Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)

Ecommerce Coffee Break – Master Marketing & Online Sales

Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Marketing and DTC Strategies for Amazon, Shopify, and more. and DTC Strategies for Amazon या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

9M ago 27:52

MP3•एपिसोड होम

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI
Topics discussed in this episode:

The growing importance of owning and using first-party data.
Why DTC brands need to own their first-party data.
How data enrichment helps optimize marketing campaigns.
The risks involved with handling first-party data, and how can brands mitigate them.
Why AI is important for leveraging first-party data.
Real-world examples of the impact of first-party data.
How to integrate first-party data into marketing workflows.
Why is now the right time for brands to invest in first-party data strategies.

Links & Resources
Website: https://customers.ai/
LinkedIn: https://www.linkedin.com/in/larrykim/
X/Twitter: https://twitter.com/larrykim
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