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96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper
Manage episode 399274723 series 3120303
Greenbook द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Greenbook या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What do futurists see on the horizon? A world where imagination and innovation converge to create tomorrow's reality.
In this episode of the Greenbook Podcast, we sit down with Ari Popper, the founder and CEO of SciFutures, to explore the intriguing intersection of science fiction and corporate innovation. Popper delves into the unique approach of SciFutures, which collaborates with science fiction writers to craft compelling future scenarios that help the world's largest companies envision and build their preferred futures. Through stories of transformative projects, such as revolutionizing home improvement with Lowe's and pioneering the future of mood and emotion measurement, Popper illustrates the power of storytelling in sparking real-world innovation. The conversation also navigates the ethical landscapes of emerging technologies, the societal implications of AI, and synthetic consumers, highlighting Popper's hopeful vision for a future where technology enhances humanity's best qualities.
You can reach out to Ari on LinkedIn.
Many thanks to Ari for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
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