सर्वश्रेष्ठ Denise Alvarez पॉडकास्टस (2025)

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Sales Feel Flat? Try This 2-Part Fix 17:32

10d ago17:32

17:32

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession. But that doesn’t mean they’re not buying. It means your sales strategy needs to evolve. In this short but powerful episode, we’ll talk about two essentials your marketing may be missing — and how bringing them back could re-ignite you…

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When Your Equine Business Is Asking for a Pivot (But You’re Afraid to Make the Move) 25:50

14d ago25:50

25:50

Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep equestrian entrepreneurs stuck in place, even when they know a change is needed. You’ll learn why pivoting isn’t failure, why clarity matters more than hustle, and how to take your first aligned step forward…

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When Your Equine Business Loses Its Shine, Remember This 28:37

22d ago28:37

28:37

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first place. In this personal episode, I’m taking you behind the scenes to share the heart behind my own business and why reconnecting with your deeper purpose matters more than ever as you grow. If you’ve been fee…

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How to Get Paid for the Products You Already Recommend with Jamie Birch 56:52

1M ago56:52

56:52

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already recommends products to your friends and clients, this episode will show you an easy (and ethical) way to get paid for it. Affiliate marketing expert Jamie Birch joins me to break down how horse business o…

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Your Next Level Starts When You Stop Doing This In Your Equine Business 32:12

1M ago32:12

32:12

“Maybe I’m just boring.” That’s what a client said to me when evaluating the results of a recent promotion. How easy it is for us as entrepreneurs to internalize our results! Before you blame your offer, your audience, or yourself… there’s one question I want you to ask: What are you measuring your success against? In this episode, you'll uncover w…

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Why Business Coaching Isn't for Everyone [And How to Know If It's for You] 28:52

2M ago28:52

28:52

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the key to unlocking your growth. But, is it really for everyone? As a business coach, I can honestly tell you that not everyone should hire a business coach. So, how do you know if your’e ready? How do you kno…

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You’re Not Bad at Marketing Your Equine Business. You’re Just Missing This 22:16

2M ago22:16

22:16

Have you ever found yourself wondering, “Why isn’t my marketing working?” I honestly doubt that it’s because you’re bad at marketing. It usually goes a little deeper than that. What if you were just missing a few key pieces that would actually make your marketing feel doable and effective? And, sometimes even fun. (It’s possible. Promise.) In this …

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4 Questions to Prepare Your Head & Heart for Q4 12:27

2M ago12:27

12:27

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing four intentional questions that came out of a recent Equestrian Mastermind session. Each question is designed to help you reflect on what’s been, and refocus on what matters most as you head into Q4. Whe…

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The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier 59:07

3M ago59:07

59:07

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, known as The Donkey Farrier, shares how she built a thriving brand by focusing on one thing — and doing it with excellence. You’ll hear how a mindset of enoughness, the courage to ask for help, and a wi…

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Let Go of the Timeline & Trust the Process With Brooke Drassal 1:13:02

3M ago1:13:02

1:13:02

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we highlight the power of staying faithful to the dreams you have for your equine business — even when the timeline looks different than you expected. For Brooke (like many of you), the horses came first. But, she re…

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Course, Community, or Coach? How to Know Which One Is Right for Your Equine Business 29:43

3M ago29:43

29:43

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take action to bring them to life as you build the horse business of your dreams. You also value learning from others — you don’t want to do this in a silo. And even though it’s just you and me here through audio…

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Social Media Has Changed. Don't Let Your Equine Business Be Left Behind 29:41

3M ago29:41

29:41

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We’re diving into the specific ways the social media landscape has changed for equine businesses. Then, I’ll give you four specific ways you can apply these changes to your social media strategy so you can …

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When Hard Work Isn’t Enough (Here’s What You May Be Overlooking) 27:36

3M ago27:36

27:36

Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t growing the way you want, it may be because something is missing. That’s why we’re diving the two essentials you need in place before any marketing strategy can truly work. You’ll learn why they matter, how …

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5 Distractions Getting In the Way of Your Equine Business Growth 36:52

3M ago36:52

36:52

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? Let’s uncover 5 common distractions that may be slowing you down, and how to recognize if they’re showing up for you. Just as important, we’ll dive into 4 practical ways to move past them so you can stay focus…

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If You Keep Saying This, No Wonder Your Equine Business Feels Stuck 27:29

4M ago27:29

27:29

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters. But today we’re making an unexpected shift – it’s time to look…

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Ditch Generic Messaging & Craft a Brand Story with Amy McGann 31:19

5M ago31:19

31:19

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business …

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Mid-Year Marketing Reset: 4 Steps to Realign and Refocus Your Horse Business 25:12

5M ago25:12

25:12

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’…

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Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey 39:33

5M ago39:33

39:33

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, yo…

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4 Powerful Ways to Stand Out from the Competition in Your Horse Business 26:16

6M ago26:16

26:16

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?” Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. In this ep…

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From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business 1:10:33

6M ago1:10:33

1:10:33

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways. In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business. Nikki shares her journey from running a full-sca…

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AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing 26:39

7M ago26:39

26:39

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing. But before you start asking ChatGPT to run your business for you, let’s get one …

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6 Costly Social Media Mistakes That Are Holding Back Your Equine Business 30:10

7M ago30:10

30:10

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make — the ones that are keeping your content from turning followers into paying clients. You’ll walk away w…

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Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business 46:42

7M ago46:42

46:42

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you. Stacy shares her top marketing tips, includi…

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From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions 54:44

7M ago54:44

54:44

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of. If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on. But, that was 20 years ago, an…

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Elevating the Unsung Heroes: How HorseGrooms Supports the Backbone of the Barn 46:20

8M ago46:20

46:20

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional…

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Pricing Strategies for Equestrian Entrepreneurs: 3 Steps to Confidently Raise Your Rates 23:55

8M ago23:55

23:55

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices? In this episode, you’ll…

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Lessons on Blending Craftsmanship, Business & Family with Nevada Miller 48:35

8M ago48:35

48:35

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works…

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Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers 31:51

9M ago31:51

31:51

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable. In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from…

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Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot 1:11:18

9M ago1:11:18

1:11:18

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the …

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3 Simple Ways to Sell More (Without the Salesy Feeling) 18:06

9M ago18:06

18:06

For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine produ…

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4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm 44:42

10M ago44:42

44:42

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realiz…

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Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey 38:23

10M ago38:23

38:23

Oftentimes, in the marketing process, horse business owners will jump right to the sale. From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying? That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle…

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Pro Tips for Growing Your Horse Business on YouTube with Ryan Rose 59:25

10M ago59:25

59:25

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this …

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Struggling with Email Marketing? 5 Tips to Boost Results for Your Equestrian Business 28:21

10M ago28:21

28:21

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on. The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you …

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From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion 1:18:51

11M ago1:18:51

1:18:51

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales an…

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Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins 23:16

11M ago23:16

23:16

“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game. If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps…

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How to Build an Equine Business With Purpose with Traci Brooks 58:06

11M ago58:06

58:06

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the o…

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Ariat Case Study: 4 Eye-opening Keys To Long-term Success 29:03

11M ago29:03

29:03

How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing. Instead, learn about the strategies and principles that made them successful. How’d they get there? What coul…

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Supercharge Your Year-End Review with These 3 Key Components 32:01

12M ago32:01

32:01

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook …

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How to Build Demand for Your Horse Business with Megan Harris 58:15

12M ago58:15

58:15

Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry…

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Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts) 30:47

12M ago30:47

30:47

Are you getting new leads, clients, and customers for your horse business from your time on social media? If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Sto…

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How to Savor the Holidays & Still Show Up on Social Media 10:50

1y ago10:50

10:50

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with…

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How to Build Your Email List with Qualified Leads 26:42

1y ago26:42

26:42

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, rig…

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How Much Should You Niche Down in Your Equestrian Marketing? 31:16

1y ago31:16

31:16

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the “right” people is the key. If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re gett…

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Why Collaboration Over Competition Always Wins With Jamie Samples 42:40

1y ago42:40

42:40

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can be a downside to that competitive nature that’s gotten you where you are. I’m talking about relationships with your fellow business owners. If you view everyone as your competition then you’re short-…

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4 Things You Need to Attract the Right People to Your Equine Business 25:57

1y ago25:57

25:57

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat. If you jump to advertising or creating and selling programs before you get the foundation in place, the…

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Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40

1y ago44:40

44:40

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time. Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business. That’s why I invited Mega…

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BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31

1y ago19:31

19:31

Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's for, what really happens on a call, and how my Take the Reins coaching program is different than most business coaches you'll meet in the equine space. Take the Reins 1:1 Coaching Program → Stormlily.com/…

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Why Your Horse Business Isn't Where You Want It to Be 28:37

1y ago28:37

28:37

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d coach you to start. Instead, you need to ask yourself this one vital question: Am I an equine business owner or horse hobbyist? And, then evaluate if you’re making decisions in alignment with your answer. I…

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6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31

1y ago1:01:31

1:01:31

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, etc. Sometimes, it’s messaging, imagery, product, or service-related. Regardless of how deep the rebranding process is for you, there are some principles of marketing and business that are critical to a s…

पॉडकास्ट सुनने लायक

Denise Alvarez पॉडकास्टस

पॉडकास्ट सुनने लायक

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