes in brand transformation, cor…
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Ayn Soukhna: Piecing Together the Puzzle
19:03
19:03
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Professor Lucy Blue speaks with associate Professor in Egyptology, Dr Claire Somaglino from the Sorbonne, about two decades of excavation at the site of Ayn Soukhna at the northern end of the Red Sea in the Gulf of Suez. During Pharaonic times, this important site was occupied over an extensive period, as not only was it close to the important cent…
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Next Level Productivity in the Digital World With Will Christensen
53:59
53:59
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53:59
Will Christensen is the Head of Marketing at Seller Labs, which provides eCommerce and advertising solutions for Amazon stores. He is also the Co-founder and President of DataAutomation, a software company that automates data-heavy processes and builds custom integrations. As a go-to-market specialist, Will takes product iterations from zero to 10 …
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Building a Digital Org With Jon Bausman
45:34
45:34
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45:34
Jon Bausman is the VP of Marketing at Outward Hound, a pet lifestyle brand. In his role, he oversees content creation, the brand’s website, and paid media. With over 15 years of experience developing marketing strategies, Jon has held leadership and management positions in Fortune 500 companies and startups, including Airhead and Columbia Sportswea…
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AI-Driven Retail Media With Kashif Zafar
48:41
48:41
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48:41
Kashif Zafar is the CEO of Xmars, an AI-powered platform for advertising on Amazon. With over 25 years of eCommerce and digital marketing experience, he has built and guided high-performing teams across the Americas, Asia, Europe, and the Middle East. Kashif has worked in several industries, including CPG, retail, outsourcing, technology, and block…
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A Maritime Melting Pot: Traditional Boat Building in Cyprus
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Recorded live on the island of Cyprus, Professor Lucy Blue speaks to Constantinos Nicolaou a leading expert in Cypriot traditional boat building. Costantinos recently headed up a training workshop hosted by the Honor Frost Foundation’s Cyprus Regional Development Project, that brought together experts from the eastern Mediterranean region working o…
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The Responsible Intersection of AI and Tech With Andrew Schydlowsky
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46:06
Andrew Schydlowsky is the Founder and CEO of TrackStreet, a cutting-edge SaaS platform that empowers brands by leveraging eCommerce data. He has been involved in eCommerce since 1998, starting with an innovative idea to sell sports nutrition products online. As a serial entrepreneur, Andrew founded Performance Unlimited, Inc., Soma Distribution, In…
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Seller Fulfilled Prime Deep Dive With Matt Snyder
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Matt Snyder is the Founder and CEO of Brands Excel, where he helps brands scale on Amazon. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon’s marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that compl…
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Restoring Marketing Signals in the Post Cookie World With Mandar Shinde
51:37
51:37
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51:37
Mandar Shinde is the CEO of Blotout, a Y Combinator restoring identity and data accuracy in a cookieless era. He also volunteers with ProductNation/iSPIRT, a nonprofit sourcing public goods for Indian product startups. In this role, Mandar helps enable data democratization with zero trust. As a data-driven entrepreneur, he has experience in privacy…
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A Chat on Entrepreneurship With David Sanborn
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39:23
David Sanborn manages strategy and operations for GIZMO, a developer and manufacturer of consumer electronics. He is also the Co-founder of Kiid Coffee, a unique food brand that uses creative marketing to target nutritional gaps in children’s food. As an inventive entrepreneur, David has built and sold several brands, including Basics Brands, which…
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Email Innovation: Driving Profitable Results Through Cutting-Edge Technology
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42:31
Aaron Schwartz is the Co-founder and President of Orita, a software company that improves email deliverability. He is also an advisor and investor in various commerce tech companies, including Passport and EcoCart. Previously, Aaron spent seven years building and managing DTC brand Modify Watches and was the President of Loop. Daniel Brady (DB) is …
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Navigating the Sunset of 3rd Party Cookies With David Cost
41:57
41:57
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41:57
David Cost is the VP of Digital and eCommerce at Rainbow Apparel Co, an omnichannel fast-fashion retailer offering women’s, plus-size, and children’s clothing. In his role, he manages over 1,000 stores in the US, Puerto Rico, and the US Virgin Islands and has grown the eCommerce business over 9x. David has developed new eCommerce technologies as a …
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A Big Piece of Luck: The Zambratija sewn boat, Croatia
19:46
19:46
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Professor Lucy Blue speaks to Professor Giulia Boetto from the French National Centre for Scientific Research about what is possibly the oldest fully hand-sewn boat to be discovered in the Mediterranean. First spotted by fisherman in Zambratija Bay off a beach in northern Croatia, closer examination by archaeologists revealed small holes in the pla…
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Embracing Omnichannel Strategies With Andrea Moore
39:52
39:52
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Andrea Moore is the Chief Digital Officer at NEST New York, a fast-growing, leading fragrance lifestyle brand. As a C-suite executive and omnichannel leader, she has experience launching, building, and scaling digital businesses to $100 million. Andrea is also an angel investor, an advisory board member at ShopTalk, and an Adjunct Professor at FIT.…
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Seller’s Crossroads: Exploring the Decision to Enter the Amazon Marketplace With Matthew Rosenfeld
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Matthew Rosenfeld is the Founder and CEO of Crush, which provides boutique Amazon management services for retail and DTC brands. He is also the Founder of Retail Racer, which leverages proprietary software to automate retail outreach for DTC brands. As a former Amazon seller, Matthew has launched, acquired, and sold multiple brands. In this episode…
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Digital Deep Dive With Amitai Sasson From OverstockArt.com
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46:01
Amitai Sasson is the VP of eCommerce at overstockArt.com, the largest online retailer of handmade oil paintings in the US. In his role, he has designed and developed the company’s online store, with annual sales of over $2 million. Amitai is also responsible for enterprise resource planning, customer relationship management, and supply chain system…
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Blinkerwall: A Preserved Palaeolithic Megastructure in the Baltic Sea
14:54
14:54
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14:54
Professor Lucy Blue speaks with archaeologist Dr Harald Lübke from the Leibniz Centre for Archaeology about a recent discovery in the Baltic Sea off Germany that may be Europe’s oldest human-made underwater megastructure. Christened the ‘Blinkerwall’, it’s a continuous low wall made of hundreds of granite stones that stretches for around a kilometr…
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eCommerce Strategies With Economic Headwinds With Todd Hassenfelt
41:17
41:17
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41:17
Todd Hassenfelt is the Global Digital Commerce Senior Director of Strategy and Execution at Colgate-Palmolive, an innovative growth company that reimagines a healthier future for people, pets, and the planet. He has extensive leadership experience in brick-and-mortar and eCommerce channels, serving as a leader on both sales and marketing teams. Tod…
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Amazon Ads and Entrepreneurship With Destaney Wishon
47:25
47:25
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47:25
Destaney Wishon is the Co-founder and CEO of BTR Media, a retail media company empowering growth for brands. The company rebranded from BetterAMS, where Destaney started as an Account Executive, providing perspective on new industry standards for brands’ eCommerce strategies. She is passionate about providing in-depth, strategic recommendations on …
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Reconstructing the Past: the Graeco-Roman Museum, Alexandria, Egypt.
14:27
14:27
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14:27
Professor Lucy Blue speaks to Dr Mohamed Mustapha Abd El-Maguid, from the Ministry of Tourism and Antiquities in Egypt. An expert in ancient ship construction, he has installed a reconstruction of a late Roman-early Byzantine ship in the recently re-opened Graeco-Roman Museum in Alexandria, Egypt. The pearl of the Mediterranean, Alexandria was the …
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Trends To Win in 2024 With Chris Perry
54:23
54:23
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54:23
Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders…
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